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FutureBridge: Humanization underpins six technology trends to unleash "Mobility 2030"

02-19-2020 09:00 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: FutureBridge



FutureBridge: Humanization underpins six technology trends to unleash "Mobility 2030"

The 2020s will see humanized virtual assistants catering to passenger "well-being" while technology catalysts such as solid-state batteries, solid-state lidars and data-centric will fuel new mobility business models, says FutureBridge.

UTRECHT, The Netherlands -- February 18, 2020 -- The 2020s will see transformative technologies overcome existing techno-commercial roadblocks to unleash "Mobility 2030", the next era in Connected, Automated, Shared and Electrified mobility, according to FutureBridge.

"The 2020s will see empathetic HMI in next-generation cockpits catering to passenger needs, enhancing safety, and unlocking well-being as a key USP", said Georgios Stathousis, FutureBridge's Mobility Insider Product Manager. "This concept of Occupant Well-being will incorporate elements of predictive personalization for safety, such as active health monitoring and seat-integrated safety systems, and conveniences, such as virtual companions, individual passenger audio zone, and lighting as external HMI."

FutureBridge's Mobility Insider analysis highlights six technology domains that will transform passenger transportation to unveil "Mobility 2030". This bi-annual analysis combines techno-commercial data across 21 cutting-edge frontiers in mobility with the benchmarking of the products and innovation strategies of leading global automotive ecosystem participants.

Emotion recognition is a critical unlock for Passenger Monitoring Systems (PMS) to improve their performance on driver distraction and driver drowsiness and progress from warnings to prevention. Our latest benchmarking of the PMS roadmap of major Tier-1s and start-ups such as Affectiva and EyeSight reveals that 33% of them already capture driver emotions. As technology developers integrate emotion AI with voice assistants, lighting, and personalized audio, cars will become humanized assistants.

Occupant Well-being is becoming the key attribute of Smart Cabins. FutureBridge's tracker of leading disruptors in automotive cockpits highlights companies such as Faurecia, whose Active Wellness 2.0 will offer real-time monitoring and comfort to the driver; and Smart Eye, which provides eye-tracking to both European and Chinese OEMs.

With the impending type approval for Level 3 systems, "eyes of the road" could give drivers time back during automated driving modes - about 50 minutes per day according to Audi, hence a 25th hour. Next-generation radars, lidars, and cameras will shrink the timelines for the commercialization of fully-automated driving in passenger cars. System-on-chip technology for miniaturization of lidars, metamaterials, single-chip imaging radars, VCSEL and Fiber lasers hold strong potential for mainstream adoption.

These two competing technologies will proliferate in sync with next-generation electric cars. Solid-state batteries inching their way closer to commercialization on the back of rigorous research and investments, and Supercapacitors rapidly improving their specific power.

Blockchain will catalyze Individual mobility business models that monetize Connected Car data by enabling decentralized authentication for mobility services and powering crypto-currency rewards for data-sharing initiatives and connected electrified infrastructure. We see winning business models leveraging high data quality for value-add services, collaborative business models for data-sharing initiatives and focus on UX.

Converging exponential technologies in materials, manufacturing, and energy enable eVTOL, which powers flying taxis and private drones. Collaborative business models hold the key to unlock safer low-altitude Air Traffic Management and proliferation of sky-ports; while aviation players strategically position themselves to capture a slice of the new market with new partnerships. Finally, patent innovation for fixed-wing aircraft and eVTOL outlines the technology blueprint towards Vertical Mobility.

FutureBridge will host a webinar to share the analysis of Six technology trends to unleash "Mobility 2030" on 5th March 2020. Register for the webinar here.


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About FutureBridge
FutureBridge tracks & advises enterprises on the future of industries from a 1-to-25-year perspective. With its data & analytics platform, deep techno-commercial knowledge, and network of start-ups, technology partners, and corporate leaders, FutureBridge identifies new opportunities, markets, and business models, and facilitates best-fit solutions and partnerships for its clients. FutureBridge has over 500 in-house experts in Europe, North America, and Asia.

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