Biggest profiles lose interactions on Twitter
"The different aspects analyzed such as tweet frequency, interaction rate and follower growth enable readers of our study not only to see developments but also allow to draw conclusions of what that means for their business. We found that the biggest profiles need to endure a high follower loss, whereas smaller profiles seem to be able to benefit from Twitter."
To make this study easy to interpret quintly chose the most important metrics such as number of tweets, growth rate and interactions rate and discussed the outcomes briefly. By clustering the analyzed profiles in six differently sized groups the study is applicable for every marketer.
The data published can help marketers to optimize their activities on Twitter in order to benefit from it. For more information or a free trial of the social media analytics solution please visit: https://www.quintly.com
quintly is a web-based social media analytics tool that helps users track and benchmark their performance against their competitors’. In this way customers can steadily optimize their social media strategy.
quintly was founded in Ennepetal, Germany in early 2011 by the brothers Alexander and Frederik Peiniger and is headquartered in Cologne, Germany now since 2012. Having started off as a duo with the name “AllFacebook Stats” it was renamed later on to “quintly” as more and more networks have been integrated. Now, quintlys’ clients are able to track Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram and blogs through RSS feeds. The company now employs 25 people in Germany, Brazil and the US, has users in 183 countries and serves paying clients in 60 countries. After three years in business, last year quintly expanded internationally and has established its US corporation as well as a sales office in Brazil with its headquarters remaining in Cologne. With an international team quintly strives to share their analytics expertise with their clients and through excellent service help them excel in their social media strategies.
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