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Fit for Fair

12-03-2011 10:26 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Neschen AG

/ PR Agency: PRX
Logo Neschen AG

Logo Neschen AG

Trade fair displays stand out thanks to self-adhesive digital print films from Neschen

Bückeburg, 1 December 2011 - Create your own trade fair stand single-handedly, with little effort and at low cost: More and more companies are making use of this option and using digitally printable self-adhesive films in the process. A print medium which is ideally suited to use on so-called "pre-fitted" stand systems, is solvoprint easy dot 100 PE from Neschen.

Thanks to the "dot-shaped" adhesive coating, trade fair stand builders can apply solvoprint easy dot 100 quickly and easily, without using a squeegee. Even untrained users can achieve bubble- and wrinkle-free results. The air channels between the dots allow the foil to be re-positioned if necessary on almost all surfaces, making the job easier. It's just as simple to remove solvoprint easy dot 100 again after the event, leaving no residues.

Companies such as Color Alliance in Vlotho have already profited from this new type of decoration. "Color Alliance decided at very short notice to exhibit at a trade fair and consequently had a logistical problem: there were no stand builders available," Friedrich Drinkuth, Senior Product Manager at Neschen in Bückeburg, remembers. "Thanks to our self-adhesive digital print film, however, visitors saw not white walls, but a professionally designed stand with logos and CA-typical background images."

André Kapsa, Managing Director of Color Alliance in Vlotho, puts it like this, "The solution to our dilemma can be summed up in just 4 words: 'Self do, self have', to quote the old saying. Naturally, having the right material was an enormous help. And we got it from Neschen, in the form of solvoprint easy dot 100."

For printing professionals, inkjet printing is part and parcel of their daily business and therefore handled quickly. Packed in rolls, the web-shaped print media are also easy to transport to where they are needed. On site, the media are applied immediately to the pre-fitted trade fair stands. "We are delighted at how simple it was to apply the material properly," André Kapsa adds, in praise of the Neschen product. "Removing the film, when we dismantled the stand, was also child's play."

solvoprint easy dot 100 PE is printable with solvent-based, UV-curable and latex inks. PE-liner makes for perfectly flat positioning in the printer. Typically for Neschen products, both the glossy and matt films offer convincing print quality and brilliant colours. No additional protective film is required when used indoors.

Neschen AG won the "Viscom Best of 2011 Award" for the self-adhesive digital print film "solvoprint easy dot 100 PE". In awarding this prize, the jury acknowledged Neschen's innovative contribution in the category "Large format printing/LFP". Following awards in 2009 for the digitally printable "Erfurt wallpaper CA" and in 2010 for the Expolinc counter solution, which simultaneously serves as a high-quality transport box for portable display systems, this is the third Viscom accolade in succession.

Picture: CA trade fair stand, Viscom 2011
Caption: Color Alliance (CA) decorated its stand at the Viscom in Düsseldorf with digitally printable self-adhesive film from Neschen. The value-for-money print medium solvoprint easy dot 100 PE proved that it is ideally suited for use on "pre-fitted" trade fair stands.
http://www.pr-x.de/fileadmin/download/pictures/Neschen/ca_viscomstand1.jpg
http://www.pr-x.de/fileadmin/download/pictures/Neschen/CA_Viscom1.jpg

Picture: "Dot-shaped" adhesive
Caption: Clearly recognisable: the "dot-shaped" adhesive coating.
http://www.pr-x.de/uploadfiles/pictures//2701_124433_easy%20dot.jpg

Picture: Friedrich Drinkuth
Caption: "Color Alliance decided at very short notice to exhibit at a trade fair and consequently had a logistical problem: there were no stand builders available," Friedrich Drinkuth, Senior Product Manager at Neschen in Bückeburg, remembers. "Thanks to our self-adhesive digital print film, however, visitors saw not white walls, but a professionally designed stand with logos and CA-typical background images."
http://www.pr-x.de/uploadfiles/pictures//0203_125935_Friedrich%20Drinkuth.jpg

Picture: Photo André Kapsa
Caption: "The solution to our dilemma can be summed up in just 4 words: 'Self do, self have', to quote the old saying. Naturally, having the right material was an enormous help. And we got it from Neschen, in the form of solvoprint easy dot 100."
http://www.pr-x.de/uploadfiles/pictures//3105_154331_akapsa.JPG

Sample copy requested if published

Neschen AG, Bückeburg - Graphics, Documents and Neschen Techni-cal Coatings

Neschen AG develops, produces and markets innovative coated self-adhesive and digital print media worldwide, together with their processing machines and presentation systems. In addition, this internationally leading premium manufacturer uses its motto: "ideas for success" to help its partners to successfully market their products and services: in the graphics industry, library sector and in industrial applications.
The graphics product portfolio ranges from finishing, protection and mounting films to print media which can be used with modern digital printing technology for avant-garde architecture, decoration and advertising. The Bückeburg sup-plier is the first address for printing service providers, architects, designers, photographers, interior decorators and advertising agencies. The business unit Graphics also includes powerful laminating machines and high quality display systems.
The Documents sector comprises self-adhesive films and papers for the pro-tection, repair and care of books. Libraries, archives and museums can also obtain the necessary working materials and processing equipment from Ne-schen. Numerous products in this series can also be used for picture framing: To fix, mount and protect pictures and photographs.
Based on more than 40 years experience with special coating methods, Ne-schen Technical Coatings can also offer industrial customers in all branches fully customized solutions. These range from surface finishes in the automo-tive industry to applications in the clinical-medical environment.
Around 450 employees at Neschen produced a global annual turnover of approx. 100 million Euro in 2010. www.neschen.com

Press contact:

Neschen AG
Frank Seemann
Marketing /
Communications Manager
Windmühlenstr. 6
31675 Bückeburg
Telephone: +49 5722 207-253
Fax: +49 5722 207-77-253
F.Seemann@neschen.de
www.neschen.com

PRX
Agentur für Public Relations GmbH
Ralf M. Haaßengier
Kalkhofstraße 5
70567 Stuttgart
Telephone 0711/71899-03/04
Fax 0711/71899-05
ralf.haassengier@pr-x.de
www.pr-x.de

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