openPR Logo
Press release

How are small hotels reacting to COVID-19 in Europe and across the Mediterranean

11-16-2020 10:24 AM CET | Tourism, Cars, Traffic

Press release from: The Boutique Vibe

Report - Hoteliers sentiment in Europe

Report - Hoteliers sentiment in Europe

The hospitality sector is going through rough times and small independent hotels across the Mediterranean Sea are feeling the consequences of this crisis. However, along to the drop in demand, the biggest concern they are currently facing is how to operate during this tumultuous time.

Operating in very unusual conditions

Summer is usually peak season for the majority of hotels in Europe and across the Mediterranean, with the busiest months being July and August. However, it is evident that 2020 has not been a usual year.
Most of the hotels in the Mediterranean countries were authorized to reopen in June or July, after an imposed closure for several weeks (or months). 4% of our panelists chose to remain closed, due to lack of visibility resulting in lower demand, as well as mass cancellations in the summer season.
While load factors were acceptable in most cases, 80% of managers of small independent hotels declared that operations were worse than the summer season last year. With travel regulations rapidly changing from country to country, hotels have had to cope with a huge, conflicting influx of last-minute cancellations and booking requests. As well as the upheaval around implementing additional health and safety measures, the stress of operating under such exceptional and uncertain conditions took its toll on both staff and guests, making for an even more difficult atmosphere. As a result, operations have become a major area of concern for 26% of the hoteliers, as they require more focus than usual.

Coping with changing regulations

The summer season in most leisure-led hotels was in general satisfying with regard to the load factors. Hoteliers in the region are not concerned about the demand; in October, bookings intake slightly improved as we headed into the winter.
Nevertheless, hospitality professionals in the Mediterranean region are still very concerned, both about the change of regulations in their home countries and in their target markets. 46% of hoteliers are worried about the soft global economy and the impact it will have on travel habits (up from 42% in July). Travel restrictions and flight cancellations are often cited as an extra dark spot in the sector. More and more hotels are dreading the instability and lack of visibility triggered by the pandemic.

The sector’s crisis is a trigger for innovation

One would expect all hoteliers to implement cost reduction strategies to respond to the drop in demand. Indeed, 56% of the hotels reduced their labor costs and 45% implemented additional cost-cutting measures.
While 34% were forced to reduce their operations period, others adopted the opposite approach and decided to upgrade their properties (26%), invest in technology (32%) and a few even increased their salaries to boost staff motivation and give their employees additional support following the months of closure.
The crisis is triggering innovation among hoteliers, inciting them to adopt new strategies: 35% changed their target market to adapt to the travel restrictions, 15% upgraded their services or started offering a new panel of services, such as transforming the hotel into a co-living space and hosting small events on the property.

Despite the crisis, Hoteliers confirm their commitment to sustainability

While professionals in the sector were anticipating a very negative impact on sustainability, the proportion of hoteliers confirming their commitment to more responsible hospitality has increased to 71% while only 2% are not considering it at all. We foresee opportunities for improvement in some specific markets where 10% to 15% of hotels are still considering getting on the sustainability path, namely Greece (14%), France (11%), and Malta (14%).

About the report

The survey was answered in October 2020 by 125 small boutique hotels across 12 Mediterranean countries. Managers (and owners) of small independent hotels across the Mediterranean are prompted about their business performance, priorities and concerns. The Barometer allows an ongoing measurement of boutique hoteliers sentiment. Recent results are compared to the previous Hotel Sentiment Survey sessions (February 2020 and July 2020)

The Boutique Vibe
2A Cheilonos, The riverside forum, 2nd Floor, 1101 Nicosia Cyprus
Press contact :

The Boutique Vibe is the first collection of small independent hotels focusing exclusively on the Mediterranean region. Our mission is to promote Mediterranean hospitality in its most authentic form. We are partnering exclusively with small independent properties with unique character while focusing on the most environmentally friendly & sustainable hotels.

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release How are small hotels reacting to COVID-19 in Europe and across the Mediterranean here

News-ID: 2187875 • Views: 270

More Releases from The Boutique Vibe

How did COVID19 change our approach to travel?
The Boutique Vibe asked to more than 400 persons across 52 countries about their travel intentions for the coming months. At this time, travel restrictions and border closures are constantly changing. Travelling in COVID era is associated to confusion and complexity. That’s what 53% the Boutique Vibe’s travellers confirm. However the willingness to travel is as strong as ever. 32% of the travellers are willing to travel more to experience

More Releases for Mediterranean

Hummus Market Global Research Report by Top Key Players Trend | Tribe Mediterran …
Market Overview: Hummus is a popular Levantine or Egyptian food spread made of cooked, mashed chickpeas, beans, blended with a variety of toppings such as tahini, olive oil, lemon juice, garlic etc. Hummus enjoys wide acceptance in regions of Middle East, and North Africa and has spread to other regions of the globe. Growing popularity aided by globalization, diaspora spread, and the tradition of hummus are aiding the market to a
Egyptian-American Investor Sells Mediterranean Project for $211 M
Inertia for Real Estate Marketing & Development, S.A.E. (Inertia), a leading and fast-growing joint stock Egyptian company, has completed the acquisition of about 35% stake of AK for Real Estate Marketing & Development, S.A.E. (AKREM), one of Egypt's largest land-bank owners. Administered by Dr. Mohamed Hamouda, one of the top attorney's in the Middle East, the deal is rumored to be in the amount of three billion eight hundred million Egyptian
Grand Mirrors Inc. Mediterranean Mirrors; inspired by the beautiful Mediterranea …
Grand Mirrors Inc. offers a lighted mirror collection with ceramic frames in many colors, patterns, and designs influenced by Mediterranean culture. Grand Mirrors Inc. offers a lighted mirror collection with ceramic frames in many colors, patterns, and designs influenced by Mediterranean culture. Cerritos, CA - Grand Mirrors Inc., a leading designer, and manufacturer of premium quality and made to measure mirrors since 2012, launches its newest addition to its product
Kastri/ Creta Maris beach: A Sustainable Beach of the Mediterranean
On Friday, September 1st, Creta Maris Beach Resort proceeded to voluntary cleaning of the coast, on the occasion of the certification of the Kastri / Creta Maris beach as a Sustainable Beach of the Mediterranean by Costa Nostrum - Sustainable Beaches program. The cleaning of the coast began from the Church of Agia Paraskevi and ended up on the beach of the resort, with a remarkable voluntary participation of guests and
Venice: Pearl of the Mediterranean Sea
For people who are still unsure about the location of their next holidays, Venice can be a good solution. Venice is the jewel in Italy’s crown, located on the charming lagoon on a water mirror reflecting lights and the city’s architectural treasures. To many people Venice is the most beautiful city in the world, especially for the romantic hearts. As a matter of fact, it’s difficult to sit by the charm and
Outpost24 continues Mediterranean expansion
Outpost24 announces the launch of a new office in Greece and an expansion into Cyprus Outpost24, the Technology Leader in Vulnerability Management and assessment, today announced that it has opened a new office in Athens, Greece. The new office is part of Outpost24’s continued expansion into the Southeast European area in an effort to meet the growing demand for easy-to-use vulnerability assessment and management solutions while keeping a low total cost