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Branding Agency ID International Re-Brands Itself on Park Avenue

10-26-2012 12:32 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: ID International

ID International - Brand Strategy | Graphic Design | Web Design

ID International - Brand Strategy | Graphic Design | Web Design

Branding Agency ID International announced yesterday the launch of their own updated brand. For their 10 year anniversary, they have moved their primary corporate offices to a larger Park Avenue address in Chico, California. To support this expansion, they have updated their logo along with all supporting materials, installed a new monument sign, and re-branded their corporate website up-market. Like many successful agencies in this time, they are following a trend of creative companies putting their work first to prove their worth in this competitive economic environment. That means right on the Home Page.

ID International Web Architect Alex Sorger wrote on their Facebook page, "It's important for any Branding Agency to show brand modernization techniques by example. We have transformed. We are taking the ID brand to the next level of visibility, technology, and functionality with our new Park Avenue location and with this website. This update puts Portfolio first on the Home Page. It's what they want to see, and we're proud to show it to them." The new site also features updated Brand, Design, and Web Showcases, as well as a long list of testimonials and revised press and news pages. As a web critic, I think this website has what it takes to compete at a national level.

Due to the tremendous impact that renaming and re-branding a company can have, it is critical for any branding client to be taken through the process with great sensitivity and care. The new company identity and brand should also be launched in a subtle and methodical manner in order to avoid alienating old customers, while aiming to attract new business prospects.

There is no magic formula, however, there is a methodical process which involves careful strategy, memorable visuals and personal interactions, all of which must speak in unison for a customer to place full trust and invest their emotions in what is offered.

These changes at ID International have apparently been aimed to reposition the brand and company up-market, while increasing their visibility for larger companies that are searching for a high-quality, significantly experienced international branding agency.

ID International is a comprehensive branding agency offering strategic branding solutions and innovative design. With four worldwide locations, ID offers an international perspective and a real return on investment to all creative planning, print and web projects. ID International specializes in: Branding, Corporate Identity, Graphic Design, Web Design & Development, Consultation, and Evaluation. Creative Services include: Logos, E-Commerce, Corporate and Product Naming, Package and Product Design, Flash animation, more. Please review their corporate website at www.identity-international.com and contact ID International today to learn more.

ID INTERNATIONAL
USA Office
1033 Park Avenue
Chico, California 95928

Phone: 530-892-9027
Fax: 530-892-9025

Website: www.identity-international.com
Email: pr@identity-international.com

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