Press release
What are the key factors driving the global Social Media Management Market? Top Players in Social Media Management Market are IBM Corporation, Salesforce.com, Inc., Oracle Corporation, Cognizant, Adobe Inc., Hootsuite, Sprout Social, Google Inc., Sysomos,
The social media management market is anticipated to witness robust growth in the coming years says Fortune Business Insights in their new report. The report is titled,"Social Media Management Market Size, Share and Global Trend by Component (Solution, Services), By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection), By Industry Vertical (Telecom and IT, Media and Entertainment, Manufacturing, Travel and Hospitality), By Deployment (Cloud-based, On-premise), and Geography Forecast till 2026".Request a Sample Copy of the Global Market Research Report https://www.fortunebusinessinsights.com/enquiry/request-sample-pdf/social-media-management-market-100638
Top Players Overview:
IBM Corporation
com Inc.
Oracle Corporation
Cognizant
Adobe Inc.
Hootsuite
Sprout Social
Google Inc.
Sysomos
Sprinklr
Digimind
Clarabridge
Spreadfast
io
Zoho
Lithium Technologies
Request for Customization https://www.fortunebusinessinsights.com/enquiry/customization/social-media-management-market-100638
Popularity of Sprout Social App to Encourage Market Players to Come Up with Innovative Products
Various companies are adopting innovative strategies to stay ahead in the competition. They are investing in research and development to offer a better medium of social connection. For instance, a social medical management app namely, Sprout Social is developed in order to provide excellent customer service through social media and also provide indirect engagement opportunities. Such inventions are likely to bode well for the global social media management market.
Segmentation
1. By Component
Solution
Services
2. By Application
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management and Fraud Detection
3. By Industry Vertical
Banking, Financial Services, and Insurance
Retail and E-commerce
Government and Public Sector
Healthcare and Life Sciences
Telecom and IT
Media and Entertainment
Manufacturing
Travel and Hospitality
Others
4. By Deployment
Cloud-based
On-premise
5. By Geography
North America (USA and Canada)
Europe (UK, Germany, France, Scandinavia and Rest of Europe)
Asia Pacific (Japan, China, India, Southeast Asia and Rest of Asia Pacific)
Latin America (Brazil, Mexico and Rest of Latin America)
Middle East & Africa (South Africa, GCC and Rest of the Middle East & Africa)
Have any Query? Speak to Analyst https://www.fortunebusinessinsights.com/enquiry/speak-to-analyst/social-media-management-market-100638
North America to Emerge Dominant with Largest Number of Social Media Users
North America exhibits the highest rate of adoption of social media management platform. This, coupled with the fact that North America has the largest number of social media platform users, is helping the market in the region stay dominant through the forecast period. With the tremendous growth of the digital world, about 4 billion people worldwide are estimated to become regular internet users. With the implementation of smartphone, the population of internet users is increasing by the day and the percentage of people buying smartphones is anticipated to increase by 30 to 35% towards the end of the year 2020. At present, YouTube and Facebook are the two most active social media platforms at a global level. These platforms are likely to boast 1 billion and 1.5 billion users, respectively in the near future. The market in Asia Pacific is also anticipated to grow exponentially on account of the cut-down prices of smartphones and increasing internet connectivity which allows people from to get access to internet and entertainment on their mobile phones. The percentage of internet usage by people is anticipated to increase by 40 % during the forecast period. Thus, the global social media management market in Asia Pacific is anticipated to register a comparatively higher rate of growth in the coming years.
Key Market Driver -
Focus on enhancing customer experience, branding and spreading awareness
Emergence of more direct and indirect interactions between customer, consumer and stakeholder
Need to increase ROI on social media strategy
Increasing daily active users on social media and high adoption of social media application platforms
Key Market Restraint -
Government regulations and customer data breach issues restricts its growth
Key Industry Developments
March 2019: Hootsuite along with Adobe Experience Platform announced its plan to unite social data with omni-channel Campaigns. This combination will carry insights from social action to Adobe's Real-Time Customer Profile, empowering Adobe clients to convey omni-channel for promoting activities that is expected to educate their clients' online behaviour
May 2019: Insights utilizes Sprinklr's AI abilities called Sprinklr Intuition AI in order to naturally classify client remarks across over online life, audit locales (counting Amazon, Walmart, and Best Buy), and possessed information. For instance, surveys, focus groups and emails on product feedback related to design, packaging, performance or features.
For more information in the analysis of this report https://www.fortunebusinessinsights.com/industry-reports/social-media-management-market-100638
Adoption of Social Media Platforms in Multiple Industries to Boost Growth
Social media management software is gaining recognition not just for entertainment and communication purposes but among businesses as well. Various industries such as healthcare, telecom and IT, e-commerce, government and public sector, media and entertainment, BFSI, travel and hospitality, manufacturing, and others are investing in social media management as they focus on adopting newer technologies. This is a major factor boosting the global social media management market growth. The travel and tourism sector also relies on social media management for creating brand awareness, mobile ticketing, community safety applications, hospitality brand awareness, hotel searching and booking, real-time community networking, and other purposes. T
On the flipside, the market may get hampered by issues such as lack of common laws and standards to maintain social medial management for business, and compulsory compliance to certain stringent regulations. In addition to this, the lack of a single solution for managing diverse data sets incarcerated from social media platforms may also cause hindrance to the growth of the global market in the long run
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Fortune Business Insights(TM) offers expert corporate analysis and accurate data, helping organizations of all sizes make timely decisions. We tailor innovative solutions for our clients, assisting them address challenges distinct to their businesses. Our goal is to empower our clients with holistic market intelligence, giving a granular overview of the market they are operating in.
Our reports contain a unique mix of tangible insights and qualitative analysis to help companies achieve sustainable growth. Our team of experienced analysts and consultants use industry-leading research tools and techniques to compile comprehensive market studies, interspersed with relevant data.
At Fortune Business Insights(TM) we aim at highlighting the most lucrative growth opportunities for our clients. We therefore offer recommendations, making it easier for them to navigate through technological and market-related changes. Our consulting services are designed to help organizations identify hidden opportunities and understand prevailing competitive challenges.
Contact Us:
Fortune Business Insights(TM) Pvt. Ltd.
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Survey No. 36, Baner,
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Pune - 411045, Maharashtra, India.
Phone:
US: +1 424 253 0390
UK: +44 2071 939123
APAC: +91 744 740 1245
Email: sales@fortunebusinessinsights.com
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