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Contactless Revolution: DENSO highlights benefits of its QR Code models

05-25-2021 10:38 AM CET | IT, New Media & Software

Press release from: DENSO WAVE EUROPE

DENSO, member of the Toyota group and inventor of the QR Code

DENSO, member of the Toyota group and inventor of the QR Code

Masahiro Hara invented the QR Code in 1994 for DENSO WAVE, member of the Toyota group. Since then, QR Codes have shown up everywhere and are now more important than ever.

Düsseldorf. In 1994, the QR Code was developed by Masahiro Hara for DENSO WAVE, member of the Toyota group, to support the changes in the automotive industry. A barcode with an increased capacity to hold more information was required. In addition to storing and providing more information, QR Codes have the advantage that they are more resistant to dirt and damage than 1D barcodes. Moreover, they are easy to read with mobile computers for easy data collection. Information on all current models of the QR Code, mobile computers, auto-ID solutions, and DENSO WAVE EUROPE is available at https://www.denso-wave.eu.

Nowadays, QR Codes are not only found in the automotive industry, but practically everywhere. The corona pandemic has enhanced the use and importance of the versatile 2D Codes even more and QR Codes have proven to be more than just a gimmick. In the fight against the corona virus, QR Codes have been playing a significant role – from entrance controls and ticketing to testing and even in the development of the digital vaccination pass. Particularly retail and dining sought touch-free options to stay afloat during the pandemic, which is where the QR Code comes in: The 2D code can keep customers from having to touch everything from payment terminals at the POS to pens and menus. Additionally, QR Codes can be used to further develop contactless payment technology, which has also been used more frequently due to the pandemic.

In reaction to the demands of today’s ever-changing industries and to digitalisation processes, DENSO WAVE EUROPE has created more models of its QR Code, for example, the Secure QR Code or SQRC® for short.

Contactless payment technology is on the rise

The contactless payment technology at the POS in retail was already on the rise before the corona pandemic due to the expansion of digital technology and the increasing demand for more convenience. According to Marketing Tech News, the global contactless payment technology market is anticipated to reach almost $4.7 trillion by 2027. Hence, QR Codes have become a popular solution for connecting the digital and physical worlds. More information on the significance of QR Codes for the contactless revolution can be found here: https://marketingtechnews.net/news/2021/may/04/how-to-leverage-qr-codes-to-join-the-contactless-revolution/.

Another advantage is the change in devices: QR Codes can simply be scanned with smartphones and mobile computers with the in-built camera – no separate app or POS system is required. However, in case a company seeks a faster solution, DENSO can offer its QR Code reader “QRQR”, which is a smartphone application with the latest high-speed reading function from the member of the Toyota group.

Risks are also associated with QR Codes though, security being the biggest one. Companies must ensure that their technology is strong enough to safeguard customers. DENSO WAVE EUROPE is aware of the risks and has thus developed a more advanced version of its QR Code – the Secure QR Code (SQRC®). In addition, more QR Code models that can be used for various occasions have been created as well. More information on the QR Codes by DENSO WAVE EUROPE, as well as their mobile computers, auto-ID solutions, RFID, and NFC is available at https://www.denso-wave.eu.

The QR Code models from DENSO and their benefits

The SQRC® from DENSO can encrypt parts of one’s personal data and thus renders the 2D code more secure. This secure version of the QR Code is already used extensively for ticket bookings, in the health sector for patient tracking, and for product authentication. While common mobile computers can read the public data of the SQRC®, only data collection devices from DENSO can decipher the confidential encrypted data with a special encryption key stored inside the device. Furthermore, DENSO's cloud-based Q-Revo system can make it possible to manage this decryption process for other mobile data collection devices, such as mobile phones. With the SQRC® from DENSO, member of the Toyota group, no personal information is stored insecurely on a server. Therefore, the risks related to data protection are reduced.

Beyond ticket bookings, patient tracking, product authentication or contactless payment technology transactions, companies use QR Codes as a special feature to offer sales or to engage with the team on their company social media platform, for instance. Therefore, DENSO has also created the FrameQR®, a special QR Code model for integrating images. This QR Code provides a framework that is used to capture an image. Since the shape and color of the frame can be changed flexibly, it can be used in a variety of ways. Numerous FrameQR® can be generated with the Q-Platform cloud solution by DENSO. Thus, security is always guaranteed, as the Q-Platform server generated codes itself. The server also offers a read function. Additionally, the FrameQR® offers counterfeit protection and traceability as a combination of hologram and QR Code can be used.

All in all, QR Codes can be used in various ways and the pandemic has shown that the demand is increasing. With DENSO’s various models of the QR Code, the benefits outweigh the risks and provide customers with a safe, more convenient way to purchase a product or service.

For the European market, DENSO WAVE EUROPE is the contact point for all enquiries on QR Codes, mobile data collection, handheld terminals, and scanners. The durable and robust terminals and scanners manufactured by DENSO are to be found in storage, logistics, at the POS, in production, and field & sales automation applications.

Short and informative video clips about the terminals, scanners, and solutions from DENSO WAVE EUROPE can now be viewed on YouTube. The clips include the 20th anniversary of the QR Code, a company presentation, and introductions to the various devices for mobile data capture such as the BHT-1500, BHT-1400 and the GT20 scanner. For more information, click on the link below: https://www.youtube.com/channel/UCHp4Yboj7IccPlSeRxQ6yBQ.

QR Code is a registered trademark of DENSO WAVE INCORPORATED.

DENSO WAVE EUROPE GmbH
Parsevalstraße 9 A
40468 Düsseldorf

Phone: +49 (0) 211 540 138 40

Managing Director:
Katsuhiko Toji
Keiichi Yamazaki
Marketing Communication Specialist:
Kaber Kolioutsis
Phone: +49 (0) 211 540 138 63
Email: kaber.kolioutsis@denso-autoid-eu.com

Website:
https://www.denso-wave.eu

Press Contact:
PPR Hamburg
Rafael R. Pilsczek, M. A.
Sinstorfer Kirchweg 18
D-21077 Hamburg
Phone: +49 (0) 40 32 80 89 80
Mobile: +49 (0) 170 310 79 72

DENSO WAVE is a global provider for high quality Auto-ID solutions helping businesses in retail, logistics and healthcare to improve their stock management, have full data transparency and accelerate processes along the supply chain.

As the inventor of the QR Code® – a technology that has revolutionized the way data is stored and accessed – DENSO strives for nothing less than perfection. DENSO WAVE hardware and software solutions are therefore tested extensively before being available at the market. This way the company ensures that users in retail, logistics and healthcare can fully focus on their tasks without having to worry about the technologies’ functioning.

DENSO WAVE solutions range from premium RFID readers, handheld terminals / mobile computers and barcode scanners to complex and cloud based IoT Data Management Systems.

DENSO WAVE. Driven by quality.

DENSO is a member of the Toyota Group and is exclusively represented in Europe by DENSO WAVE EUROPE.

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