openPR Logo
Press release

Biggest profiles lose interactions on Twitter

07-22-2016 05:21 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: quintly

The social media analytics provider quintly published a Twitter study analyzing 30,000 Twitter profiles during the first half of 2016. The analytics company reveals changes that are relevant for businesses which market on the micro-blogging service. While interactions for the biggest profiles analyzed dropped by 58% comparing H1 of 2015 with the present year, smaller profiles tend to receive more interactions than they used to.
"The different aspects analyzed such as tweet frequency, interaction rate and follower growth enable readers of our study not only to see developments but also allow to draw conclusions of what that means for their business. We found that the biggest profiles need to endure a high follower loss, whereas smaller profiles seem to be able to benefit from Twitter."
comments quintly’s Communications Manager Julian Gottke
To make this study easy to interpret quintly chose the most important metrics such as number of tweets, growth rate and interactions rate and discussed the outcomes briefly. By clustering the analyzed profiles in six differently sized groups the study is applicable for every marketer.
The data published can help marketers to optimize their activities on Twitter in order to benefit from it. For more information or a free trial of the social media analytics solution please visit:

quintly is a web-based social media analytics tool that helps users track and benchmark their performance against their competitors’. In this way customers can steadily optimize their social media strategy.

quintly was founded in Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is headquartered in Cologne, Germany now since 2012. Having started off as a duo with the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. Now, quintlys’ clients are able to track Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram and blogs through RSS feeds. The company now employs 25 people in Germany, Brazil and the US, has users in 183 countries and serves paying clients in 60 countries. After three years in business, last year quintly expanded internationally and has established its US corporation as well as a sales office in Brazil with its headquarters remaining in Cologne. With an international team quintly strives to share their analytics expertise with their clients and through excellent service help them excel in their social media strategies.

50670 Köln, Germany
Neusser Str. 93

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Biggest profiles lose interactions on Twitter here

News-ID: 351015 • Views: 787

More Releases from quintly

New Facebook Reactions picking up pace!
Social media analytics provider quintly, just published their latest Facebook Reactions study which analyzes 105,000 Facebook pages. The analytics company revealed that Facebook Reactions are picking up pace. Examining the change from May to June, quintly revealed a 22.4% increase in the share of new Facebook Reactions. In addition to that, the study uncovered that ‘love’ and ‘haha’ emoji’s are predominantly used, which shows that positive content stirs more emotions. "The

More Releases for Twitter

Cpop goes Global with KKBOX and Twitter
SINGAPORE, May 31, 2016 - (ACN Newswire) - Twitter and KKBOX, Asia's leading music streaming brand, are working to expand the appreciation of Chinese pop music, or Cpop (#Cpop), to a global audience. KKBOX is creating #OnlyOnTwitter Cpop content on their official Twitter account (@KKBOX), including weekly live Twitter Q&A interviews with Cpop artists, autographed video clips from Cpop musicians and producers using Twitter's Challenger app, regular #KKvote contests to
Twitter Valuations Climb Post December
Mumbai, INDIA: In the news for its growing fan following and increasing popularity, Twitter is also putting money where its mouth is. There is an increased interest in Twitter, and there are deals being struck which redefine the company as we speak. Twitter is on the brink of closing out an $800 million dollar deal, which is set to pave the way for future growth. The move is also an attempt
POLL: Gary Johnson wins GOP Twitter Debate
On July 20th 2001 the Republicans and the Tea Party did something that has never been done before, they held the world’s first debate using Twitter as the forum. Only six candidates participated, the only top tier candidate being Minnesota Rep. Michele Bachnamann who is trending ahead in Iowa poll, second only to current front runner Mitt Romney. Rounding out the debate were Herman Cain, the former Godfather Pizza CEO,
December 27, 2010 – Los Angeles, CA – Crystal Wright Live is the small business of its name sake, Crystal Wright, which is located in Los Angeles and though few outside of the world of the hair, makeup, and fashion industry may be familiar with it, that is about to change thanks to a new virtual internship that has added 34 remarkable people dedicating their skills, time, and energy to
Top 20 Twitter default avatar
Twitter contest comes to an end. We are impressed by the great number of entries. Many designers all around the world, from the Saudi Arabia, Japan, Malaysia to US and Canada answered to our challenge and joined the contest. Lots of creative and interesting concepts have been submitted. Many designers started from the Twitter’s elements: the bird or the egg and developed funny, personalized and smart perspectives. Others built new scenarios,
Musikmesse now on Twitter
Musikmesse is the world's biggest international trade fair for musical instruments, music software & computer hardware, sheet music and accessories. Around 75,000 trade visitors from the musical-instrument sector, manufacturers, dealers, professional and amateur musicians made their way to Frankfurt for the last event in March 2008. Musikmesse is complemented perfectly by the Prolight + Sound trade fair, which is held at Frankfurt Fair and Exhibition Centre at the same time.