openPR Logo
Press release

2007's Gumball 3000 sees Jamiriquai's Jay Kay as adidas driver

04-30-2007 12:28 PM CET | Fashion, Lifestyle, Trends

Press release from: adidas

/ PR Agency: Elemental Communications

28 April 2007, London, UK ---- adidas Originals ( are proud to announce their team drivers for the ultimate lifestyle rally Gumball 3000.

US hip hop artist Xzibit has recently been more used to picking up barely road worthy wrecks in need of serious repair as the star of hit MTV show Pimp My Ride. For the Gumball 3000 he will get behind the wheel of an altogether different type of car - the Lamborghini Gallardo.

X’s adidas team mate for the event is a well known for his love of fast supercars and all things three stripe. Jamiroquai superstar Jay Kay takes charge of a Maserati Quattroporte for the 8 day 3000 mile round trip.

The 2007 rally will see 120 cars depart from the starting line in London on the 29th April and before they return to take the chequered flag on Pall Mall on the 5th May the rally will have left 17 countries across Europe in its wake. The route takes in major cities, crosses old cold war borders and even ventures into Asia, stopping only to have a good time.

To celebrate their partnership with Gumball 3000, adidas have produced a footwear and apparel collection, exclusively available in Foot Locker stores.

The footwear collection comprises of six shoes including the premium Factory Range produced with luxurious leather uppers and featuring a signature repeat print combining the adidas originals Trefoil and the Gumball logo.

Accompanying apparel includes tracksuit tops inspired by retro rally overalls, Gumball 3000 print t-shirts, polo shirts and caps. A key chain wallet completes the collection.

To learn more, visit Join the Rally for more information (


----Notes to editors----

Click on Media Alerts to register ( to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats.


For all adidas press enquiries, please visit the adidas press centre (

To contact adidas, complete their Contact Us form.

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 7930 375 663

Rachel Hawkes Account Director
Mobile: +44 (0) 776 665 1244


Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293


Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release 2007's Gumball 3000 sees Jamiriquai's Jay Kay as adidas driver here

News-ID: 19680 • Views: 3722

More Releases from adidas

La prima scarpa intelligente al mondo è oggi ancora più intelligente
La prima scarpa intelligente al mondo è oggi ancora più intelligente
Herzogenaurach, Germania — adidas_1, la prima scarpa intelligente al mondo, è diventata ancora più intelligente. A partire dal 25 novembre, sarà disponibile in una versione aggiornata che prenderà il nome di adidas_1, Intelligence Level 1.1 La rivoluzionaria tecnologia di adidas_1 seleziona in tempo reale il giusto livello di ammortizzazione in funzione del peso, della superficie e dell’andatura. La superiorità di Intelligence Level 1.1 rende questa scarpa ancora migliore, più potente
La primera zapatilla inteligente del mundo se ha vuelto más lista
La primera zapatilla inteligente del mundo se ha vuelto más lista
Herzogenaurach (Alemania) - adidas_1, la primera zapatilla inteligente del mundo, es ahora más lista. A partir del 25 de noviembre se pondrá a la venta una versión actualizada denominada adidas_1, nivel de inteligencia 1.1 La tecnología revolucionaria de la adidas_1 le permitía adaptarse al instante para encontrar el nivel adecuado de amortiguación, con independencia del peso del corredor, la superficie o el ritmo. Ahora, con el nivel de inteligencia 1.1

More Releases for Gumball

 Sugar Free Gumball Market Report: Industry Trends, Size, Revenue, Application …
"Sugar-free gumballs are a soft substance designed to be chewed without swallowing that not only taste nice but also provide consumers with a more pleasant long-lasting crunchiness and sweetness as well as nutritional benefits. Sugar-free gumballs have attracted a large consumer base in recent years due to consumers' preference for vitamin sources and additional attributes. They are specially formulated to ensure consumer adherence, are custom made, and have enhanced stability
Self Service Technology Market Expected to Grow at a CAGR of 10.7% During the Fo …
Global Self Service Technology market is anticipated to reach the market valuation of US$ 56.8 billion by 2026 expanding at a reasonable CAGR of 10.7% in the course of the forecasted period (2020-2026) from US$ 26.6 billion in2019. The advancement in Information and Communication Technology (ICT) has remarkably transformed the facets of interaction that takes place between the service providers and customers, resulting in improved service standards. Service providers have
Vivid Racing Announces Vorsteiner’s Upcoming Lamborghini Aero Program
Vorsteiner, the trend setter of carbon fiber aero accessories and wheels, will soon be releasing their aero program for the Lamborghini Gallardo platform. In addition to its 1-piece and 3-piece lightweight wheels, Vorsteiner will include a collection of carbon fiber aerodynamic accessories. Vivid Racing has used Vorsteiner in many of its own Project Cars over the past six years. Vorsteiner, which is made in the USA, has
Car Art Another Customization at Vivid Racing
Car art is as expressive as the wheels or the wing that an individual chooses for a special customized look. The same parts seen on another ride may be selected, but an artist’s design is unique and, for the most part, cannot be duplicated. Vivid Racing’s own Sean McGill has dressed up several pieces at their location, and his artistic results may be seen on VR’s website.
Vivid Racing Sponsors Arizona Rampage Dodgeball Team
Vivid Racing announced March 1st that they have become sponsors of the Arizona Rampage Dodgeball Team. This team was crowned Open Division Dodgeball World Champions at the NDL’s Dodgeball World Championship in Las Vegas, Nevada on Saturday, August 14, 2010. Rampage clinched the title with a 2-0 win over Los Angeles, securing Arizona’s first Open Division Gold Medal. Rampage currently consists of two unique divisions: the Arizona Rampage Team
Vivid Racing’s Latest Project Car is the Porsche 997.2 Turbo
The need to revamp an iconic Porsche started in 2005 for Vivid Racing. They picked up the 996 Carrera and supercharged it to the point of landing a spread in Total 911 magazine and cruising the country in Gumball 3000. Then VR took the 996 Turbo to the TX2K8 competition in Houston, Texas in 2008, watching it reach speeds of up to 150 mph. Next came the