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Crystal International Unveils the New Jeans Redesign Collection with the Ellen MacArthur Foundation for Circularity

10-08-2021 09:55 AM CET | Fashion, Lifestyle, Trends

Press release from: Crystal International Group Limited

The New Jeans Redesign Collection by Crystal Denim

The New Jeans Redesign Collection by Crystal Denim

Hong Kong – Crystal International Group Limited (“Crystal International”) officially unveiled the new Jeans Redesign Collection on the market and is committed to continuing the positive steps with the Ellen MacArthur Foundation and more than 90 industry leaders to scale up denim circularity in the foundation’s Jeans Redesign project. As Crystal’s commitment to driving circular economy, the new Jeans Redesign Collection aligns with the Jeans Redesign Guidelines developed by 80 denim experts, an industry-wide effort to provide minimum requirements on garment durability, material health, recyclability, and traceability.

The jeans in this collection are made with 98% organic cotton, mushroom-derived finishing, and no rivets, which means they are 100% recyclable. In accordance with the Jeans Redesign Guidelines, the fabrics are sourced from organic and responsible methods, in which the organic materials are certified with the Global Organic Textile Standard (GOTS). Using advanced laser technology and Wet G2 (oxidation) with alternative environmentally friendly chemicals, the eco production process can save as much water as possible when compared with the conventional eco wash method and can reduce chemical footprints during overall bleaching process. The chemicals used are complied with Zero Discharge of Hazardous Chemicals (ZDHC) Manufacturing Restricted Substance List (MRSL). Traditional finishing processes, such as conventional electroplating, potassium permanganate (PP), stone finishing, and sand blasting are also prohibited to reduce environmental impacts and protect workers’ health.

The new circular products with high quality and “low environmental impact” can withstand a minimum of 30 home laundries while retaining the test standard of durability. In addition, with the components designed to be disassembled for reuse and recycling and correct labelling, it enables easy identification of jeans to facilitate effective collection, sorting, and recycling processes.

Commenting on this collection, Mr Miles Lam, Assistant General Manager of Product Development of Crystal Denim, stated, “We have been working continuously with the manufacturing partners and customers to rethink the denim design and production to create fully circular products, while demonstrating our ongoing commitment to eliminate wastes and reduce harmful chemicals and pollution. In 2021, we worked with a customer to introduce more than 40 styles, over 230,000 pairs of Jeans Redesign jeans to protect the planet together”.

As a signatory of the Jeans Redesign project, Crystal International remains ambitious and is committed to ensuring jeans are designed to be used more, made to be made again, and made from safe and recycled materials, and better for the environment and the health of garment workers. The Jeans Redesign Report published this year shared the successes of the industry players to improve jeans production, barriers, solutions, and innovation gaps faced by other participants in creating circular jeans since the launch of this project in 2019, all these enable Crystal International to learn from the stories of other participants.

Crystal International will keep redesigning jeans to the market and build on this growing momentum to fashion circularity.

5-7/F., AXA Tower, Landmark East, No.100 How Ming Street, Kowloon, Hong Kong

About Crystal International Group Limited

Crystal International Group Limited (“Crystal International” or the “Company”), incorporated in Bermuda with limited liability and registered by way of continuation in the Cayman Islands, is a global leader in the apparel manufacturing industry. Founded in Hong Kong in 1970, the Company and its subsidiaries (collectively, the “Group”, or “we”) has a diversified product categories into five segments, namely Lifestyle wear, Denim, Intimate, Sweater, and Sportswear and outdoor apparel, with leading positions in corresponding categories. The Group operates a multi-country manufacturing platform, with around 20 production facilities spanning five countries, namely Vietnam, China, Cambodia, Bangladesh and Sri Lanka.

The Group serves a group of leading global brands, through a highly differentiated “Co-creation” business model, offering value-added services and satisfying our customers through accumulated knowledge of the fashion market, promptness of service and creative innovation. We strive to produce the right products at the right time and at the right cost which is critical component to the success of our customers’ global apparel brands in an ever-changing industry environment. The Group maintains a keen focus on sustainability and was ranked 17th out of 50 in the Fortune business magazine “Change the World” list in 2016. The list recognises companies across the world that have made significant social and environmental contributions.

Please visit Crystal International’s corporate website for more information.

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