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Social Media Analytics Market Growth Set to Surge Significantly during 2020 - 2025 | IBM, GoodData, Oracle, Adobe Systems, SAS Institute
Social Media Analytics Market
The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
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Companies Profiled in this report includes: IBM, GoodData, Oracle, Adobe Systems, SAS Institute, Salesforce, Brandwatch, Clarabridge, Talkwalker, Netbase Solutions, Cision US, Crimson Hexagon, Digimind, Sysomos, Unmetric, Simply Measured
This study considers the Social Media Analytics value generated from the sales of the following segments:
Segmentation by type: breakdown data from 2015 to 2020 in Section 2.3; and forecast to 2025 in section 10.7.
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Other
Segmentation by application: breakdown data from 2015 to 2020, in Section 2.4; and forecast to 2025 in section 10.8.
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
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Research objectives
To study and analyze the global Social Media Analytics market size by key regions/countries, type and application, history data from 2015 to 2019, and forecast to 2025.
To understand the structure of Social Media Analytics market by identifying its various subsegments.
Focuses on the key global Social Media Analytics players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Social Media Analytics with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Social Media Analytics submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Content:
1 Scope of the Report
2 Executive Summary
3 Global Social Media Analytics by Players
4 Social Media Analytics by Regions
5 Americas
6 APAC
7 Europe
8 Middle East & Africa
9 Market Drivers, Challenges and Trends
10 Global Social Media Analytics Market Forecast
11 Key Players Analysis
11.1 IBM
11.1.1 Company Details
11.1.2 Social Media Analytics Product Offered
11.1.3 IBM Social Media Analytics Revenue, Gross Margin and Market Share (2018-2020)
11.1.4 Main Business Overview
11.1.5 IBM News
11.2 GoodData
11.2.1 Company Details
11.2.2 Social Media Analytics Product Offered
11.2.3 GoodData Social Media Analytics Revenue, Gross Margin and Market Share (2018-2020)
11.2.4 Main Business Overview
11.2.5 GoodData News
11.3 Oracle
11.3.1 Company Details
11.3.2 Social Media Analytics Product Offered
11.3.3 Oracle Social Media Analytics Revenue, Gross Margin and Market Share (2018-2020)
11.3.4 Main Business Overview
11.3.5 Oracle News
11.4 Adobe Systems
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