Sexual Wellness Market Size, Share, Opportunity Analysis and Industry Top Companies- LELO, Doc Johnson, Church & Dwight Co., Ansell Ltd., Reckitt Benckiser Group plc, LifeStyles Healthcare, Karex Berhad, Veru Inc.

Overview
In this digital age, sexual wellness and awareness have preserved its place at large. Some products are promoting themselves in a large number of fields. Sexual health has a huge effect on physical, mental and cultural presence. To enhance these factors and improve the safety against sexually transmitted diseases (STDs) there has been a significant increase in usage products like condoms, contraceptive measures, sex toys, lubricants and many more.

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A significant setback for the companies in this area is the adverse effects of the chemicals being used. Side effects and product recall makes it difficult for the companies to forecast the future, as side effects of some medicines can last up to a lifetime and cause severe internal damages. As sexual wellness is a matter of significant concern for most of the users hence once they lose trust in one of the producers, it gets difficult for the company to gain that trust again.

All the products in the market play a major role in providing experiences and security at the same time. The demand for various products related to sexual health varies from region to region, as awareness related to this is field is not as much widely spread as in the developed countries. The global sexual wellness market has predicted that sex toys segment will be the most fast-growing of all others.

The sexual wellness market is predicted to grow at a 9.2% CAGR over the forecast period (2018-2023), states the new Market Research Future (MRFR) report. Sexual wellness, simply out, means attainment of mental, physical, and sexual prosperity by individuals. This needs a respectful and positive approach to sexual relationships and sexuality, and also the possibility to have safe and pleasurable sexual experiences. Lubricants, condom, sex toys, sexual enhancement supplements, ointments, and contraceptives are some of the common sexual wellness products. Sexual health means having a positive relationship, experiencing intimacy, joy, and pleasure, and above all, avoiding unplanned pregnancies and sexually transmitted infections.

Various factors are propelling the sexual wellness market growth. These factors, as per the new MRFR report, include increasing prevalence of sexually transmitted diseases worldwide, rise in awareness about sexual health items, development of e-commerce business, and favorable initiatives undertaken by the NGOs and government for promoting the use of contraceptives. Additional factors pushing market growth include increasing concern about personal hygiene, the growing interest for innovative sexual wellness products amongst youths, easy purchase and availability of products through online stores, and launch of innovative products such as organic oil-based lubricants, warming jelly, and flavored condoms.
On the flip side, side effects owing to toxic ingredients in products, product recalls, societal hindrances and reservations, availability of alternatives for condoms, and imitation of products are factors that may deter the sexual wellness market growth over the forecast period.

Market Segmentation
The MRFR report provides a complete segmental analysis of the sexual wellness market report on the basis of distribution channels and product.

Based on product, the sexual wellness market is segmented into ointments, lubricants, sexual enhancement supplements, condom and contraceptives, sex toys, and others. Of these, the sex toys segment will have the largest share in the market over the forecast period.
Based on distribution channels, the sexual wellness market is segmented into online platforms and retail. The retail segment is again segmented into specialty stores, drug stores, and others. Of these, the retail segment will dominate the market over the forecast period.

Regional Analysis
By region, the sexual wellness market report covers the latest trends and growth opportunities across the Americas, Europe, the Asia Pacific, and the Middle East and Africa. Of these, the Americas will dominate the market over the forecast period. Factors aiding growth in the region include developed e-commerce business in the region, growing awareness about sexual health items, growing incidence of sexually transmitted diseases, and the presence of several key players.

The sexual wellness market in Europe is predicted to have the second-largest share in the market over the forecast period. Factors aiding growth in the region include the growing prevalence of sexual dysfunction cases in the region and growing awareness about sexually transmitted diseases.

The sexual wellness market in the APAC region is predicted to grow at the fastest pace over the forecast period. Factors aiding growth in the region include advancement in healthcare facilities, rise in patient population, increasing use of sexual wellness toys, supportive sex education programs, and growing awareness regarding sexual wellness products.

The sexual wellness market in the MEA is predicted to have a slow growth over the forecast period.

Key Players

Leading players profiled in the sexual wellness market report include BioFilm IP LLC (US), Mankind Pharma (India), Veru Inc. (US), Karex Berhad (Malaysia), LifeStyles Healthcare (Australia), Reckitt Benckiser Group plc (UK), Ansell Ltd. (Australia), Church & Dwight Co., Inc. (US), Doc Johnson (US), and LELO (Sweden). Various strategies have been incorporated by key players to create a foothold in the market such as mergers and acquisitions, partnerships/joint ventures, research and development activities, product launches and innovations, collaborations, and expansions.

September 2019: ACOG (American College of Obstetricians and Gynecologists committee has recently released recommendations on OTC (over the counter) access to hormonal contraceptives. All hormonal contraceptives such as vaginal rings, injections, patches, and pills will be available as OTC products without age restrictions.

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