Press release
Key Geomarketing Market Trend for 2025-2034: Innovative AI-Based Location-Based Services Revolutionize Geomarketing Solutions
Geomarketing Market Size
The geomarketing market is set to grow from $21.34 billion in 2024 to $26.48 billion in 2025, at a CAGR of 24.1%. The growth is attributed to the rise of data analytics, location-based services, e-commerce growth, and retail expansion.
The geomarketing market is set for exponential expansion, projected to reach $62.89 billion by 2029 at a CAGR of 24.1%. Growth factors include the increasing connectivity of IoT devices, demand for personalized geomarketing strategies, expansion into indoor geomarketing, and a greater emphasis on ethical and transparent marketing practices. Notable trends include the integration of big data and AI, advancements in AR and VR applications, and improved data visualization techniques.
What Is Stimulating Growth in the Geomarketing Market?
The growing demand for personalized marketing is expected to fuel the growth of the geomarketing market in the future. Personalized marketing is a strategy that targets current or potential customers with tailored messaging and product offers, utilizing data analysis and digital technologies. Geomarketing is critical for personalized marketing, as it enables businesses to target clients based on their location. For instance, in May 2022, a survey by Salesforce Inc., a U.S.-based cloud software company, found that 73% of customers expect companies to understand their unique needs, and 61% are satisfied with businesses using their personal data transparently and effectively. Therefore, the increasing demand for personalized marketing is propelling the growth of the geomarketing market.
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Which Key Market Leaders Are Driving Geomarketing Industry Growth?
Major companies operating in the geomarketing market are Microsoft Corporation, Google LLC, International Business Machines Corporation, Cisco Systems Inc., Qualcomm Inc., Oracle Corporation, Salesforce Inc., Ericsson Inc., Adobe Inc., Software AG, GroundTruth, CleverTap, Airship, Saksoft Ltd., Bluedot Innovation Inc., Xtremepush Limited, Cuebiq Inc., Hyp3r Inc., MobileBridge, PlaceIQ Inc., Gimbal Inc., Reveal Mobile Inc., Ubimo Ltd., Cloud4Wi Inc., Plot Projects, Navigine Corp, LocationSmart, Galigeo, ESRI Business Information Solutions Inc., Flame Analytics S.L.
What Are the Emerging Trends in the Geomarketing Industry?
In the geomarketing market, major companies are developing advanced technological solutions, such as AI-powered location-based service (LBS) technology, to offer reliable customer service. AI-powered LBS utilize artificial intelligence to analyze location data and provide personalized user experiences. For example, in November 2023, INRIX Inc., a software company based in the US, introduced INRIX Compass, an AI-powered solution designed to transform transportation intelligence. Compass uses INRIX's nearly 50-petabyte data lake and generative AI to address transportation challenges. It enhances INRIX IQ, a suite of cloud-based applications, by providing easy access to actionable insights from location-based data.
What Are the Main Segments in the Geomarketing Market?
The geo marketing market covered in this report is segmented -
1) By Solution: Software, Service
2) By Deployment Mode: Cloud, On-Premises
3) By Location: Indoor, Outdoor
4) By Verticals: Retail And E-Commerce, Healthcare And Life Sciences, Travel And Hospitality, Banking, Financial Services And Insurance, Media And Entertainment, Telecommunication And IT, Other Verticals
Subsegments:
1) By Software: Location Analytics Software, Geofencing Software, Mapping Software, Reporting And Visualization Software
2) By Service: Consulting Services, Deployment And Integration Services, Support And Maintenance Services
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Which Geographic Area Leads the Geomarketing Market?
North America was the largest region in the geomarketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in geomarketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
What Is Covered In The Geomarketing Global Market Report?
- Market Size Analysis: Analyze the Geomarketing Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Geomarketing Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Geomarketing Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Geomarketing Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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