Press release
Mxd Mssg Asks "How Can I Lose What I Never Had?" On Bluesy New Single.
“How Can I Lose?” is the latest release from artist/producer MXD MSSG. The bluesy tune features MXD's clever writing and honest vocals over a head-nodding groove.
“On the surface it’s a song about unfulfilled expectations and lost love, but there’s a deeper side. The hook, ‘How can I lose what I never had?’, points to a common fallacy of logic. Most gamblers will tell you that something easily won is just as easily lost; that it’s not worth worrying about. Easy come easy go right? - The truth? - Human beings often minimize the pain of heartbreak in order to survive it. One way that we can do that is by acting like a big loss was... just another bet gone bad”, MXD replied when asked about the meaning behind the tune.
MXD penned and arranged the song, earning an assisting credit on production. The song was produced by Timmy "Boom Bap" Proznick, an award-winning drummer-turned-writer and producer. Proznick has worked with artists Carly Rae Jepsen, Kos, Shad, Maestro, Tugstar, Dj Kemo, Kapok, Moka Only, and many others. MXD and Timmy also teamed up to co-write with featured artists Aaron Ross (The Boom Booms), and Tiago Vasquez — those singles being released under Proznick’s self-produced ‘The Blazing Eraz’ project. Their tune, “Don’t Think About It”, which features co-writer and RnB powerhouse Tiago Vasquez, won the support of MusicBC in their 2021 CSC competition.
A multifaceted artist with a spontaneous style honed through years of improvising, MXD has been on a journey through many legendary hallways and stages across Vancouver, BC. His upcoming album is coloured by the hard-won lessons of love and loss, and the close mentorship of musical heroes turned friends. The album deals with relatable topics like friendship, love, and death. There are some ‘throwback’ and party songs too. The choice was made early to opt for real instruments and vintage synths whenever possible, lending perfectly to the genre. The vibe is sonically similar to artists like Citizen Cope or The Pharcyde, always respecting the main genres while striving to push boundaries.
“How Can I Lose?” features the scratching of former Canadian DJ Champion and DMC World’s finalist, turntablist DJ Wax. Other musicians featured include award-winning jazz keyboardist Ashley Wey, bassist Matt Reid, neo-soul guitarist David Morin, drummer Tim Proznick, and Caitlin McCracken on flutes.
“How Can I Lose?” goes live on all platforms on Oct 13th, at 3pm PST.
1636 Franklin St, Vancouver, BC V5L 1P4, Canada
The right words mixed with melody and rhythm can deliver powerful messages, impacting people and communities deeply. Music is a form of magic. It’s why Mixed Message, (MXD MSSG), was chosen as the latest moniker of the Vancouver-based artist/producer and songwriter. Coming off his debut single “Burn Me Down”, MXD is back with his 2021 follow up “How Can I Lose?”.
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