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Primary Catalyst Driving Geomarketing Market Evolution in 2025: Elevated Demand For Personalized Marketing Propels The Geomarketing Market Driver
Geomarketing Market
The anticipated growth of the geomarketing market is seen to be propelled by the increasing demand for personalized marketing. This approach in marketing strategy, incorporates data analysis and digital technologies to deliver tailored messages and product offers to present or potential clients. Geomarketing plays a crucial role by enabling the targeting of clients based on their geographical locations which is a key factor in personalized marketing. For example, Salesforce Inc., an American cloud-based software company, surveyed over 13,000 consumers and almost 4,000 business buyers in May 2022. They found that approximately 73% of consumers expected businesses to comprehend their unique needs and expectations. Furthermore, about 61% of consumers appreciated companies that openly and beneficially utilized their personal information. Therefore, the rising popularity of personalized marketing campaigns is stimulating the expansion of the geomarketing market. The geomarketing market is also set to gain momentum with the increasing usage of mobile devices. Mobile devices such as smartphones or tablets, are portable electronic tools that facilitate internet access, wireless communication, and application operations. The rise in mobile device usage can be attributed to better access, connectivity, and dependency on applications for communication and entertainment purposes. These devices are instrumental in geomarketing as they provide real-time location tracking, allowing businesses to offer tailored advertisements and promotions based on geographical data. For instance, as per a report by Uswitch Limited, a UK-based financial conduct authority, in February 2024, the UK experienced a 3.8% growth in the number of mobile connections reaching 71.8 million, which is around 2.6 million more than the previous year. By 2025, the UK is expected to have a population of 68.3 million, out of which 95%, or roughly 65 million people will be smartphone users. As such, the rise in mobile device usage is predicted to boost the growth of the geomarketing market.
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How will the growth rate of the geomarketing market shape industry trends by 2034?
The dimensions of the geomarketing market have seen remarkable expansion over the recent past. The market, valued at $21.34 billion in 2024, is projected to reach $26.48 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 24.1%. The substantial growth seen during the historic period can be traced back to factors like data analytics, services based on location, and burgeoning e-commerce and retail sectors.
The size of the geomarketing market is projected to experience remarkable expansion in the coming years, reaching $62.89 billion in 2029 with a Compound Annual Growth Rate (CAGR) of 24.1%. This growth over the period of forecast can be credited to elements like IoT and interconnected devices, personalised geomarketing, indoor geomarketing, and ethical and transparent practices. Key trends foreseen in this timeframe encompass big data and AI, augmented reality (AR) and virtual reality (VR), and data visualization.
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What new trends are reshaping the geomarketing market and its opportunities?
Leading firms in the geomarketing industry are directing their attention towards the creation of innovative, technologically sophisticated solutions like AI-driven location-based service technology in order to deliver dependable customer service. Techniques like AI-fueled location-based services (LBS) exploit Artificial Intelligence to process location data and offer users personalized experiences. As an example, INRIX Inc., a software company headquartered in the US, initiated INRIX Compass, a revolutionary AI-based technology, in November 2023, aiming to transform transportation intelligence. Compass utilizes INRIX's approximately 50-petabyte data lake and productive AI (GenAI) tackling transportation challenges effectively. This technology improves INRIX IQ, a leading cluster of cloud-based applications, facilitating the easy retrieval of actionable insights from location-centric data.
Which primary segments of the geomarketing market are driving growth and industry transformations?
The geo marketing market covered in this report is segmented -
1) By Solution: Software, Service
2) By Deployment Mode: Cloud, On-Premises
3) By Location: Indoor, Outdoor
4) By Verticals: Retail And E-Commerce, Healthcare And Life Sciences, Travel And Hospitality, Banking, Financial Services And Insurance, Media And Entertainment, Telecommunication And IT, Other Verticals
Subsegments:
1) By Software: Location Analytics Software, Geofencing Software, Mapping Software, Reporting And Visualization Software
2) By Service: Consulting Services, Deployment And Integration Services, Support And Maintenance Services
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Which geographical regions are pioneering growth in the geomarketing market?
North America was the largest region in the geomarketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in geomarketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Who are the influential players reshaping the geomarketing market landscape?
Major companies operating in the geomarketing market are Microsoft Corporation, Google LLC, International Business Machines Corporation, Cisco Systems Inc., Qualcomm Inc., Oracle Corporation, Salesforce Inc., Ericsson Inc., Adobe Inc., Software AG, GroundTruth, CleverTap, Airship, Saksoft Ltd., Bluedot Innovation Inc., Xtremepush Limited, Cuebiq Inc., Hyp3r Inc., MobileBridge, PlaceIQ Inc., Gimbal Inc., Reveal Mobile Inc., Ubimo Ltd., Cloud4Wi Inc., Plot Projects, Navigine Corp, LocationSmart, Galigeo, ESRI Business Information Solutions Inc., Flame Analytics S.L.
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What Is Covered In The Geomarketing Global Market Report?
• Market Size Forecast: Examine the geomarketing market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the geomarketing market for a structured understanding.
• Key Players Overview: Analyze major players in the geomarketing market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the geomarketing market.
• Segment Contributions: Evaluate how different segments drive overall growth in the geomarketing market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the geomarketing market.
• Industry Challenges: Identify potential risks and obstacles affecting the geomarketing market.
• Competitive Landscape: Review strategic developments in the geomarketing market, including expansions, agreements, and new product launches.
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