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How does a customer know how “green” a textile manufacturer is?

06-08-2020 06:03 PM CET | Fashion, Lifestyle, Trends

Press release from: Cotonea - Gebr. Elmer & Zweifel GmbH & Co. KG

textile-labels with a high ecological standard

textile-labels with a high ecological standard

Our sales representatives are often asked at fairs how a customer can know how “green” a textile manufacturer is. In concrete terms, the question is whether a producer or supplier really does what it claims to do. Is a quality standard label such as Oeko-Tex (with relatively low standards) enough for the consumer or does he ask for a completely organic product with high standards such as IVN BEST or at least GOTS?

Without a question, labels and seals are important. That is why Greenpeace regularly publishes an updated shopping guide in which the eight most important labels are described and rated. The German Federal Government operates the internet portal www.siegelklarheit.de for consumer education. Sadly, the consumer still cannot be sure that all manufacturers have “clean hands”. In order to be able to assess companies and their trustworthiness and authenticity, it is helpful to take a look at the manufacturer's website, for example, because many companies no longer produce products themselves. The design is developed under a European brand, but production takes place in low-wage countries.

With trustworthy producers, the entire production chain should be traceable on the website: who grows the organic cotton and from which countries does it come? Where is the spinning mill, the weaving mill? Where is the fabric refined and finished? At Cotonea all of these steps - from the cultivation of the organic cotton to the finished textile - take place within our own operations or hand in hand with long-standing partners who are committed to the Cotonea way of working. The entire production chain is fair-for-life certified by Ecocert. The “product passport” on each finished Cotonea product contains all the names of the participating farms as well as what was made there.

Even though all manufacturing steps are in our own hands, it is important to check, measure and test the goods for relevant parameters at every stage of processing. These checks also help Cotonea, for example, to avoid errors.

A manufacturer who places the highest demands on his products expects top quality performance from his employees and suppliers. To ensure that they are prepared to provide these services, it goes without saying that they must be treated and paid fairly. This is how relationships that are based on trust, not on the lowest prices, are able to grow over many years.

Behind Cotonea’s quality and its products are people who are passionate about what they do.

Many manufacturers who are members of the International Association
of Natural Textile Industry fulfil these conditions.
https://naturtextil.de/mitglieder/hersteller/
www.cotonea.de
June 2020

Cotonea - Elmer & Zweifel GmbH & Co. KG
Auf dem Brühl 1-9
72658 Bempflingen
Press agency:
indivisio
Hannelore Ohle
Lenbachstr. 42
70192 Stuttgart
++49 170 2009751

Since 2003, the company has focused on organic cotton and the production of home and home textiles and outerwear. Under the Cotonea brand, bedding and bath linen, bedding and baby linen, as well as clothing made from their own organic cotton projects are manufactured and distributed, and "Cotonea inside" stands for the processing of organic-fair cotonea materials by well-known brand manufacturers.
Cotonea gets its organic cotton from its own projects. The entire production takes place – partly in own factories - according to IVN BEST standards exclusively in Europe and Turkey

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