Geomarketing Market: Year 2020-2027 and its detail analysis by focusing on top key players like GfK, Galigeo, IBM, Microsoft, PlaceIQ, Reveal Mobile, Salesforce

Germarketing is a type of marketing which incorporates location intelligence to enhance odds of particular message reaching to right consumer at a right time. Geofencing is one of an example of real-time geomarketing strategy developed to target established geographic area. Constant rise in the use of location analytics will propel the use of geomarketing at a wide scale.

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global geomarketing market based on various segments. It also provides market size and forecast estimates from the year 2018 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The geomarketing market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

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The List of Companies:
1. Cisco Systems, Inc.
2. Deloitte
3. ESRI
4. GfK
5. Galigeo
6. IBM Corporation
7. Microsoft Corporation
8. PlaceIQ
9. Reveal Mobile, Inc.
10. Salesforce

Rising demand for location-based intelligence, location analytics, and investment in digital marketing are some factors accountable for driving the growth of geomarketing market. In addition to this, improvement in connected devices and mobile computing is anticipated to provide ample of growth opportunities to the players operating in the geomarketing market.

The global geomarketing market is segmented on the basis of software, technology, deployment type, location, and industry. Based on component, the geomarketing market is segmented into software, services. On the basis of technology, the geomarketing market is segmented into Bluetooth, beacons, GPS, NFC, Wi-Fi. Based on deployment type, the geomarketing market is segmented into on-premise, cloud. On the basis of location, the geomarketing market is segmented into indoor and outdoor. Based on industry, the geomarketing market is segmented into BFSI, healthcare, travel and hospitality, retail, others.

The reports cover key developments in the geomarketing market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from geomarketing market are anticipated to lucrative growth opportunities in the future with the rising demand for geomarketing in the global market.

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This release was published on openPR.