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Muscle Beach® Comes to the Carolinas

07-20-2011 08:27 AM CET | Health & Medicine

Press release from: Muscle Beach, Inc.

Muscle Beach®, the iconic fitness brand that single-handedly jumpstarted the fitness revolution, has converted a former Nautilus Fitness Center in Orangeburg South Carolina to their prestigious brand.

Wilbraham, MA, July 19, 2011 -- Muscle Beach®, the iconic fitness brand that single-handedly jumpstarted the fitness revolution, has converted a former Nautilus Fitness Center in Orangeburg South Carolina to their prestigious brand.

“As the entity that led to the establishment of Gold's Gym® and a number of other well-known fitness chains, it should come as no surprise to anyone that we’re now the brand of choice throughout the industry,” comments Muscle Beach® Founder and Chairman, Danny Lucien “The Solution” Tschirret.

With over 30,000 square feet of space, the facility offers a fitness center, group exercise studio, basketball court, racquetball court, martial arts dojo, and a swimming pool. It is owned by Ramon and Asha Rodriguez, who have operated the club for more than 25 years.

“With Muscle Beach®, we instantly went from ordinary to legendary; from a club with virtually no identity to one with worldwide recognition and mass appeal. And all we had to do to accomplish that was to change our signage. It was that easy,” comments Asha.

“We were looking for a well-established name, but didn’t want to get hammered with huge franchise fees or have our method of operation restricted,” adds Ramon.

The couple looks forward to continuing the long rich history and tradition of Muscle Beach® in Orangeburg South Carolina, where they will operate their facility as a Muscle Beach® athletic club.

To open a new Muscle Beach® fitness business or convert an existing one to their prestigious brand, call 413-575-5320 or visit http://www.musclebeachbrand.com.

About Muscle Beach®:
An American institution and fitness icon, Muscle Beach® is owned by United States-based Muscle Beach, Inc. With operations in more than 50 countries, they are the world's largest fitness promotion. More than 75 years ago, Muscle Beach single-handedly jumpstarted the fitness revolution; the movement that led to the eventual establishment of Gold's Gym® and a number of other well-known fitness chains.

An American institution and fitness icon, Muscle Beach® is owned by United States-based Muscle Beach, Inc.

Contact:
Daniel Tschirret, MBA
Muscle Beach, Inc.
2141 Boston Road
Wilbraham, MA 01095
413-575-5320
licensing@musclebeachbrand.com
http://www.musclebeachbrand.com

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