openPR Logo
Press release

Ellmount Gaming partners with Rightlander.com

07-20-2020 03:02 PM CET | Associations & Organizations

Press release from: Rightlander Ltd

London: 20th July 2020 – Ellmount Gaming has signed a deal with Rightlander.com to improve affiliate compliance and boost their responsible gambling measures.

Under the deal, Rightlander.com will continue to offer its technology providing Ellmount access to a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, PPC Monitor, Compliance Live and Affiliate Mapping Tools.

The Automated Compliance Monitor helps detect non-compliant content across geo-locations including the United Kingdom, Spain, Italy, Sweden and the USA. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing Ellmount brands to remain compliant in different jurisdictions.

The innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords while the Affiliate Mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.

Using Rightlander allows Ellmount to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows the operator to protect its brand online in a constantly changing environment.

Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Rightlander.com does the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner.

We are thrilled to be working with Ellmount Gaming to help them improve their processes and better manage their affiliate partners.”

Miles Saacks, Head of Affiliates at Ellmount Gaming, said: “ Most affiliates and affiliate managers try to understand the basics of what is required in order to keep their websites and business practices compliant according to what the relevant regulators require but sometimes it is very hard because of how complicated they have made the laws. This is where Rightlander have become an industry leader by helping operators translate these difficult to understand regulations into a very easy and simple to use platform.

“Everyone in our industry should want to make sure that players are kept safe and that we are doing everything we can to ensure that the messages we are showing them are not misleading or rule breaking and Rightlander gives us the tools necessary to investigate these issues and rectify them before they cause any harm”.

For more information, please contact:

Aparajitaa Rao-Counter,
PR & Communications
aparajitaa.rao-counter@rightlander.com

Rightlander Ltd.
Admirals Offices Main Gate Road,
The Historic Dockyard,
Chatham, Kent, United Kingdom, ME4 4TZ

About Rightlander Ltd:
Rightlander.com is a state-of-the-art affiliate compliance platform that allows affiliates and operators to identify potentially non-compliant content in regulated jurisdictions. It does this by scanning affiliate content from within the target jurisdiction, looking for events or conditions defined by operator clients and regulators, and sending alerts when it finds content that meets those conditions.

Launched in January 2018, the Rightlander.com product has expanded rapidly into multiple territories around the world and is used by many high-profile merchants, operators and affiliate networks to help them keep on top of their affiliate compliance responsibilities.
www.rightlander.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Ellmount Gaming partners with Rightlander.com here

News-ID: 2093190 • Views: 219

More Releases from Rightlander Ltd

Rightlander.com targets Bulgarian and Portuguese iGaming markets
London: 08, June 2020– Leading affiliate compliance provider, Rightlander.com, has launched its suite of products and services in Bulgaria and Portugal. Operators targeting players in these two countries can bolster their compliance efforts with access to the complete range of Rightlander.com products including the Affiliate Landing Page Tracker, PPC Brand Bidding Tool, Proactive Affiliate Finder, Compliance Live and Fast Start. Rightlander.com’s Affiliate Compliance Tracker scans any website and builds a list
Rightlander.Com to Support Spanish iGaming Operators With New Compliance Tool
London: 06 April 2020 - Rightlander.com has introduced a 'Fast Track' bonus tracking report for Spain in response to the Spanish Government's decree to prohibit any online gambling advertising. The Spanish Government have approved urgent measures to limit the advertising of games of chance and online gambling on all marketing channels during the "State of Alarm" caused by COVID-19. The Royal Decree-Law (RDL) 11/2020 came into force from midnight