Press release
SABA launches its latest fashion innovation “SABA Elements”
SABA Elements
Wednesday 18 January 2012, SABA launched a new dimension in simplicity, 'SABA Elements' today, nationwide across all channels (SABA freestanding stores, SABA David Jones and SABA on-line) providing its customers with the eight core building blocks for an inspired wardrobe.
SABA Elements include 8 key wardrobe items including the suit, the tee and the jean. As editor of trend, SABA offers its customer with an innovative and easy-to-follow fashion solution to create a flawless wardrobe and accomplished style for all occasions.
CEO, The Apparel Group, Daniel Bracken said “We are delighted to announce the launch of SABA Elements. The SABA core elements range was developed with our customers’ needs front of mind. This new collection will provide customers with the key essential outfits for a successful fashion wardrobe”
SABA has customised the eight key elements of dressing to cater for both male and female customers.
To celebrate the launch, this Australia first new initiative, SABA will offer Buy any 2 piece suit and receive up to $150 off your third item! This offer is available now in-store and on-line
www.saba.com.au/elementswomens
www.saba.com.au/elementsmens
The SABA 8 Elements of Dressing
1. The Suit
Impeccably cut, this timeless, tailored silhouette forms the ideal template for perfect everyday wear. Team 'the Suit' with the quintessential suit companion The Shirt.
2. The Shirt
Lightweight with clean lines, the finely tailored shirt is a modern-day staple.
3. The Tee
At the basis of every intelligent wardrobe is the effortlessly versatile 'tee' (Male and Female).
4. The Jean - No matter the fit, the jean embodies style, form and function (Male and Female).
5. The Blouse (women) or The Item Jacket (men) The Blouse - A soft femininity and an inspired mix of the unexpected to the female wardrobe. It's a smart play to pair with skirts.
The Item Jacket (men) - bridges the divide between the polished and the relaxed giving it all-occasion perfection.
6. The Pant (women) or The Chino (men) – The Pant, a tailored to perfection with distinguished lines creating the reference point for elegant, all-purpose wear.
The classic 'chino' is a ruggedly masculine yet comfortable pant, the chino's comfort and structure are without compromise giving men efficient style at a moment's notice.
7. The Knit - As the weather turns chillier, 'the Knit' becomes essential for both men and women. Worn over a shirt or tee, the knit is a functional beauty and collectible status.
8. The Coat – for men and women, a wardrobe can be complete without this key essential item. With clarity of vision, the coat is the essence of classic integrity, a blend of tradition and today that announces flawless style.
SABA has had a powerful influence on the Australian fashion scene since 1965. Starting in Melbourne's Flinders Lane as The Joseph SABA Shirt Shop, the company has remained at the forefront of Australian fashion ever since, and is now seen as a
chic, contemporary label for both women and men.
Company: SABA
Address: 830 Elizabeth Street Waterloo NSW 2017
Press Contact: Lynda Willoughby
Email: lynda.willoughby@apparelgroup.com.au
Phone: +612 8306 3898
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