Branding and Product Design: An Integrated Perspective
Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help understand the role of products in building a brand and guidelines for how to bring branding and product design processes together. There are case studies based on the author's research, her years of teaching, and her own practice. Interviews delivering an 'insider' perspective on major brands bring abstract concepts to life.
This is a book for design practitioners, marketers and others working with designers and for those teaching and studying at the intersection between design and branding.
March 2013 Hardback 184 pages ISBN 978-1-4094-4626-2
Available from Gower and Amazon
Gower is recognised as one of the world's leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967 Gower is an independent, global publisher.
Gower Publishing Ltd
Wey Court East
Farnham GU9 7PT
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Branding and Product Design: An Integrated Perspective here
News-ID: 253757 • Views: 3988
More Releases from Gower Publishing Ltd
Business Leadership for IT Projects
The track record of IT projects is poor. Less than a third of IT projects deliver what they said they would, on schedule and on budget. The major cause of IT project failure is not poor IT leadership or difficult technology but poor business leadership. One of the reasons is that, unlike their IT peers, business managers often get little training or education in project delivery, let alone the special
Business Transformation Essentials: Case Studies and Articles
Transformation programs are an increasing feature of global companies carrying out major change projects with high strategic relevance. These programs combine business and technical content bringing together management and information systems. Regardless of their form, they can deliver real benefits to an organization’s bottom line. However, such complex endeavours are always affiliated with extensive interventions within the organization’s business model, organizational structure, business processes, and enterprise architecture, and have significant
Naked Project Management: The Bare Facts
Project management depends largely on common sense and a logical, systematic approach. But it is necessary also to acquire some special skills to organize, schedule and control a project so that it produces the result that everyone wants. Dennis Lock explains and illustrates those skills in pragmatic and jargon-free terms. An entertaining case study runs through the chapters and the book covers all the vital topics in astonishingly few words.
Project Risk Analysis: Techniques for Forecasting Funding Requirements, Costs an …
Risk and opportunity are inherent in projects and yet, whilst many organizations invest heavily in project management methodologies and processes in the hope of ensuring delivery on time and to budget, project sponsors, project board members or managers do not see that the root cause of the problem of overspend and late completion could be that their projects were underestimated in the first place. Often the techniques used to calculate
More Releases for Branding
On the 15th of June in Kiev (Ukraine) Gene Zarkin by the invitation of the operating director of the VE Products Cosmetic Company Ashok Kumar held a seminar on branding in the contest of Thai manufacturers of cosmetics exhibition. This exhibition and the seminar were organized by the Export Department of the ministry of Commerce of Thailand. Participants of the exhibition expressed hope that the new technology of branding and
In the honey capital of Russia – Ufa – on the 16th and 17th of May there was a two-day seminar of Gene Zarkin on the topic of “How to reduce the risk of wasting time and money while developing a brand”. The seminar was organized by “Business-Assistance” Consulting Company. There were Bashkir representatives of such companies as Subaru, Almaz-Holding, Metal-Invest. Here are the responses of the participants: Very interesting and intelligible seminar,
On the 21st of April 2007 in Saratov (Russia) at the conference “Marketing of the future” Gene Zarkin held a seminar “How to create a brand giving real results”. Here are some responses: “I’m interested in Gene’s work methodology, especially the very systematic approach to a brand creating and developing. There were given specific methods and technologies, which help to achieve great results with low marketing budget and this is conformable with
On April, 24th and 25th at the Chamber of Commerce and Industry Gene Zarkin held a two-day seminar on the topic of “How to reduce the risk of wasting time and money while making advertising investments”. Here are the responses of the participants: “The seminar is very useful and intelligible. The information is given in an easy form, so everything will be kept in mind. Now I got the ideas, which are
On the 14th of March 2007 the founder of “Zarkin & Partners” Brand Consultancy - Gene Zarkin - gave a speech about “The most common mistakes of branding” on the conference “Brand and private trade marks management in non-food products sector FMCG. Merchandising in trading networks”. The conference was held in the context of the International specialized exhibition “INTERBYTHIM’07” (Moscow, Russia). Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in
Branding at 'CONSUMEXPO'
On 19 of January 2007 in Moscow the seminar ‘How to create brand which gives real results’ took place at the largest ‘CONSUMEXPO’ exhibition of the consumer goods. The seminar was held by Gene Zarkin - the founder of ‘Zarkin and Partners’ Branding Agency. For two hours 40 participants were not only learning the technology of the strong brand development on the assumption of informational chaos, but also getting to know