Compliance Experts Rightlander Launch Smart WorkbenchLondon: 10 October 2022: Rightlander, the advertising and affiliate compliance specialist, has launched its innovative 'Smart Workbench', an AI-lead product designed to significantly reduce the marketing compliance workload. The new technology ties content and sentiment to brand placement, increasing contextual relevance, reducing the need for analysis by around 80% while also introducing a faster work flow. The combined effect makes the task of affiliate compliance up to 90% less time intensive than any other comparable tool on the market.
Rightlander scans millions of pages every month across global jurisdictions identifying sources of traffic and then monitoring them for potential compliance issues. The introduction of the Smart Workbench allows it to learn from every action taken by the operator which in turn, decreases the time taken to solve compliance issues.
The software can detect logos, links, brand references, bonuses and inducements and misleading or deceptive marketing messages and draw conclusions if something is relevant to a client's brand, filtering out the unnecessary data. Furthermore the Smart Workbench can prioritise compliance issues based on the importance of an item, where it occurs on an affiliate site, and how it is presented contextually.
The new reporting system also provides context for each item which allows the operator to make a decision without having to leave the Smart Workbench.
In cases where the result needs to be analysed on the affiliate site, the Smart Workbench highlights items on the page to quickly direct compliance officers to the item in question.
The new workflow system also allows the client to flag issues for an affiliate's attention or mark results as "non-issues. The Smart Workbench learns from these actions and is able to make decisions on similar items in the future. All data can be filtered by individual brands and affiliate sites and downloaded, when needed.
Ian Sims, founder of Rightlander.com said, "This is a game-changer for our clients. Rightlander's unique ability to scan millions of pages is a key reason for our success but working at scale means we uncover many more potential issues than our competitors which of course, need to be dealt with."
"Our focus in 2022 has been to find a solution to dramatically reduce the data that compliance teams have to deal without resorting to lower scan volumes and I'm blown away by what our dev team have come up with here."
"Rightlander's Smart Workbench not only weeds out around 80% of the false positives, it also learns from each action taken so that the time it takes to resolve compliance issues reduces very quickly over a short time."
Another major benefit of the Smart Workbench is its ability to help smaller compliance teams by translating issues in foreign languages into the chosen language of the compliance officer.
Ian Sims said: "Languages can be a major headache for teams. This enhancement to the system addresses the headache and helps to reduce the compliance budget overhead at the same time."
Responding to client requests for audit data, Rightlander has introduced Audit Trails that records every action taken on the Smart Workbench. If a regulator wants more details about actions taken by an operator over a period of time, this will now be available to download with up to 24 months of data being made available.
Initially available in the UK, the Smart Workbench will be rolled out across global territories in Q4 2022. For more information, contact Jonathan Elkin firstname.lastname@example.org
Admirals Offices Main Gate Road,
The Historic Dockyard,
Chatham, Kent, United Kingdom, ME4 4TZ
Rightlander is a state-of-the-art advertising and affiliate compliance platform that allows affiliates and operators to identify potentially non-compliant content across different territories. It does this by scanning affiliate content from within the target market, looking for events or conditions defined by operator clients and regulators, and sending alerts when it finds content that meets those conditions.
Launched in January 2018, the Rightlander.com product has expanded rapidly into multiple territories around the world and is used by many high-profile merchants, operators and affiliate networks to help them keep on top of their affiliate compliance responsibilities.
For more information, please contact:
PR & Communications
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Compliance Experts Rightlander Launch Smart Workbench here
News-ID: 2761974 • Views: 1291
More Releases from Rightlander Ltd
Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer
London: 31st May 2023 - Rightlander, the advertising and affiliate compliance monitoring specialist, is pleased to announce the appointment of Sarafina Wolde Gabriel as Chief Strategy Officer (CSO). In her new role, Wolde Gabriel will work closely with the company's founder, Ian Sims, and the broader management team to craft and implement business strategies intended to accelerate the company's growth on a global scale. "Sarafina brings a wealth of experience and a
Rightlander partners with Awin to accelerate growth into new markets
London: 27th June 2022- Affiliate and advertising compliance experts, Rightlander.com have announced an overall product enhancement to support their growth into new markets including Affiliate Networks and Platforms, Digital Agencies, Forex, Telecommunications and Utilities. The move follows Rightlander's experience and success in the iGaming vertical, where a number of parallels can be drawn between customer challenges, marketing regulations and partner guidelines. These include the need for honest marketing as
Rightlander.com To Offer Marketing Compliance Solution to Online Brokers
London: 07 March 2022 - Rightlander.com will offer its marketing compliance solution to online brokers across regulated markets including UK, Europe and Australia. The move follows CySEC's recent commitment to strengthen its supervisory capabilities which include the use of new technology to monitor and supervise the marketing and social media activities of regulated entities. According to CySEC's Chairman, Dr George Theocharides, a total of €31 million fines have been imposed
More Releases for Smart
Smart Cities Market is Expected to Witness CAGR of 17.3% by 2027 with Applicatio …
A smart city is an urban unit or area that uses various types of electronic Internet of Things (IoT) devices to collect data and then use the insights to manage resources, assets, and services effectively. Green building is a growing trend in the global smart cities market. Constructing eco-friendly infrastructure facilities can provide a sustainable environment in the cities. Moreover, governments are focused on constructing energy-efficient buildings, in order
Global Smart Cities Market by Component (Hardware, Software) by Application (Sma …
Global Smart Cities Market: Overview The global smart cities market is expected to reach a mark of over USD 3000 billion by 2024, at a CAGR over 21% during the forecast period. Significant growth in next-generation technologies such as artificial intelligence AI, personalized healthcare, sustainable energy generation and robotics are driving the smart cities’ future. Moreover, the increase in residential preference towards the adoption of advanced information and communication technologies ICT
Survey Report on Smart Kitchen Appliances Market 2018: Smart Refrigerator, Smart …
The report analyzes and presents an overview on "Global Smart Kitchen Appliances Market Professional Survey Report 2018" worldwide. This report studies Smart Kitchen Appliances in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, from 2013 to 2018, and forecast to 2025. The study objectives of this report are: To study and forecast the market size of Smart
IoT Device Management Market Analysis by Application - Smart Manufacturing, Smar …
IoT device management comprises of multiple operating systems and several varieties of communication methods and protocols targeted at conducting smooth functioning of smart devices. The service of IoT device management has become vital for the business sector in recent years due to the rising use of remote operation in a number of industries and the subsequent need to manage the operation of the devices. The global IoT device management market is
SMART SHIPS NEED SMART REGISTRIES
The shipping world needs to wake up and embrace the philosophy of smart shipping because it is already here and the downturn in the world economy is not going to last forever, according to Panos Kirnidis, CEO of the Palau International Ship Registry. “The maritime industry knows that smart ships and smart technology is the way forward and yet there seems to be reluctance on the part of some owners to
Smart Kitchen Appliances Market : Smart Refrigerators, Smart Dishwashers, Smart …
Albany, New York, July 20, 2017 : Recent research and the current scenario as well as future market potential of "Smart Kitchen Appliances Market (Products - Smart Refrigerators, Smart Dishwashers, Smart Ovens, Smart Cookware and Cooktops, Smart Scales and Thermometers and Others) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2022" globally. Smart kitchen appliances are premium appliances that are designed for comfortable and efficient operation as