Europe MVNO Market Drivers, Restraints, Opportunities, and Trends in Coming Years

A number of factors such as the increasing adoption of segment-targeted pricing and innovative distribution strategies, escalating need for triple-play services in developing countries, mounting demand for low-cost mobile services, rising penetration of mobile devices, and surging use of cloud-enabled solutions are expected to drive the European mobile virtual network operator (MVNO) market at a CAGR of 5.8% during 2020–2030. The market was valued at $27,748.1 million in 2020, and it is projected to generate $48,762.8 million revenue by 2030.

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One of the primary growth drivers of the market is the surging focus of MVNOs on innovative distribution and segmented-targeted pricing strategies. As the success of MVNOs largely depends on unique brand positioning and value proposition, they are focusing on adopting unique strategies to attract target customers, such as tourists, ethnic groups, and migrant workers. MVNOs cater to varied customer needs through the optimal use of the existing telecom infrastructure of mobile network operators (MNOs).

In recent years, the increasing adoption of self-service portals has become a prominent trend in the European MVNO market, as they help improve productivity and enhance the profitability of market players and give customers more control and power over their mobile data. An efficient self-service portal offers customers faster, convenient, and flexible services. Additionally, these portals also help MVNOs with reduced administrative burden, cost, and time. Simultaneously, consumers can monitor and stay abreast of their mobile usage.

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According to P&S Intelligence, Germany will account for the largest share in the European MVNO market during the forecast period (2021–2030). This will be due to the presence of a significant number of unique mobile subscribers, existence of a large number of portable broadband providers, extensive demand for mobile data, and availability of easily accessible LTE networks in the country. However, the market in Norway is expected to demonstrate the fastest growth in the forecast years, due to the rising number of MVNOs and increasing shift of enterprises toward new technologies in the country.

Therefore, the rising focus of MVNOs on segmented targeted-pricing strategies and the burgeoning demand for self-service portals will drive the demand for MVNOs in the European region.

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