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Sofitel Manila Hotel Reaches 1000+ Followers Milestone on Twitter

11-17-2011 07:25 AM CET | IT, New Media & Software

Press release from: Blessy Townes

luxury hotel in Manila

luxury hotel in Manila

Sofitel Philippine Plaza, a unique five star luxury hotel in Manila, Philippines reaches its first 1000 follower milestone on Twitter.

In less than seven months on the popular micro-blogging site, the resort hotel has reached over a thousand followers organically with less than 150 following and surpassed achievements of other Manila hotels that have been using the platform for years.

Twitter is a very important online channel for the hotel’s marketing, public relations, customer support, advocacy communications and social networking efforts. Through this platform, Sofitel Manila has reached out and stepped closer to its market and customer base, engaging them into conversations, soliciting feedback to improve its world class products and services, replying to mentions and inquiries, accommodating booking and reservation requests, connecting with bloggers and online media, Search Engine Optimization, and the like, going beyond the use of Twitter as a social networking tool that makes the account stand out not only in the hospitality industry in the Philippines, but also among Sofitel hotels in the Asia Pacific region.

Social Commerce, relatively new in the social media marketing scene especially in the Philippines, is also proving to be one of the benefits driven by @SofitelManila’s Twitter account. The hotel has sold room nights and vouchers online and has also generated sales offline.

Sofitel Philippine Plaza’s primary goals in using the Twitter platform are to convert its followers into loyal customers and brand advocates, to create both synchronous and asynchronous conversations with them, to listen to what they say, think and feel about the brand, and to realize its vision of providing personalized service to its guests and partners that is enriched with the finest in hospitality and a great passion for excellence.

To follow Sofitel Manila on Twitter, please visit

To discover more about this unique luxury hotel in Manila, please visit

About the Author

Blessy Townes is E-Commerce Manager at Sofitel Philippine Plaza, a five star luxury hotel in Manila, Philippines. Miss Townes has 10 years experience in web content writing, SEO, and Online Marketing.

Sofitel, World Class Hotels & French Elegance

Sofitel is the only French luxury hotel brand with a presence on five continents with 130 addresses, in more than 50 countries. Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York or Beijing, or nestled away in a country landscape in Morocco, Egypt, Fiji Islands or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”.

About Sofitel Philippine Plaza Manila

Sofitel Philippine Plaza Manila Hotel is a unique 5 star luxury hotel in Manila with a resort setting close to Mall of Asia, Manila Ocean Park, Intramuros, US Embassy, PICC, and major tourist spots in the Philippines. Sofitel 5-star accommodation includes 609 rooms and suites boasting of balconies and spectacular views of world famous Manila Bay sunsets.

CCP Compex, Roxas Boulevard
Pasay City, 1300

(632) 551-5555

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