openPR Logo
Press release

ID International updates KZFR 90.1 Community Radio Brand

10-23-2012 09:34 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: ID International

ID International - Brand Strategy | Graphic Design | Web Design

ID International - Brand Strategy | Graphic Design | Web Design

Branding Agency ID International is proud to announce the design and release of a new logo and brand update for community radio station KZFR in Chico, California. The modern-looking green and black oval with clearly readable station call letters and their frequency 90.1 FM has been described around the station as "clean and green". In addition to the logo, ID International also re-designed for the station a unique programming schedule, business system, pledge forms, pledge mailers, clothing, display advertising and publication inserts, and consulted with KZFR about their overall station brand strategy with implementation and evaluation.

ID International is a comprehensive Branding Agency that offers brand identity, graphic design, web design and web services. In ID's Mission Statement on their office wall, it lists the requirement of always having one gratis non-profit company project working at all times along side paying work. They appear to be responding to a crucial rising trend of responsible small businesses stepping up to assist important non-profit organizations in this slower economy.

The brand update was accomplished and donated by ID Design Director Mathew Jacobs. When asked about what was most important feature of the KZFR brand update Jacobs said, "Community radio is very important to us. We want to get KZFR's station schedule on every refrigerator, and the sticker on every vehicle in the North State to bring the station's unique programming, once and for all, to the mindset of every resident of Northern California. So the most important feature is the logo. We want to see it everywhere." he continued: "And I'd like to say that it couldn't have been accomplished without the support of Station Manager Rick Anderson. Neither without the forward-thinking KZFR Board of Directors, whom, in their wisdom approved the brand update in the interest of showing the community that KZFR is moving forward with big positive steps in these changing times to best serve their community."

"Community Radio" and "Commercial Radio" differ in a few very obvious ways. One of them is that community radio has no advertisements while commercial radio is actually named for it. The other most obvious reason is "diverse genre-based programming". Station General Manager Rick Anderson stated: "The main difference between community and commercial radio stations is the diverse genre-based programming schedule that offers a way of appealing to everybody, something that commercial radio can't do. You have to pick your preferred genre for a commercial station to listen to, if it even exists in your area. Our local communities benefit from having so many choices from KZFR on air, and so do our underwriters."

Community radio emerged after World War II with a station that is widely recognized as starting the community radio movement, Pacifica Foundation’s KPFA in Berkeley, California. Pacifica’s founders were dissatisfied with the dominant networks’ biased news coverage, and believed that serious music and literature was not given enough attention on radio or TV. So they set out to build a station to change that. By the 1960s, Pacifica had evolved to run successful stations in Berkeley, Los Angeles, New York, Washington D.C., and Houston. Noting their success, may other community groups then used the “Pacifica Model” to organize their own stations. This nationwide radio movement now includes special interest stations in most major US cities, stations operating on Indian reservations, stations broadcasting in different languages, and stations serving rural areas with a wide range of special interests.

KZFR is a true "Live and Local" community radio station serving "the Sacramento Valley, the foothills and beyond". They boast live dj’s, support live music events across Northern California, and provide local non-profits with unprecedented access to the airwaves. They also maintain an important local news department with the responsible, truthful and non-biased reporting the public expects from community radio.

If you are outside KZFR's Northern California's transmission area, have no worries as they now stream their unique programming live online. You can also go on ID International's corporate website, see the new KZFR logo on their home page, and let their Management know that you like the new brand and support Community Radio for all.

ID International is a comprehensive branding agency offering strategic branding solutions and innovative design. With four worldwide locations, ID offers an international perspective and a real return on investment to all creative planning, print and web projects. Please review their corporate website at and contact ID International today to learn more.

USA Office
992 Jonell Lane
Chico, California 95926

Phone: 530-892-9027
Fax: 530-345-2558


ID International - Brand Strategy | Graphic Design | Web Design

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release ID International updates KZFR 90.1 Community Radio Brand here

News-ID: 240691 • Views: 3336

More Releases from ID International

Cleanrite-Buildrite's Participation in Bidwell Bark Charity Event Surpasses all …
Northern California's second annual Bidwell Bark fundraiser for The Butte Humane Society was an outstanding success with an over 500% increase in participants from the first year. This year Cleanrite-Buildrite decided to help make a difference, and their contribution far exceeded their expectations. More than 1,500 people and their dogs participated in the first Bidwell Bark 5k Fun Run & 2k Walk on September 29, and all told, over $79,000
Cleanrite-Buildrite Receives Crawford Contractor Connection Top Performer Award
Cleanrite-Buildrite, Northern California's premier carpet cleaning and restoration contractor announced that their Corporate Branch in Chico, California has just been awarded with the prestigious 2011 Crawford Contractor Connection Top Performer Award. The Contractor Connection recognizes the top performers in their national contractor network in response to outstanding dedication to quality and excellence in service. This overall excellence award is measured by estimate upload TIP, customer service scores, professionalism in communication,
Branding Agency ID International Re-Brands Itself on Park Avenue
Branding Agency ID International announced yesterday the launch of their own updated brand. For their 10 year anniversary, they have moved their primary corporate offices to a larger Park Avenue address in Chico, California. To support this expansion, they have updated their logo along with all supporting materials, installed a new monument sign, and re-branded their corporate website up-market. Like many successful agencies in this time, they are following a
ID International study shows California Counties can save money with Branding
California’s county tourism industry is as important as ever, and is operating on a slim dime in this recovering economy. Without 100% of the anticipated revenue received from visitors, most all California counties have to regularly slim down in a delicate balance between the county budget and services to keep everything running smoothly. A recent study performed at ID International (Chico, California and Milan, Italy) offers that California Counties are clearly

All 5 Releases

More Releases for Design

Exhibition Design
Panache Exhibitions Pvt Ltd: Exhibition Design explores the role of the exhibition designer as a creative practitioner, and seeks to communicate a better. G-66, 2nd Floor, Near Kalindi Kunj, Shaheen Bagh, New Delhi-110025 India
Web Design Trends: Flat Design vs Flat Design 2.0
Flat design is a web design trend standing for minimalism and cleanness in the website design industry. This trend has become popular since 2012, replacing the Skeuomorphism trend – the most popular trend until then. Unlike skeuomorphism, which is characterized by real-life 3D objects and shiny buttons, flat design is recognizable for its flat shapes and objects; not generating depth, dimension or any effects, such as drop shadows, highlights and
Outstanding Design
Four iF awards for Ottobock Products With the Triton prosthetic foot, the 3R93 therapy knee joint and the Genu Sensa knee support, no less than three Ottobock products have been recognised with the iF product design award 2012. Carbon fibre woven prepreg, a high-performance fibre composite material developed by Ottobock, also received the iF material design award. The iF product design award is one of the most renowned design competitions worldwide. It
Universal Design
Universal Design offers every organization, whether a provider of services or of products, a clear understanding of the role and value of Design for All/Universal Design. It provides a model for assessing current design practices and making the changes that will make a product or service accessible to all potential customers to create a better consumer-oriented experience. Each chapter contains examples and case studies plus a set of tools to
Design Education
Design Education encapsulates and analyses the research findings facilitated by the UK based Centre for Excellence in Teaching and Learning through Design. By examining over 40 projects, ranging in focus from design students' use of archives and museum collections to the potential of specific technologies to enhance teaching and learning, Design Education explores aspects of learning and teaching in higher education design subjects, from architecture and 3D design through to
Design Awards 2011 present Lighting Design Trends
Illumination is an important issue for the interior design and provides a great variety of styles and materials. The well-known design awards in 2011 have proved the diversity of innovative lighting design. Apart from the worldwide known Italian lighting designers, this year's award winners also came from Germany and Spain. All of the honored products and lighting manufacturers clearly show that lighting design offers endless opportunities for the decoration of