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Neschen at the Grafische Vakbeurs 2012

12-14-2011 04:09 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Neschen AG

/ PR Agency: PRX
Logo Neschen AG

Logo Neschen AG

Neschen in Action - Alternating between city glamour and rural delights

Bückeburg, 13 December 2011 - Due to its great success at the Viscom 2011, Neschen AG is again presenting its concept of the variable trade fair stand. Employees of the Bückeburg coating specialists re-design the stand at the Grafische Vakbeurs 2012 in Hardenberg/Netherlands several times a day. Rural delights alternate with city glamour; cows and meadows give way to an urban skyline once again. Neschen's trade fair appearance at the Grafische Vakbeurs from 7 to 9 February is sure to be yet another highlight in the field of digital interior design.

The self-adhesive digital print film "solvoprint easy dot 100 PE" used at the show won the Viscom Award 2012 and has been nominated for the "Top Produkt Handel" prize sponsored by the Handelsjournal for the best retail products. What's more, the transparent version, "solvoprint easy dot 100 clear", is ideal for use on glass surfaces. Mirror-inverted printing allows inside-mounted window advertising. The self-adhesive film can also be used for stickers such as logos; after printing, the stickers are simply cut out of the film using a cutting plotter.

The "dot-shaped" adhesive coating enables solvoprint easy dot 100 to be applied quickly and easily, without using a squeegee. No special training or practical experience is needed to achieve bubble- and wrinkle-free results. The air channels between the dots allow the foil to be re-positioned if necessary on almost all surfaces. At the end of the event, solvoprint easy dot 100 can be removed simply and leaves no residues.

"All our visitors are amazed at how simple it is to use this "easy-to-apply" medium on exhibition walls", Carrie Kok, Accountmanager at Neschen Benelux, is pleased to report. "That's why it makes sense for us to repeat this live application demonstration at the Grafische Vakbeurs. solvoprint easy dot 100 offers advertising technicians outstanding options for exploiting empty spaces quickly and simply to get their marketing and advertising messages across. They can pass on such 'ideas for success' to their customers".

Without exception, all other materials used on the stand are high-quality digital print media and self-adhesive films from the Neschen Digital Interior Design range. Alongside tried-and-tested media, such as the "Erfurt wallpaper CA", another easy-to-handle self-adhesive product in particular is being used: the new "solvoprint event fleece CA adh", which is already coated with adhesive. In addition, the floor of the stand is covered with self-adhesive print media from the Floor Graphics Solutions range, which are scratch- and slip-resistant, thanks to the protective laminate "filmolux FGS". The adhesive formula permits almost residue-free removal of the floor advertising.

Neschen AG is present at the Grafische Vakbeurs 2012 from 7 to 9 February in Hardenberg/Netherlands.

Picture: Neschen AG trade fair stand
Caption: Neschen trade fair stand at the Grafische Vakbeurs in a state of permanent flux: Employees from the Bückeburg coating specialists show how easy it is to re-design your stand - even for untrained users. Visitors can lend a hand and see for themselves.

Picture: Carrie Kok
Caption: "All our visitors are amazed at how simple it is to use this "easy-to-apply" medium on exhibition walls", Carrie Kok, Accountmanager at Neschen Benelux, is pleased to report. "That's why it makes sense for us to repeat this live application demonstration at the Grafische Vakbeurs. solvoprint easy dot 100 offers advertising technicians outstanding options for exploiting empty spaces quickly and simply to get their marketing and advertising messages across. They can pass on such 'ideas for success' to their customers".

Picture: easy dot 100 printed film
Caption: The digitally printable solvoprint easy dot 100 PE film is reversibly adhesive. It can be removed from almost all surfaces without leaving any residues. The adhesive coating, which is applied point-wise in a dotted pattern creating air channels, means that even large advertising areas can be applied easily, without bubbles or creasing.

Picture: Adhesive dots
Caption: Easy to recognize: the dotted adhesive coating on solvoprint easy dot 100 PE. Event organizers appreciate this reversibly adhesive film. Because this inexpensive digitally printable medium can be rapidly and easily applied without a squeegee, even by inexperienced hands. Once the event is over, it can be removed without residues from almost all surfaces. The film is therefore an ideal partner, especially for short-term events such as marketing actions and fairs.

Picture: solvoprint event fleece CA adh
Caption: The PVC-free wall covering, solvoprint event fleece CA adh, is ideally suited to covering exhibition walls such as the so-called "pre-fitted" trade fair stands and other smooth, non absorbing surfaces. Users can digitally print the self-adhesive fleece with solvent-based, latex and UV-curable inks.

Picture: Digitally printed Erfurt fleece wallpapers
Caption: Digitally printed Erfurt fleece wallpapers for individual interior design. The award-winning wallpapers are environmentally friendly and free of PVC and plasticisers. Neschen AG used these to decorate its stand at the Grafische Vakbeurs.

Picture: Adhesive coverings on floors
Caption: Non-slip floor advertising with wear-protective coating. As part of their Floor Graphics Solutions (FGS), Neschen AG offers perfectly coordinated systems, consisting of a printed medium and surface protection. When no longer required, it can be easily removed leaving hardly any residues.

Sample copy requested if published

Neschen AG, Bückeburg - Graphics, Documents and Neschen Technical Coatings

Neschen AG develops, produces and markets innovative coated self-adhesive and digital print media worldwide, together with their processing machines and presentation systems. In addition, this internationally leading premium manufacturer uses its motto: "ideas for success" to help its partners to successfully market their products and services: in the graphics industry, library sector and in industrial applications.
The graphics product portfolio ranges from finishing, protection and mounting films to print media which can be used with modern digital printing technology for avant-garde architecture, decoration and advertising. The Bückeburg supplier is the first address for printing service providers, architects, designers, photographers, interior decorators and advertising agencies. The business unit Graphics also includes powerful laminating machines and high quality display systems.
The Documents sector comprises self-adhesive films and papers for the protection, repair and care of books. Libraries, archives and museums can also obtain the necessary working materials and processing equipment from Neschen. Numerous products in this series can also be used for picture framing: To fix, mount and protect pictures and photographs.
Based on more than 40 years experience with special coating methods, Neschen Technical Coatings can also offer industrial customers in all branches fully customized solutions. These range from surface finishes in the automotive industry to applications in the clinical-medical environment.
Around 450 employees at Neschen produced a global annual turnover of approx. 100 million Euros in 2010.

Press contact:

Neschen AG
Frank Seemann
Marketing / Communications
Windmühlenstr. 6
31675 Bückeburg, Germany
Telephone: +49 5722 207-253
Fax: +49 5722 207-77-253

Agentur für Public Relations GmbH
Ralf M. Haaßengier
Kalkhofstraße 5
70567 Stuttgart, Germany
Telephone +49 711 71899-03/04
Fax +49 711 71899-05

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