Europe Dominated the MVNO Market

The MVNO market was valued at USD 73.6 billion in 2022, and it will grow at an 8.7% CAGR, to reach USD 155.2 billion, by 2030 as per a report by P&S Intelligence.

The growth in the industry is attributed to the mounting mobile device penetration and requirement for low-priced mobile services; the increasing need for high-speed internet connectivity; and the rapid growth in the requirement for triple-play services in emerging economies.

Furthermore, the increasing requirement for enhanced mobile data, voice, and video and the mounting internet penetration are other main factors boosting the growth of mobile virtual network operators, who provide these solutions at a lesser price than mobile network operators.

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The prepaid category is expected to observe faster growth in the years to come, growing at a rate of more than 9%. This can be credited to the fact that people are selecting prepaid plans, as it offers them the ability to customize their plans according to their requirements.

On the other hand, in 2022, the postpaid category held a larger share of the industry, and it will further dominate the industry in the years to come. This is credited to the fact that customers do not require any upfront payment, and also receive a monthly bill based on the consumption of services while choosing postpaid plans.

A key trend observed in the industry is the emphasis on value-added services by new players entering the MVNO industry.

In 2022, the discount category held the largest share, approximately 30%, and it will remain the largest in the coming years. This is credited to the mounting customer engagement, increasing requirement for MVNO solutions in small and mid-sized enterprises, rapid digitization, and decreasing prices of telecom services owing to the growing competition in the industry.

The cellular M2M category is expected to witness the fastest growth in the MVNO market, in the coming years, owing to the growing adoption of cellular connectivity in various devices, mobile network coverage expansion, and developments in the 3G M2M technology.

In 2022, Europe held the largest share, of more than 40%, and it will further maintain its dominance in the years to come, growing at a substantial growth rate. This is because of the infrastructure development, the existence of numerous MVNOs and substantial ARPU, and the high implementation rate of advanced technologies.

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On the other hand, APAC is expected to witness the fastest growth in the years to come, owing to the partnerships among manufacturers of mobile phones and industry players.

It is because of the increasing penetration of mobile devices and mounting requirements for communication-based services and remote working solutions, the MVNO industry will continue to grow significantly in the coming years.

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