openPR Logo
Press release

International business is calling – already for long and still … - especially B2B and SMEs

Seekirch/Germany, February 9, 2013

Ulrich Grillo, the new President of the Federation of the German Industry, said last month (referring to German companies): “Especially business with non-European countries shall drive the German economy”.

Even when looking to Germany as the ‚export champion‘ he is still right. However, evaluating the basic export figures as ‘exports per capita’ Germany is – as per World-Factbook of the CIA, 2011 – see Wikipedia - still only number 6 when looking to Europe only.

Outside of Europe the first five are: Singapore, Hongkong, Belgium, Netherlands, United Arab Emirates. Here Germany ranks at 9. A more detailed analysis with graphics can be found here: http://www.marketing-und-vertrieb-international.com/en/pdf/exports_per_country_2011_analysis_30_biggest_exporters.pdf

Bearing in mind, that the strongest industrial region of the world is Europe – it is absolutely worthwhile for any foreign supplier to go there/come here. First because it would strengthen their local economies/companies and secondly because this will help to relieve the European foreign trade balance.

However, doing business abroad needs answers to a few questions which should/could/have to be looked at if the task is to become more successful, to stabilize the company and to become more resistant to recessions.

Exporting companies always have advantages over others because it shows their increased stability towards any buyer and – just in case -, as recessions do not have the same timing and consequences in the various worlds’ regions they are less affected, as the past has shown. Recessions do have the unpleasant character to repeat …

Some questions for exporting companies – especially those producing investment goods or parts thereof – are as follows:

• Which companies – either in all industrially advanced countries of the world or in specific target countries – are potential clients for us, per market and/or market segment (industrial field/activity, size of the client company, product requirements, etc.) ?
• Could the clients supplied so far act as a basis for some kind of ‚multiplication‘ into other countries – i. e. do other countries have the same or similar technical needs, standards, etc. ?
• Which are the ‘buying habits’ in which countries as per market segment – distributor, sales-/synergy partners, direct sales, etc. ?
• How can the customer service needs be satisfied – just and only locally, via internet diagnosis, or what else ?
• Who is the competition, coming from where, with which advantages/disadvantages compared to us, and how / where could we possibly be better ? … and
• How can they be confronted successfully ?

These are but a few questions – besides of foreign taxes, foreign languages spoken in the respective producing company, transport questions, etc. – which are paramount in order to evaluate if and where a company could succeed in the future. Additional questions refer also to the own core competencies, capacity for innovation, possibly new/different market segments, and last not least, the financial engagement possible/planned for this – certainly successful task.

In addition lots of more questions have to be answered regarding the specifics of each and every company, but only after the data needed are available, the correct conclusions can be drawn.

A good guiding principle could be the following hint of Albert Einstein:
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand."

Imagination is, besides of a thorough analysis, one of the most important activities in marketing, in order to make comprehensive use of a companies capabilities.

Not to be forgotten, however, also is that the Internet plays a vital role in making the enterprise known, getting first contacts, showing the technical and social capabilities, underlining its competences in problem solving, etc. Starting from general search results to the presence in specialized portals, press releases – in the respective countries ! – and more.

Note:
Marketing is incomplete without internet. But, internet without a suitable marketing strategy is as well incomplete – and – most probably a senseless effort.

Summary: Tackle the international markets which are of interest and use to you … now.

Michael Richter - International Marketing- and sales consultant - concentrates for more than 35 years on strategic marketing planning as well as marketing and selling of investment goods and long-lasting consumer goods in/to all 5 continents. He offers this knowledge and experience to his worldwide clientle. In 1991 he started his work as an independent marketing consultant, especially for SMEs worldwide. In addition he holds national and international, internal and external lectures on international marketing matters – especially in/for the European Union

Michael Richter – International marketing and sales consultant
Hauptstrasse 27
88422 Seekirch/Germany
Marketing: http://www.marketing-und-vertrieb-international.com/en/
Country experience: http://www.internationales-marketingkonzept.de/en/
Michael.richter@marketing-und-vertrieb-international.de
Phone: +49-7582-933371

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release International business is calling – already for long and still … - especially B2B and SMEs here

News-ID: 251627 • Views: 1222

More Releases from Michael Richter - International marketing and sales consultant

Economic Cutting of Metal Tubes – from Aluminium to Titan
Berg/Germany, 11-26-2014 Without metal tubes cut to a specified length – out of various metallic materials – many products cannot fulfil their proper functions. Thus an optimized and economic handling of the tubes before and during the cutting process is particularly important. The German company Weerth Handling Systeme GmbH, Berg/Baden-Württember, has specialised from its foundation in 1986 on the chipless cutting and machined end conditioning of all kinds
Material-saving Cutting and Treatment of Metal Tubes
Berg/Germany, 18. 6. 2014 Metal tubes – from aluminum to titanium – are essential elements of many products. Consequently a material-saving and exact cutting of the basic material material combined with a directly linked further treatment results in cost savings and thus an increase of earnings. Basing on own patents the chipless and low-burr cutting system of Weerth Handling Systeme Gmbh, Berg/Germany, including the special ‚tear-break‘-system, built-up its national
Metal tubes: Handling and Processing by Systems of Weerth Handling-Systeme GmbH
Seekirch 11.2.2014 Update: Many industries need metal tubes cut to exact lengths (millimeters) for their products - out of many metals and alloys. Especially adapted and extremely economical working systems are supplied by Weerth Handling Systeme (WHS), Germany/Baden-Württemberg. The system advantages are considerable. WHS is one of the first manufacturers worldwide, producing innovative machinery and plant for the chipless and low-burr-cutting of metal tubes, including the self-developed, patented, tear/break-system. WHS is a
Fast – Clean – Economical: Cutting metal tubes – from steel to titanium, u …
Seekirch, October 12, 2012 Metal tubes – out of various materials – are absolutely necessary in many modern products, despite numerous substitutions. Therefore it is wise to treat them material friendly as well as to minimize material loss in cutting processes.. Weerth-Handling-Systeme GmbH, Berg/Germany, have specialized in cutting and end forming of metal tubes up to a diameter of 76 mm, as well as in storing and feeding tubes for a

All 5 Releases


More Releases for German

German Maritime Security 2018, German Government Statement!
Despite all international and national efforts, piracy remains a serious peril for the international shipping industry. Especially in Asia (i.e. Chittagong/Bangladesh or on the Strait of Malacca), but also in South America (e.g. Bay of Santos/Brazil or in the port of Callao/Peru) robbery or piracy there has recurred in the recent past. At the West African coast the number of incidents had raised even by 50% with 66 incidents this
More German Investments Mean More German Translations
Why Language Continues to be an Obstacle for Investing in Germany Germany is one of the prime markets for foreign investments, with an estimated 4% of global direct investment making its way into the country. In fact, the world’s second richest man, Warren Buffett, who is only beaten to the top spot on the financial leaderboard by Microsoft Founder Bill Gates, believes Germany to be a ‘great market’, and confirms the
German Design Award 2015
German Design Council Awards a Special Mention to the LR 1000 Laboratory Reactor and Nominates the Tube Mill Staufen, Germany, February 23, 2015 — For the second time, a device produced by IKA® Werke has received the "Special mention for exceptional design quality" award from the German Design Council. The company was presented with the award in the "Excellent Product Design — Industry" category as part of the German Design Award 2015
German Local Trade Tax
All the companies in Germany are liable to pay not only corporate income tax, whose rate is nowadays about 15% of the annual profit of the company, but also trade tax (Gewerbesteuer), which is a tax of German characteristics. Why would we say that trade tax is of German characteristics? Because it is different from the corporate income tax, which is charged by the German Federal Government and it is difficult
Integral Launches German Bureau
Integral Launches German Bureau Appoints Suchit Manchanda as the Head of Operations January 4, 2010: Germany: Integral Fusion, a leading software services firm, has launched operations in Germany and announced the appointment of Suchit Manchanda as their Managing Director. The German bureau will be responsible for strategic business development in European Union organizations and client servicing. Suchit a world class MBA from Hochschule Nürnberg, Germany and a Masters in IT from Jamia
ISPA – German Masters 2008
Magdeburg – Over the long weekend of the 4. Mai more than 1.000 Skat players filled the Mittelland hall in Barleben. The tournaments of the 30. German Mastery and the 27. open International German Single Mastership were held by the International Skat Players Association, ISPA Germany. Patrons of the Games were the 1st Barleber Skat sports club e.V. and the Skat club \"Burger Ihleskater\", whose good organization together with the