The changing work pattern of the everyday handbag
If you are still a 9-5 worker with a daily commute you’ll know the pain of travelling with a handbag full of all the items you need for a full day out. Our handbags carry the whole gamut – spare jumper, scarf, water, laptop, charger, phone, keys, purse, makeup – the list goes on. Don’t forget lunch. And then, there are the shoes. Heels to replace the flats when you get to the office and vice versa on the way home.
In a survey by Aspinal of London, they found that the average weight of a handbag was over 3 kilos. All these items require space, and bags have grown larger and larger, with tote bags and shoppers remaining popular for decades, for good reason.
Laura Castle, founder at nushi says “We started nushi to provide supplementary work for our predominantly female workforce in Herefordshire. All of us commute daily. Our most popular products are roomy shoulder bags, and laptop cases or small crossbody commuter bags.”
Handbags are a significant investment with the average UK woman spending £32 on a bag and buying three new bags a year to add to her existing stash, according to a Simply Be survey. In addition to the daily commuter bag, a woman needs occasional bags, evening purses and ‘best’ bags to match favourite outfits.
A handbag has become a status symbol for a working woman. “The handbag was part of the changes brought about after the First World War and the increasing emancipation of women, for whom carrying a bag became a sign of independence and stature.” (Business of Fashion)
As time wore on, handbags got bigger and bigger – and sold for more – a $380,000 Birkin bag from Hermès holds the current record. For those of us on a more modest budget, hand bags need to work for our daily routine and suit our busy lifestyle.
That can often mean two bags. One bag to carry the laptop & charger or bulky clothing. The other to pop into the tote and lift out when you have got to the office or workspace.
Maura Brannigan writes for Fashionista and quotes Jeannine Scimeme from the Fashion Institute of Technology (FIT), who explains where the trend got started; "[Bonnie Cashin] was the designer who started the movement of carrying two bags to work. It was definitely for busy, working women. If she carried two bags, that woman was working outside the home. And [Cashin] believed that women had so many roles, one bag wasn't enough."
Fashionable handbags cycle in the same way that clothing fashion does. A few stellar designers are at the top of the pinnacle and their iconic handbags are the most desirable. Consumers and purchasing decision making factors are changing, however, with a new generation of millennials taking their place in the workforce.
Lisa Aiken, Moda Operandi’s women’s fashion director, is quoted on WWD: “At its height, the [handbag] industry was dominated by a few styles, it was very specific and went everywhere. Now I feel like styles have almost a cult attraction. It’s far more fragmented — consumers are more savvy about personal style and understanding what they like and don’t like rather than being led by a singular style.”[parenthesis ours]
The Experian Millennial Growth Spending Power Index 2019 says 26-40 year olds are expected to spend more on lifestyle activities and holidays in 2020. Athleisure brands are on trend for younger consumers but active adults still need a bag to carry their gear and this is where backpacks, travel bags and carryalls are taking over from handbags.
The new generation of handbags will need to appeal to a generation that cares about the environment and the sustainable procurement of the products they purchase. Handbags need to be both traceable and trendy to survive the change in trends.
c/o Forbes Group
Nushi bags is a start-up handbag manufacturer in Herefordshire. Nushi produce one-off pieces from recycled fabrics in a range of designs that reflect our rural location. The handbags are produced from scratch in our workroom and finished by our experienced team to a high quality.
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release The changing work pattern of the everyday handbag here
News-ID: 1860722 • Views: 196
More Releases for Fashion
Women's Fashion Accessories | ANTORINI
Luxurious leather gloves The history of ANTORINI gloves dates back to the eighteenth century, when the presence of the Bourbon royal court in Sicily contributed significantly to the development of glove production in Italy. The global centre of glove production is the beautiful city of Naples, which has become a critical location for ANTORINI as well. ANTORINI gloves are currently produced exclusively by hand, and only the best lamb skin is
Sustainable Fashion Needs You
Sustainable fashion startup - STUFFORHUMANS - launches their first bag collection on Kickstarter. Handmade in Vietnam, by adults, from artisinal vegetable tanned Italian leather, these stylish retro-modern bags are built to last. Tired of buying poor quality products online and saddened by fast fashion's impact on humans, STUFFORHUMANS set out to create timeless, stylish, quality products for humans without exploiting the humans that make them. The bags are designed in
International Fashion Academy Paris Breeds Fashion Connoisseurs
March 22, 2009 (Shanghai, China) - The International Fashion Academy (IFA Paris) is again bringing its name to the stage of the fashion world with their bachelor’s degree and master’s degree programs. As one of the first foreign fashion schools that opened in China, students are exposed to the classic, yet cutting-edge world of fashion. The Academic Committee is of primary importance to IFA. The fashion design school’s teachers come
INDIA - ALWAYS IN FASHION
India has always been a tremendously rich sourcing ground for fashion creativity. The world's leading fashion makers have very frequently been inspired by the diversity of India's colors, textiles and garments. In short, the country's relationship with great fashion is nothing new. It has always been there, but now, it is changing, as Indians modernize and globalize. The 9th edition of INDIA FASHION FORUM, to be held on 27/28 January 2009
Apulia and Italian Fashion
The trade mission undertaken by the 12 Apulian businesses that partecipated in the "Contacto" initiative ended last week in Brussels. The initiative "Contacto" - launched by the Italian Institute for Foreign Trade (Ice) and the Apulia Region - started as a well-featured training and "on the job" programme and turned into a B2B meeting session in Brussels. Giulio Patrizi, indoor designer, turned the products manufactured by the
Fashion Industry News
The 2008 Rock Your Fashion campaigns continues its theme of music & fashion by signing Men’ supermodel Krishnar for another year as the face of the international ad program. As World Fashion House, Inc, producers of the Rock Your Fashion campaign, get ready for the 8 stage-8 city spring break fashion show they are convinced that the program will again take center stage in pop culture. In 2007,