The Plant Protein Consumption in Kenya is Expected to Increase from US$22.2 million in 2020 to reach US$109.2 million by 2027| Market Size by Ingredients| Market Size by Functional Segments| Market Share Analysis by Sales Channels

The plant protein market in Kenya has recorded a strong growth with a CAGR of 32.1% during 2018-2020. According to ConsumerIntel360's Q4 2020 Global Plant Protein Survey, sustainability concerns coupled with health mindfulness among consumers are driving the market for plant-based alternatives in Kenya.

Moreover, COVID-19 has reinforced the demand for plant-based products especially, plant-based meats, thereby inducing competition in the market. The sector has recorded a significant increase in the number of new product launches. Similarly, the number of food tech companies is increasing and expected to increase rivalry in the market in the short term.

Plant protein industry is expected to continue to grow in Kenya over the forecast period. It is expected to record a CAGR of 24.9% during 2021-2027. The plant protein consumption in the country will increase from US$22.2 million in 2020 to reach US$109.2 million by 2027.

This business intelligence report from ConsumerIntel360 aims to analyze market opportunities and risks in plant protein industry in Kenya. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics.

This is a databook offering, and it provides data-centric analysis of plant protein market dynamics to help companies understand business and investment opportunities along with risks.

• Plant Protein Consumption by Ingredients: Provides a detailed view of opportunities across key plant protein ingredients (Soy, Pea, Beans & Lentils, Hemp, Flaxseed, Pumpkin & Other Seeds, Brown Rice, Quinoa, Spirulina & Seaweed, and Nuts).
• Plant Protein Consumption by Functional Product Type: Plant protein consumption breakdown by 4 segments - Ready to Eat, Ready to Drink, Ready to Mix, and Ready to Cook.
• Plant Protein Consumption by Product Categories: Detailed market size and forecast by eight product categories - Nutrition Supplements, Protein Bars, Sports Nutrition, Meal Alternative, Dairy Alternatives, Meat Alternatives, Bakery Products, and Infant Formulas.
• Plant Protein Sales by Channel: Sales breakdown by online vs. offline channels.
• Plant Protein Sales by Retail Outlet: Sales breakdown by retail outlets grouped by four categories - Diversified Stores, Pharmaceutical & Wellness Stores, Healthcare and Fitness Centers, and Specialist Sports Stores.
• Changing Consumer Preferences: Quantified details on changing consumer preferences along with forecast.
• Plant Protein Consumption by Price Points: Plant protein demand analysis by price points - Premium, Mid-Tier, and Low End.
• Plant Protein Consumption by Cities: Plant protein demand analysis by key cities grouped under three segments - Tier 1, Tier 2, and Tier 3.
• Plant Protein Consumption by Consumer Demographics: Plant protein demand / consumption analysis by age, gender, and income levels.

Scope

This research report provides in-depth analysis of plant protein industry opportunity in Kenya, providing market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage.

Kenya Plant Protein Market Size by Ingredients

• Soy
• Pea
• Beans & Lentils
• Hemp
• Flaxseed, Pumpkin & Other
• Brown Rice
• Quinoa
• Spirulina & Seaweed
• Nuts
• Other

Kenya Plant Protein Market Size by Product Categories

• Nutrition Supplements
• Protein Bars
• Sports Nutrition
• Meal Alternative
• Dairy Alternatives
• Meat Alternatives
• Bakery Products
• Infant Formulas
• Other

Kenya Plant Protein Market Size by Functional Segments

• Ready to Mix
• Ready to Eat
• Ready to Drink
• Ready to Cook

Kenya Plant Protein Market Share Analysis by Sales Channels
• Online
• In-Store

Kenya Plant Protein Market Share Analysis by Type of Retail Outlet

• Pharmaceutical & Medical Store
• Grocery Retailers
• Health and Wellness Stores
• Specialist Sports Store

Kenya Plant Protein Market Size by Retail Sales Pricing

• Premium
• Mid-Tier
• Low End

Kenya Plant Protein Market Size by Cities

• Tier 1 Cities
• Tier 2 Cities
• Tier 3 Cities

Kenya Plant Protein Consumption by Demographics
• Age
• Gender
• Income

To get detailed insights and FREE sample report please click here @
https://www.consumerintel360.com/reportstore/view/Kenya-Plant-Protein-Business-and-66

Reasons to Purchase

• Market Opportunity: Get detailed understanding of plant protein market opportunity in Kenya across 50+ segments by product categories, ingredients, distribution channels, functional type, price point, and consumer demographics.
• Product Category Analysis: Establish which product categories are expected to outperform and are more attractive from investment point of view.
• Ingredients Analysis: Understand which emerging ingredients are taking away market share.
• Consumer Preference & Buying Behaviour: Gain insights into changing consumer consumption & buying preferences across plant protein product categories.
• Distribution Channel: Fine tune sales and distribution strategy by focusing on right channels.

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This release was published on openPR.