How is Multi-Channel Customer Experience Management Driving Web Content Management Market?

These days the organizations are making use of several channels, such as email, web, and social media, for engaging their prospective customers; this is called multi-channel customer experience management. Digitalization is a significant factor for the business environment as it helps provide seamless customer experience to the enterprises. The multi-channel content management services and tools help manage the marketing materials centrally and control their usage. Content including images, texts, product specifications, meta-data, videos, and translations are managed centrally and can be distributed to selected channels after further approval. Web content management (WCM) aids in providing this multi-channel customer experience by offering marketing content in appropriate formats, at the right time, and through the right channels.
WCM is basically a software system, which comprises a set of tools that helps the enterprises in updating, controlling, and reassembling different type of digital content on the webpages.

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As per a research conducted by P&S Intelligence, in 2017, the global web content management market generated a revenue of $4,784.1 million and is projected to reach $11,035.4 million in 2023, witnessing a 15.2% CAGR during the forecast period (2018-2023). WCM is offered through services and solutions, between which, the larger demand during 2013-2017 was created for solutions. The faster growth in demand is projected to be created for WCM services in the coming years.

The various WCM solutions are web experience management, digital asset management, content analytics, digital marketing content management, mobile & social media content management, and web creation & editing tools. Out of these, the largest demand was created for digital marketing content management solutions during 2013-2017 and the situation is going to be the same during the forecast period as well. In the near future, the fastest growth in demand is expected to be witnessed by mobile & social media content management solutions. Consulting, implementation, and training & support are the different WCM services. Among these, the largest demand is expected to be created for the implementation category during the forecast period.

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Global Web Content Management Market Segmentation
Market Segmentation by Type
o Solution
o Digital marketing content management
o Web experience management
o Mobile & social media content management
o Digital asset management (DAM)
o Web creation & editing tools
o Content analytics
o Service
o Training & Support
o Implementation
o Consulting
Market Segmentation by Deployment Type
o Cloud
o On-Premises
Market Segmentation by Organization Size
o Large Enterprises
o Small & Medium Enterprises (SMEs)
Market Segmentation by Industry
o Media & Entertainment
o Retail & Consumer Goods
o Education
o Healthcare
o Travel & Hospitality
o Banking, Financial Services & Insurance (BFSI)
o Government
o Telecom & IT
o Others (Manufacturing, Automotive, Aerospace and Defense)
Market Segmentation by Geography
o North America WCM Market
o By type
o By deployment type
o By organization size
o By industry
o By country - U.S. and Canada
o Europe WCM market
o By type
o By deployment type
o By organization size
o By industry
o By country - U.K., Germany, France, Italy, Russia, Spain, and Rest of Europe
o Asia-Pacific (APAC) WCM market
o By type
o By deployment type
o By organization size
o By industry
o By country - China, India, Japan, South Korea, Australia, and Rest of APAC
o Latin America (LATAM) WCM market
o By type
o By deployment type
o By organization size
o By industry
o By country - Brazil, Mexico, and Rest of LATAM
o Middle East & Africa (MEA) WCM market
o By type
o By deployment type
o By organization size
o By industry
o By country - Saudi Arabia, U.A.E, South Africa, and Rest of MEA

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P&S Intelligence is a provider of market research and consulting services catering to the market information needs of burgeoning industries across the world. Providing the plinth of market intelligence, P&S as an enterprising research and consulting company, believes in providing thorough landscape analyses on the ever-changing market scenario, to empower companies to make informed decisions and base their business strategies with astuteness.

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