Brazil Plant Protein Market Size by Ingredients & Product Categories Consumer Demographics | Future Demands: Short and Long Term Analysis| Investment Opportunities

The Brazilian plant-based protein market is growing rapidly, with protein products being launched across key retail outlets, e-commerce sites, natural food stores, and even corner shops. This growth is primarily backed by the rising health consciousness and animal rights. Environmental issues, ethical, and social reasons are other factors that are also supporting the market growth. The resulting growth in the market is offering attractive business and investment opportunities in the plant protein sector in Brazil.

Moreover, there is rising demand for alternative meats due to the pandemic. Considering the global coronavirus pandemic, consumers are avoiding conventional meat products because of the fear of getting affected. The demand for plant-based protein ingredients is also witnessing strong growth because of the increased purchasing power of the middle class in Brazil.

After the rotten meat scandal in Brazil in 2017, plant-based meals have been gaining more popularity. Rising veganism and reducetarians (flexitarians) are driving the popularity of plant-based meals. As a part of a sustainable school project, schools in the cities of Serrinha, Barroca, Teofilandia, and Biritinga have transitioned toward plant-based meals to reduce environmental footprints. The project spearheaded by Humane Society International is likely to impact 30,000 students and about 23 million meals each year. Implementation of such an initiative is expected to encourage more schools in the region to adopt plant-based food for better health.

Another factor that is creating the demand for plant-based protein products is the availability of a wide range of flavors and ingredients. To meet the increasing demand, established companies and startups in Brazil are focusing on product development using new ingredients. For instance, Superbom, a vegan food brand in Brazil launched a plant-based fish steak in the local supermarkets. Different flavors and ingredients offering the same taste and texture as that of traditional meat are expected to attract more consumers over the short to medium term.

The popularity of plant-based dairy products is growing rapidly in Brazil. With an increasing number of people getting affected by gluten and lactose intolerance, demand for alternative dairy products has been increasing. Moreover, rising veganism is also supporting the market growth.'

Plant protein industry is expected to continue to grow in Brazil over the forecast period. It is expected to record a CAGR of 24.8% during 2021-2027. The plant protein consumption in the country will increase from US$ 161.9 million in 2020 to reach US$ 789.9 million by 2027.

Over the last few years, Superbom and a handful of other startups have launched a plant-based version of cheese in Brazil. Demand for plant-based milk is also on the rise in the Brazilian market. Plant-based companies are offering a variety of different milk made from soy, coconut, rice, oat, cashew, and almond.

Moreover, the plant-based supplement industry is one of the fastest-growing sectors in Brazil. Consumers are including the intake of protein powder and other health supplements in their daily diet. Growing consumption of protein-rich supplement among athletes, bodybuilders, and sports community has paved the way for plant-protein market growth in Brazil.

The plant protein market in Brazil has recorded a strong growth with a CAGR of 32.1% during 2018-2020. According to ConsumerIntel360’s Q4 2020 Global Plant Protein Survey, plant protein sector in Brazil is becoming one of the most disruptive forces in the consumer food industry. There are a series of innovative launches from large consumer food companies and start-ups in the country, fundamentally redefining the protein consumption dynamics.

As the food manufacturers go aggressive on gaining market share in this high growth segment, understanding strategic initiatives, product claims, ingredients, and changing consumer preferences in a structured way will be important.

Growth of the plant protein industry has been positively impacted due to the Covid-19 outbreak. Adoption of plant protein products is expected to increase significantly over the next 4-6 quarters.

Key Plant Protein Brands in Brazil (based on consumer popularity)

• Belive
• Ecobras
• GoodSoy
• Vitafor
• Bio2
• Popai Snack
• Silk
• Nesfit
• Natures Heart
• Almond Breeze
• NotCo
• Superbom
• Incrivel Seara
• Beyond Meat
• Sora
• The New Butchers
• Revolution Marfrig
• Rakkau
• Muke
• Viva Salute
• Souly
• Eat Clean
• Puravida
• Banana Brasil
• Mother Nutrients BR
• VeganWay
• Newnutrition
• Mother Nutrients
• Wvegan
• Athletica Nutrition
• Max Titanium
• Probiotica

This business intelligence report from ConsumerIntel360 aims to analyze market opportunities and risks in plant protein industry in Brazil. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics. In addition, for each product category, this report details demand gap / white space analysis, competitive landscape, brand share, claims analysis, and ingredient analysis.

• White Space Analysis: For each product category, this report provides market opportunities across price point and key end-use segments.

• Product Innovation: Captures key innovative plant protein product launches in Brazil along with claims, product positioning and targeting.

• Competitive Landscape and Brand Share Analysis: Provides a snapshot of overall competitive landscape and brand share by product category.

• Product Claims Analysis: Provides a detailed view on top claims and emerging claims, offering insights into changing targeting strategy adopted by leading plant protein manufacturers.

• Changing Consumer Preferences: Quantified details on changing consumer preferences along with forecast.

• Plant Protein Consumption by Ingredients: Provides a detailed view of opportunities across key plant protein ingredients (Soy, Pea, Beans & Lentils, Hemp, Flaxseed, Pumpkin & Other Seeds, Brown Rice, Quinoa, Spirulina & Seaweed, and Nuts)

• Plant Protein Sales by Channel: Sales breakdown by online vs. offline channels.
• Plant Protein Sales by Retail Outlet: Sales breakdown by retail outlets grouped by four categories – Diversified Stores, Pharmaceutical & Wellness Stores, Healthcare and Fitness Centers, and Specialist Sports Stores.

• Plant Protein Consumption by Functional Product Type: Plant protein consumption breakdown by 3 segments – Ready to Eat, Ready to Drink, Ready to Mix, and Ready to Cook.

• Plant Protein Consumption by Product Categories: Detailed market size and forecast by eight product categories – Nutrition Supplements, Protein Bars, Sports Nutrition, Meal Alternative, Dairy Alternatives, Meat Alternatives, Bakery Products, and Infant Formulas.

• Plant Protein Consumption by Price Points: Plant protein demand analysis by price points – Premium, Mid-Tier, and Low End.

• Plant Protein Consumption by Cities: Plant protein demand analysis by key cities grouped under three segments – Tier 1, Tier 2, and Tier 3.

• Plant Protein Consumption by Consumer Demographics: Plant protein demand / consumption analysis by age, gender, and income levels.

Scope

This research report provides in-depth analysis of plant protein industry in Brazil, providing white space / gap analysis, product innovation, product claims analysis, and brand share analysis, competitive landscape, market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage.

Brazil Plant Protein Market Dynamics – Strategy & Innovation
• Competitive Landscape Snapshot
• White Space / Demand Gap Analysis by Product Category
• Brand Share by Product Category
• Key Innovative Launches
• Insights on Market Dynamics

Brazil Plant Protein Market Size by Ingredients

• Soy
• Pea
• Beans & Lentils
• Hemp
• Flaxseed, Pumpkin & Other
• Brown Rice
• Quinoa
• Spirulina & Seaweed
• Nuts
• Other

Brazil Plant Protein Market Size by Product Categories

• Nutrition Supplements
• Protein Bars
• Sports Nutrition
• Meal Alternative
• Dairy Alternatives
• Meat Alternatives
• Bakery Products
• Infant Formulas
• Other

Brazil Plant Protein Market Size by Functional Segments

• Ready to Mix
• Ready to Eat
• Ready to Drink
• Ready to Cook

Brazil Plant Protein Market Share Analysis by Sales Channels
• Online
• In-Store

Brazil Plant Protein Market Share Analysis by Type of Retail Outlet

• Pharmaceutical & Medical Store
• Grocery Retailers
• Health and Wellness Stores
• Specialist Sports Store

Brazil Plant Protein Market Size by Retail Sales Pricing

• Premium
• Mid-Tier
• Low End

Brazil Plant Protein Market Size by Cities

• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities

Brazil Plant Protein Consumption by Demographics

• Age
• Gender
• Income

To get detailed insights and FREE sample report please click here @ https://www.consumerintel360.com/reportstore/view/Brazil-Plant-Protein-Business-and-49

Reasons to Purchase
• Market Opportunity: Get detailed understanding of plant protein market opportunity in Brazil across 50+ segments.
• White Space Analysis: Understand gap in demand / supply across product categories and identify unique opportunities.
• Competitive Landscape & Brand Share: Get a detailed view on competitive landscape along with key brands across plant protein product categories.
• Strategy & Innovation: In-depth understanding of strategies adopted to gain market share along with a snapshot of key innovative plant protein product launches.
• Consumer Preference & Buying Behaviour: Gain insights into changing consumer consumption & buying preferences across plant protein product categories.
• Distribution Channel: Fine tune sales and distribution strategy by focusing on right channels to maximize ROI.

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This release was published on openPR.