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Erfurt wallpaper CA now with a new structure

04-23-2012 08:50 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Neschen AG

/ PR Agency: PRX
Logo Neschen AG

Logo Neschen AG

Neschen expands its range of digital fleece wallpapers

Bückeburg, 20 April 2012 - Neschen's digital fleece wallpaper "Erfurt wallpaper CA" is now available in a new form. A finely grained version with a plaster-look has now been added to the existing four versions. Neschen is therefore meeting current trends in adding to its range by providing a version between the completely smooth one and the other three textured wallpapers already available.

"Users now have an additional version to choose from," said Frank Seemann, Manager of Marketing & Communications at Neschen AG in Bückeburg. "The new structure is discreet. Anyone who finds the smooth digital fleece too boring but does not wish to opt for one of our woven wallpapers, now has a real alternative."

Lars Jentzen, Manager of Advertising and PR at Erfurt in Wuppertal, explained: "Our new digital fleece is finely grained and feels like sand or delicate plaster. It is therefore right between the completely smooth wallpaper and the other versions with their rough plaster-look textures." This wallpaper is characterised by its inconspicuous sand-like finish which brings a pleasant feel and atmosphere to a room.

The well-known wallpaper manufacturer Erfurt delivers the fleece fibre wallpaper with the designation 638 to Neschen AG, which has previously coated the substrate with an inkjet coating. The Erfurt wallpaper is then ready for digital printing and can be designed according to individual requirements on large-format printers. The user can choose between eco solvent, solvent, latex and UV-curable inks.

Erfurt Wallpaper CA is of low flammability and certified in accordance with the fire protection directive EN 13501, making it ideal for indoor use. In contrast to wallpapers with synthetic coatings such as many common patterned wallpapers, it contains no softeners and does not emit any aromatic compounds and acrylics, which can be harmful to health. The cellulose and textile fibres used by Erfurt are also free of PVC which equally contributes to a pleasant room climate.

The Erfurt Wallpaper CA range now consists of four structured and one smooth digital fleece wallpaper in a width of 75 centimetres and a length of 40 metres. The smooth digital fleece wallpaper is also available in a width of 1.5 metres and a length of 50 metres.

Erfurt is presenting its digital fleece wallpaper at the advertising technicians' meeting in Bückeburg on 10 and 11 May 2012. The Wuppertal manufacturer will be showing how easy it is to apply the wallpaper. Further information as well as an agenda and details of speakers, lectures and workshops can be found at www.neschen.com.

Picture: Structure DV 638
Picture caption: New at Neschen: a finely grained version in plaster-look has now been added to the existing four versions available.
http://www.pr-x.de/fileadmin/download/pictures/Neschen/Erfurt_Struktur_DV638_Schrift.jpg

Picture: Photo Frank Seemann
Picture caption: "Users now have another version to choose from," said Frank Seemann, Director Marketing & Communications at Neschen AG in Bückeburg. "The new structure is discreet. Anyone who finds the smooth digital fleece too boring but does not wish to opt for one of our woven wallpapers, now has a real alternative."
http://www.pr-x.de/uploadfiles/pictures//0102_092051_Neschen_People_Seemann_0004.jpg

Picture: Photo Lars Jentzen
Picture caption: Lars Jentzen, Manager of Advertising and PR at Erfurt in Wuppertal, explained: "Our new digital fleece is finely grained and feels like sand or delicate plaster. It is therefore right between the completely smooth wallpaper and the other versions with their rough plaster-look textures." This wallpaper is characterised by its inconspicuous sand-like finish which brings a pleasant feel and atmosphere to a room.
http://www.pr-x.de/uploadfiles/pictures//0805_120137_Portrait-Jentzen-Lars-kl.jpg

Picture: Digitally printed Erfurt wallpaper CA
Caption: Digitally printed Erfurt wallpaper CA by Neschen for customised interior design (digital interior design). This wallpaper has received many awards and is eco-friendly and free of PVC and softeners.
http://www.pr-x.de/uploadfiles/pictures//0903_121703_Erfurt1.jpg
http://www.pr-x.de/uploadfiles/pictures//0903_121953_Erfurt2.jpg
http://www.pr-x.de/uploadfiles/pictures//0903_122059_Erfurt3.jpg
http://www.pr-x.de/uploadfiles/pictures//0903_101445_Erfurt%20Tapete%20bedruckt.jpg

Sample copy requested if published

Neschen AG, Bückeburg - Graphics, Documents and Neschen Technical Coatings

Neschen AG develops, produces and markets innovative coated self-adhesive and digital print media worldwide, together with their processing machines and presentation systems. In addition, this internationally leading premium manufacturer uses its motto: "ideas for success" to help its partners to successfully market their products and services: in the graphics industry, library sector and in industrial applications.
The graphics product portfolio ranges from finishing, protection and mounting films to print media which can be used with modern digital printing technology for avant-garde architecture, decoration and advertising. The Bückeburg supplier is the first address for printing service providers, architects, designers, photographers, interior decorators and advertising agencies. The business unit Graphics also includes powerful laminating machines and high quality display systems.
The Documents sector comprises self-adhesive films and papers for the protection, repair and care of books. Libraries, archives and museums can also obtain the necessary working materials and processing equipment from Neschen. Numerous products in this series can also be used for picture framing: To fix, mount and protect pictures and photographs.
Based on more than 40 years experience with special coating methods, Neschen Technical Coatings can also offer industrial customers in all branches fully customized solutions. These range from surface finishes in the automotive industry to applications in the clinical-medical environment.
Around 450 employees at Neschen produced a global annual turnover of approx. 100 million Euro in 2010. www.neschen.com

Press contact:

Neschen AG
Frank Seemann
Marketing /
Communications Manager
Windmühlenstr. 6
31675 Bückeburg
Telephone: +49 5722 207-253
Fax: +49 5722 207-77-253
F.Seemann@neschen.de
www.neschen.com

PRX
Agentur für Public Relations GmbH
Ralf M. Haaßengier
Kalkhofstraße 5
70567 Stuttgart
Telephone 0711/71899-03/04
Fax 0711/71899-05
ralf.haassengier@pr-x.de
www.pr-x.de

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