Branding and Product Design: An Integrated Perspective
Branding and Product Design examines how winning brands appear to be more creative and authentic than less successful ones. The book provides tools to help understand the role of products in building a brand and guidelines for how to bring branding and product design processes together. There are case studies based on the author's research, her years of teaching, and her own practice. Interviews delivering an 'insider' perspective on major brands bring abstract concepts to life.
This is a book for design practitioners, marketers and others working with designers and for those teaching and studying at the intersection between design and branding.
March 2013 Hardback 184 pages ISBN 978-1-4094-4626-2
Available from Gower and Amazon
Gower is recognised as one of the world's leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles. Founded in 1967 Gower is an independent, global publisher.
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