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10-17-2011 07:04 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: Tilaknagar Industries Ltd.

/ PR Agency: Spin Communique
Mumbai, 13th October, 2011: 500 teams and still counting, Mumbai’s local Gully teams rush their registrations to compete in the forthcoming “BLACPOWER Batting Challenge” -ideated by Tilaknagar Industries Ltd. (TI).

The much-awaited BLACPOWER Batting Challenge kick starts on Friday, 14th October where various teams from the different gullies of Mumbai like Lalbaug Commandos, Chakala Champions and Azad Nagar Heroes shall show their batting prowess on the field. The Challenge aims to bring out batting talent from the streets of Mumbai and give them their moments of glory.

Talking about the initiative, Mr. Amit Dahanukar, Chairman & Managing Director of Tilaknagar Industries Ltd. says, “Cricket is not just a sport, but a passion for every Indian. Recognizing this, we have come up with the unique concept of the BLACPOWER Batting Challenge to bring out and encourage the batting champions from the nooks and corners of the streets of the city. Such initiatives not just help to promote the hidden talent of the country but also play a vital role in building a brand connect with the consumer. ”

The BLACPOWER Batting Challenge is being organised in six zones - Worli, Sion-Dharavi, Lalbaug-Parel-Dadar, Mazgaon-Sewri-Wadala, Ghatkopar-Mulund and Andheri-Goregaon and the winners of each zone shall battle it out with each other at the Grand Finale on Sunday, 23rd October at Jamboli Ground, Worli. The Batting Challenge will be played in a unique format popular with the city’s youth and cash prizes of over Rs.3 lakh to be won during the Challenge.

Entries are pouring in every day, and are expected to cross 800 by the time BLACPOWER Batting Challenge begins. The finale promises to be a grand show with dance, music, fireworks and fun-filled entertainment.

For further details, please contact:

Harshala Nayak
Media Manager
Spin Communiqué
Tel: 09619700161

About Tilaknagar Industries Ltd: Tilaknagar Industries Ltd. (TI), a Maharashtra-based public-listed company headquartered in Mumbai operates in the alcoholic beverage industry and has a turnover of over 1300 crores. It owns two of the fastest-growing Millionaire brands Mansion House Brandy and Madira Rum. TI aims to capture a considerable pie of the robust whisky industry and the aggressive plans for BLACPOWER Grain Whisky envisage this larger vision of the company. The Company's product portfolio includes whisky, brandy, gin, rum and vodka. It currently has more than 40 brands across a diverse range of price and product segments and an ever growing, loyal customer base.

Spin Communique
2, Ganesh Chhaya, D. N. Mhatre Rd., Borivali (W).

Harshala Nayak

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