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Afrocenchix Launches ‘Under The Wig’ Hair Care Set

07-13-2020 03:47 PM CET | Fashion, Lifestyle, Trends

Press release from: Afrocenchix

#UnderTheWig Because wig or not, your hair should get the best care!

#UnderTheWig Because wig or not, your hair should get the best care!

#UnderTheWig Because wig or not, your hair should get the best care!

– The Afrocenchix Under The Wig Set features five, full sized products with a guide and gift towards The Renatural’s Wig Fix™.

– Afrocenchix’s aim is to help wig-wearers put their health first, while looking after their hair.

– Customers can opt to subscribe to the Under The Wig Set, automatically receiving to their products at the frequency of their choice.

Wigs can be a great protective style for curly and afro hair if used correctly. However, hair care for wigs doesn't get enough discussion in the hair community leaving wig wearers unsure of how to best care for their hair under their wig. Many even resort to dangerous practices and leading to health risks that also include skin irritations, scalp issues, glue burns and alopecia.

“The idea for the Under The Wig Set came to us after we noticed that wigs were popular with lots of our friends and family to protect their hair, but as a group, they were often ignored by the wider hair community. We want to help serve these women by helping them put their health first, safely look after their hair and boosting their confidence whether they are rocking a wig or not.” explain Afrocenchix Founders Joycelyn Mate and Rachael Corson.

The Afrocenchix Under The Wig Set offers consumers and Afrocenchix subscribers safe, effective products to optimum health and wellbeing, and is designed to help lovers of wigs look after and protect their natural hair. The curated set makes looking after your natural hair simple and easy with essential hair products to make cleansing and moisturising a breeze, while also keeping your scalp happy.

To celebrate the Under The Wig Set launch, subscribers to the Under The Wig Set will also receive a gift towards The Renatural’s Wig Fix™ to encourage wig wearers to secure their wigs without health-damaging wig glues (gift is available for a limited amount of time only).

The Afrocenchix Under The Wig Set includes:

- Swish (250ml), our natural sulphate-free shampoo, combines Aloe Vera with fruity essential oils to cleanse and soften afro hair. This pH balanced, scientifically formulated cleanser removes all buildup.

- Swirl (250ml), our silicone-free conditioner, has been formulated to use with our award-winning shampoo.

- Sheen (250ml), our refreshing moisturising spray, delivers moisture to dry/frizzy strands and is the perfect product that combats breakage.

- Smooth (250ml), our natural moisturising cream, is great for preventing breakage and moisturising afro hair.

- Soothe (100ml), our lightweight scalp oil is specially formulated to maintain a healthy scalp, promote growth by stimulating blood flow to the scalp, soften hair at the roots and relieve itchiness without leaving build up.

- The Afrocenchix Under The Wig Guide, this useful guide teaches you how to look after your natural hair under your wig, features easy-to-follow instructions for how to use our products for the best results and is packed with expert tips and advice.


Unit 206 Parma House, Clarendon Road, London,
N22 6XF

Afrocenchix is an award winning natural hair care company founded by Joycelyn Mate and Rachael Corson. The company blends top quality ingredients to make high-performing, vegan products for afro and curly hair. The range is the first of its kind to be stocked in Whole Foods Market UK and Holland & Barrett (online and in the H&B Clean & Conscious Beauty Concept Store in the Bullring, Birmingham). We ship worldwide, selling to 19+ countries, and our products are also available in independent health stores across the UK.

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