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08-26-2011 09:14 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Neschen AG

/ PR Agency: PRX
Logo Neschen AG

Logo Neschen AG

Several new designs a day: Neschen brings its exhibition stand to life

Neschen AG at the Viscom 2011: Hall 8a, Stand G61

Bückeburg, 25 August 2011 - Neschen AG's promotional activities at the Viscom trade fair from 13 to 15 October in Düsseldorf will be of a very special nature. This is because the staff will be redesigning the stand of the Bückeburg coating specialists on their own initiative every day in accordance with the motto: city glamour versus rural delights. During the redesign process, the original motive for rural delights with cows in a meadow gives way to a city skyline moving from right to left, and this will take place several times a day.

The materials used are solely the company's own high-quality digital print media and self-adhesive films from the Neschen range "Digital Interior Design". Visitors to the stand can try applying the films themselves to see how easy the application is. This helps them to understand how straightforward it is to design the stand. They can then pass on this knowledge to their customers in the form of "ideas for success".

In addition to tried and tested media such as "Erfurt wallpaper CA", two easy-to-handle, self-adhesive products will be used in particular: the digital print film "solvoprint easy dot 100 PE" and the brand new "solvoprint event fleece CA adh" which is already coated with adhesive. These materials will be used to redesign the walls of the Neschen exhibition stand every day. The floor of the stand will be decorated with self-adhesive print media from the Floor Graphics Solutions range, which are both non-slip and also protected from wear with the protective lamination "filmolux FGS". The adhesive formula allows almost residue-free removal of the floor advertising.

"Our promotional activity at the stand aims to show how easy it is for anyone to apply our "easy-to-apply" media," explained Friedrich Drinkuth, Senior Product Manager at Neschen in Bückeburg. "In the wider sense, this also means that our products can be used for the quick and easy conversion of any surface to convey marketing and advertising messages."

The point-wise dotted adhesive coating of solvoprint easy dot 100 PE ensures that this medium can be rapidly and easily applied without a squeegee, even by inexperienced hands, resulting in a surface free from blisters und creases. The air channels also allow the adhesive process to be corrected on nearly all surfaces. At the end of the event, solvoprint easy dot 100 can be removed quickly and easily without leaving any residues.

The comprehensive range of high-quality digital print media and finishing films is supplemented with immediate effect by solvoprint easy dot 100 clear. This transparent film is ideal for glass surfaces. If printed as a mirror-inverted film, this medium can be used for shop window advertising and applied from the inside. The self-adhesive film can also be used for stickers such as logos. After printing, the stickers are simply detached from the film using a cutting plotter. Neschen AG has entered the new innovative product solvoprint easy dot 100 clear into the Viscom competition.

Picture: Friedrich Drinkuth
Caption: Our promotional activity at the stand aims to show how easy it is for anyone to apply our "easy-to-apply" media," explained Friedrich Drinkuth, Senior Product Manager at Neschen in Bückeburg. "In the wider sense, this also means that our products can be used for the quick and easy conversion of any other surface to convey marketing and advertising messages."
http://www.pr-x.de/uploadfiles/pictures//0203_125935_Friedrich%20Drinkuth.jpg

Picture: Digitally printed Erfurt non-woven wallpapers
Caption: Digitally printed Erfurt non-woven wallpaper for individualistic interior design. These wallpapers, which have won numerous awards, are environmentally-friendly and free from PVC and plasticizers. Neschen AG will be decorating its stand with this wallpaper at the Viscom.
http://www.pr-x.de/uploadfiles/pictures//0903_121703_Erfurt1.jpg
http://www.pr-x.de/uploadfiles/pictures//0903_121953_Erfurt2.jpg
http://www.pr-x.de/uploadfiles/pictures//0903_122059_Erfurt3.jpg
http://www.pr-x.de/uploadfiles/pictures//0903_101445_Erfurt%20Tapete%20bedruckt.jpg

Picture: easy dot 100 printed film
Caption: The digitally printable solvoprint easy dot 100 PE film is reversibly adhesive. It can be removed from almost all surfaces without leaving any residues. The adhesive coating, which is applied point-wise in a dotted pattern creating air channels, means that even large advertising areas can be applied easily, without bubbles or creasing.
http://www.pr-x.de/uploadfiles/pictures//0203_125052_easy%20dot%20Anwendung%202.jpg

Picture: Adhesive dots
Caption: Easy to recognize: the dotted adhesive coating on solvoprint easy dot 100 PE. Event organizers appreciate this reversibly adhesive film. Because this inexpensive digitally printable medium can be rapidly and easily applied without a squeegee, even by inexperienced hands. Once the event is over, it can be removed without residues from almost all surfaces. The film is therefore an ideal partner, especially for short-term events such as marketing promotions and trade fairs.
http://www.pr-x.de/uploadfiles/pictures//2701_124433_easy%20dot.jpg

Picture: Adhesive coverings on floors
Caption: Non-slip floor advertising with wear-protective coating. As part of their Floor Graphics Solutions (FGS), Neschen AG offers perfectly coordinated systems, consisting of a printed medium and surface protection. When no longer required, it can be easily removed leaving hardly any residues.
http://www.pr-x.de/uploadfiles/pictures//1808_101643_Floor%20Graphics%201.JPG
http://www.pr-x.de/uploadfiles/pictures//1808_101746_Floor%20Graphics%202.JPG

Sample copy requested if published

Neschen AG, Bückeburg - Graphics, Documents and Neschen Technical Coatings

Neschen AG develops, produces and markets innovative coated self-adhesive and digital print media worldwide, together with their processing machines and presentation systems. In addition, this internationally leading premium manufacturer uses its motto: "ideas for success" to help its partners to successfully market their products and services: in the graphics industry, library sector and in industrial applications.
The graphics product portfolio ranges from finishing, protection and mounting films to print media which can be used with modern digital printing technology for avant-garde architecture, decoration and advertising. The Bückeburg supplier is the first address for printing service providers, architects, designers, photographers, interior decorators and advertising agencies. The business unit Graphics also includes powerful laminating machines and high quality display systems.
The Documents sector comprises self-adhesive films and papers for the protection, repair and care of books. Libraries, archives and museums can also obtain the necessary working materials and processing equipment from Neschen. Numerous products in this series can also be used for picture framing: To fix, mount and protect pictures and photographs.
Based on more than 40 years experience with special coating methods, Neschen Technical Coatings can also offer industrial customers in all branches fully customized solutions. These range from surface finishes in the automotive industry to applications in the clinical-medical environment.
Around 450 employees at Neschen produced a global annual turnover of approx. 100 million Euro in 2010. www.neschen.com

Press contact:

Neschen AG
Frank Seemann
Manager Marketing / Communications
Windmühlenstr. 6
31675 Bückeburg
Telephone: +49 5722 207-253
Fax: +49 5722 207-77-253
F.Seemann@neschen.de
www.neschen.com

PRX
Agentur für Public Relations GmbH
Ralf M. Haaßengier
Kalkhofstraße 5
70567 Stuttgart
Telephone 0711/71899-03/04
Fax 0711/71899-05
ralf.haassengier@pr-x.de
www.pr-x.de

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