Wat-aah! Partners With the Steve Nash Foundation for NYC’s 5th Annual Showdown in Chinatown

NEW YORK/ -- On Wednesday, June 27, 2012, WAT-AAH!, a brand of functional water for kids and teens, will be the official beverage sponsor of The Steve Nash Foundation's 5th Annual Showdown in Chinatown, an all-star event where NBA stars compete alongside soccer's best in an innovative soccer match raising money to benefit children everywhere. Past rosters have included players such as Steve Nash, Thierry Henry, Claudio Reyna, Tony Parker, Adrian Mutu, Grant Hill, Ivan Cordoba, Baron Davis, Javier Zanetti, Jared Dudley, Ryan Babel, Brandon Jennings, Salomon Kalou, Simone Sandri, Demba Ba, Jason Kidd, and Chris Bosh, to name a few.

The Showdown is hosted annually by The Steve Nash Foundation at NYC's Sarah D. Roosevelt Park. Each year the event raises money to benefit children all over the world who are affected by poverty, illness, abuse and neglect. This year's event will benefit Educare Arizona, bringing the best practices in early learning to at-risk children.

WAT-AAH! will be one of this year's sponsors along with Major League Soccer (MLS), Adidas, others, providing beverages and fun merchandise for all of the events both on and off the field, including the Showdown After Hours Party at Penny Farthings.

Founded by Rose Cameron in 2008, WAT-AAH!'s mission is to reverse kids' dependency on sodas and sugary drinks and to make water their #1 beverage choice by making it contemporary and relevant to kids. The brand has been successfully marketing this premise, while benefiting children, through health and educational programs, sports and music, events and sponsorship including major partnerships with Beyonce Knowles and Michelle Obama's Let's Move! Move Your Body initiative, Nick Cannon and Celebrity High Magazine's Take Action Event benefiting L.A. Unified School District, Willow Smith Benefit Concert for Toys For Tots, and a soon to be announced initiative with New Orleans Saints' Marques Colston benefiting AMIKids, are just a few among the many.

About The Steve Nash Foundation -
Dedicated to assisting underserved children in their health, personal development, education and enjoyment of life, the Steve Nash Foundation operates globally to increase access to critical needs resources for children affected by poverty, illness, abuse or neglect. Its mission is to, through its own initiatives, as well as grants to child-focused non-profits, to build healthy communities by growing health in kids. Proceeds from the 2012 Showdown will benefit Educare Arizona, bringing best practices in early learning to at-risk children. As part of a national network of centers for excellence, Educare Arizona opened doors in September 2011 to bring high quality educational opportunities and healthcare access for children ages birth to five years, and their families. To learn more please visit http://stevenash.org.

About WAT-AAH:
Founded by Rose Cameron in 2008, WAT-AAH! is a line of functional water designed for kids and teens, free of sugars or sweeteners of any kind and tastes like pure clean water. With Cameron's 20+ years experience in strategic marketing and branding, she was able to crack the code in marketing to kids. Her objective behind WAT-AAH! was to let kids have fun, to educate them in a way they would relate to, to not be too preachy or too serious, and to convince kids that drinking water is as fun and cool as drinking sodas, energy drinks and juices. The brand has been successfully marketing this premise through advertising, events and sponsorship programs including major partnerships with Beyonce Knowles for the nationwide Move Your Body Flash Workout Event 2012 and WAT-AAH!'s Move Your Body 2012 Event, Nick Cannon and his Celebrity High Magazine, and NFL players such as Marques Colston and Patrick Peterson.

WAT-AAH
Christine Widga
133 W 125th Street
Suite 9W
10011
Phone : 212-627-2630

This release was published on openPR.