DEAG Deutsche Entertainment AG and Detlef Kornett launch Verescon AG consulting company

Berlin - April 26, 2012: DEAG Deutsche Entertainment AG (ISIN DE000A0Z23G6), one of Europe’s leading entertainment companies, and Detlef Kornett, longtime CEO of Anschutz Entertainment Group (AEG) in Europe join forces to create the consulting company Verescon AG.

The name Verescon stands for Venue Research Consulting. The Verescon activities are offered to venues, its owners and operators and focus on consultancy and support in the areas of operations, content, re-positioning, cost optimisation and marketing. The company targets civic and privately owned venues and theatres in Europe. In Germany alone more than 400 venues such as community and multi-purpose facilities are currently in operation. At the time of the launch of the joint company the first two consultancy projects in Germany and Austria have already been secured.

DEAG Deutsche Entertainment Company is one of Europe’s leading entertainment companies and promoters and has been operating the Frankfurt Jahrhunderthalle for more than 10 years. After having run the Berlin Waldbühne for 27 years and having operated theatres in Berlin, Stuttgart, Dusseldorf and Vienna DEAG has a lasting expertise in venue management. The expertise of DEAG is now completed by the extensive international experience of Detlef Kornett in design, financing, building and operations of globally known arenas and venues throughout Europe. In connection therewith Detlef Kornett acted very successfully in the positioning, operations and marketing of internationally important sport events and sport teams.

Detlef Kornett initially acted as Managing Director for the various European activities of Anschutz Entertainment Group from 2000 until 2010 and apart from the activities in Sweden, Czech Republic, Switzerland and Germany initiated and followed through with the acquisition and construction of “The O2” in London. Thereafter he was in charge of the O2 World in Berlin as an urban planning, construction project and the operation of the venue and executed the purchase, re-organisation and re-branding of the Hamburg O2 World. Detlef Kornett then worked with Red Bull in the previous year and oversaw international projects for the company, most notably “Soccer” on three continents.

DEAG Deutsche Entertainment AG
Executive Board

DEAG Deutsche Entertainment AG is a leading provider of live entertainment and the largest organizer of high-margin classical events in Europe. Founded in 1978 and stock-listed since 1998, the company draws on 30+ years of experience.



With group companies in Germany, the UK and Switzerland, DEAG stages 1,500+ events and sells 3.5 m tickets per year in the fields of family entertainment, rock/pop, classical and German music. The company also operates venues in Frankfurt/M, Stuttgart and Zurich.



In the concert business, DEAG acts as both tour organizer and local promoter, ensuring additional risk diversification through its broad positioning. During recent years, DEAG continuously enhanced its value chain by implementing a comprehensive “360-Degree Approach.” With its own music label DEAG Music and a wide range of activities in publishing rights, live recording, sponsoring, merchandise, ticketing etc and powerful partners such as Sony Music Entertainment, Ticketmaster, Ringier AG et al, DEAG is perfectly positioned as an integrated and highly synergistic international Entertainment Content Company.

For further information please contact:
Axel Mühlhaus
edicto GmbH
Eschersheimer Landstraße 42
60322 Frankfurt
Fon: +49-69-550 552
Email: deag@edicto.de

This release was published on openPR.