Press release
Social Media Advertisement Market Expected To Reach $221.01 Billion In 2023
The Business Research Company
The global social media advertisement market is expected to grow from $86.41 billion in 2019 to $102.66 billion in 2020 at a compound annual growth rate of 18.8%. The growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing that has increased digital content consumption and advertisements for essentials and health and hygiene products over social media have increased. The market is then expected to reach $221.01 billion in 2023 at a rate of 29.12%.
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The social media advertisement market consists of promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. Social media advertising or marketing includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram in order to accomplish marketing and branding goals.
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market. The tremendous growth in the number of social media users worldwide is encouraging advertisement and marketing companies to focus on social media platforms in order to advertise their products and services.
Social Media Advertisement Market Segmentation:
By Devices
1. Mircoblogging
2. Photo Sharing
3. Video Sharing
4. Others
By Application
1. Healthcare
2. Automotive
3. Retail
4. Telecom
5. BFSI
6. Others
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Few Points From Table Of Content
1. Executive Summary
2. Social Media Advertisement Market Characteristics
3. Social Media Advertisement Market Size And Growth
4. Social Media Advertisement Market Segmentation
5. Social Media Advertisement Market Regional And Country Analysis
……
25. Social Media Advertisement Market Competitive Landscape And Company Profiles
26. Key Mergers And Acquisitions In The Social Media Advertisement Market
27. Social Media Advertisement Market Trends And Strategies
28. Social Media Advertisement Market Future Outlook and Potential Analysis
29. Appendix
The report covers the trends and market dynamics of the social media advertisement market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.
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Some of the key players involved in the social media advertisement market are Facebook, Inc., Twitter, Pinterest, Inc., LinkedIn Corporation, Google LLC (YouTube), Snap Inc. (Snapchat), Tencent (QQ, Qzone, and WeChat), ByteDance Ltd. (Tik Tok), Advance Publications, Inc.(Reddit), Sina Corp (Sina Weibo).
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About US:
The Business Research Company has published over 1000 industry reports, covering over 2500 market segments and 60 geographies. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. The reports are updated with a detailed analysis of the impact of COVID-19 on various markets after WHO declared COVID-19 as a pandemic.
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