Mobile Virtual Network Operator (MVNO) Market 2020 Worldwide Opportunities, Driving Forces, COVID-19 Impact Analysis, Future Potential 2023

When business model is taken into consideration, the MVNO market is categorized into reseller MVNO, full MVNO, and service MVNO. Out of these, the full MVNO category accounted for the major share of the market during the historical period and is expected to retain its position during the forecast period. The market for full MVNO is expanding rapidly because it offers features such as upselling of own service as value-added services, own sim cards, and complete customer ownership. Furthermore, non-telecom participants are projected to enter the market through full MVNO business model.

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On the basis of type, the MVNO market is divided into telecom, business, migrant, roaming, discount, media/entertainment, retail, and cellular M2M. The discount division held the largest share of the market during the historical period (2013-2017) and is further predicted to dominated the market during the forecast period. The roaming division is expected to advance at the fastest CAGR during the forecast period because several initiatives are being undertaken by MVNOs in various countries, including comprehensive roaming tariffs, to encourage people for traveling frequently, as it will increase the requirement for roaming offers.

A key driving factor of the MVNO market is the segment-targeted pricing strategies and innovative distribution. MVNOs cater to different customer requirements through optimum usage of existing telecom infrastructure of MNOs. The success of MVNOs then largely depends on unique value proposition and brand positioning for attracting target customers, such as specific ethnic groups including tourists and migrant workers. The growth of MVNO domain depends on the limitation of MNOs in distribution and marketing strategies in a geography.

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Another factor driving the growth of the MVNO market is the growth of triple play services in developing nations. Since triple play services are quite successful in North America, major software companies are developing applications for these services in developing countries as well. Mobile phones are increasingly becoming a multi-feature gadget beyond voice calls. Modern smartphones can deliver internet data in the form of video, text, and audio and provide global positioning system and location-based services. Due to all these factors, MVNOs' expansion of these services in Africa and Asia-Pacific is projected to drive the market.

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