Consumer Trends in the Meat Market in Italy, 2011

ReportReserve announces the inclusion of its new report in Food, Beverages &Tobacco Industry

Synopsis
This report provides the results for the Meat market in Italy from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary
Why was the report written?
Marketers in the Meat market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the meat market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
The weak state of the Italian economy has led consumers to review their consumption of most CPG products, including Meat. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. However, as consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope
Consumer survey data for the following specific categories: Ambient Meat, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (counter), Frozen Meat, Raw Packaged Meat- processed, Raw Packaged Meat- whole cuts.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights
Older Consumers account for the largest share of the Meat market, 32%, the same share they hold of the country’s population. While marketers will be tempted to target this age group, one which should grow given Italy’s growing life expectancy and low birth rates, the fact that no age group consumes disproportionately to its size means other consumers should not be ignored.

Not only do a large proportion of Italian consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

The Italian market is relatively fragmented, with the five largest retailers accounting for 60% of the market. Distribution strategies and supply chain decisions therefore need to be centered maintaining relationships with as many retailers as possible.

For further information click on
< a href=” http://www.reportreserve.com/report/consumer-trends-in-the-meat-market-in-italy-2011-report-526807”> http://www.reportreserve.com/report/consumer-trends-in-the-meat-market-in-italy-2011-report-526807

ReportReserve® is an online provider of premium market research reports and customized solutions. We offer integrated databases and individual reports in over 25 sectors, published by industry leading market research companies. With a focus on custom solutions, we fit our clients with exactly the kind of market intelligence they need to drive business decisions in the the global, national and local market levels.

ReportReserve
Riviera,
Punjagutta,
India

Ph.No-+91 4066027556

This release was published on openPR.