How did COVID19 change our approach to travel?

The Boutique Vibe asked to more than 400 persons across 52 countries about their travel intentions for the coming months.

At this time, travel restrictions and border closures are constantly changing. Travelling in COVID era is associated to confusion and complexity. That’s what 53% the Boutique Vibe’s travellers confirm. However the willingness to travel is as strong as ever.

32% of the travellers are willing to travel more to experience the world – opening up a big opportunity for destinations and hoteliers to better market their unique value proposition and move away from the “standardised” solutions.

While a lot of discussion evolve around COVID-19 testing and antibodies testing – the report shows that merely ¼ of the travellers are willing to wait for antibodies testing before they travel, while less than 1/3 is willing to wait for vaccines to become commercially available before they embark on.

As a result, only a small percentage (14%) would consider any travel plan before at least 6 months after the restrictions are lifted, while the majority would resume their travel plans within 3 months, mainly to reconnect with family and friends (49%) and for vacation (34%).

The pandemic has clearly influenced the way we would select our next travel destination.
Offering and destination’s attractions come only as the third criteria of choice, while safety and security of the destination are by far the main driver followed by the rules and regulations put in place to manage the pandemic.

After long stay-home mandates and social distancing measures, people would look to open air destinations and connection with nature. Having said that, seasonality plays also a big role in the expressed preference. For their next trip, travellers dream of refreshing sea breeze (69%), greenery of the countryside (46%) and mountain’s fresh air (43%), while urban trips are totally disregarded by 67% of the respondents.

The Boutique Vibe
2A Cheilonos, The riverside forum, Nicosia, Cyprus
info@theboutiquevibe.com

The Boutique Vibe is the first collection of small independent hotels focusing exclusively in the Mediterranean region. Our mission is to promote Mediterranean hospitality at its most authentic form collaborating with hotels for their unique character and sustainable focus.

This release was published on openPR.