MapChart.com takes off

MapChart.com, the innovative online platform for visualization and analysis of spatial business data based on digital maps has achieved a customer base of 300 users in its first year since the opening of the portal.
The ambitious goal of establishing a new online geographic-information-system (GIS) adapted to the needs of modern business administration has been reached.

For the year 2006 the team of the MapChart GmbH is aiming for further advancements, to present in the course of growing web based geographic-systems also for the b2b sector user-friendly solutions especially for small and medium sized companies. Parallel the opening of the MapChart GeoStore is prepared. This e-commerce platform will amend the business mapping and geomarketing service MapChart.com as an open market place for spatial statistical data (geodata). By introducing the GeoStore in 2006, more transparency on prices and quality of geodata products of leading providers will be generated.

Sebastian Mitter, director marketing & business development of the MapChart GmbH explains: “With intelligent product add-ons and enhancements of the geomarketing solutions the MapChart GmbH will allow its customers in 2006 to be even faster and more precisely in exposing and claiming hidden market potentials. Furthermore we will enforce our strategy for a strong position on the European market, especially in the direct marketing branch. We will try to transport the already in Germany achieved status of technology leadership in the field of online based geographic services for the direct marketing branch to other European markets.“

MapChart.com, the web-geomanagement system of the MapChart GmbH, is based on the idea, to provide, publish and analyze spatial market research data and sociodemographic data (geodata), online, transparent and „easy-to-use“. The online-platform is including appropriate tools, to visualize market and business data in digital maps. By the evaluation, the perception and the analysis of the data, decision makers can detect spatial complexities and market potentials faster. Therefore strategic decisions based on spatial market knowledge are more reliable and easier to realize. For example marketing professionals can visualize their customers (turnover, scoring, value) in a business map, can localize their target group and can join these received information for an optimized media campaign planning. MapChart.com is a one-of-a-kind decision guidance for spatial questions in respect of business planning and controlling.

Further information can be found online at www.mapchart.com.

MapChart GmbH
Werdauer Straße 1-3
01069 Dresden
Germany

Phone: +49 (0) 1 80 / 5 00 95 50

info@mapchart.com
www.mapchart.com

This release was published on openPR.