openPR Logo
Press release


08-29-2019 10:56 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: Cider Is Wine ltd

100% Apples or Pears - Not from concentrate

100% Apples or Pears - Not from concentrate

8 of the world’s finest cider and perry producers, from 5 countries will be exhibiting at SITT (London, September 9th & Manchester, September 11th) with Cider Is Wine (table 40).
What’s so special?
Cider Is Wine alliance members use the same essential production values used in winemaking, except making ciders from 100% freshly-pressed and fermented apples or pears, when the majority of ciders on sale in the UK today are, perhaps surprisingly, made from just 35% fruit content, all of which can be from concentrate.
The Cider Is Wine initiative is designed to provide a clear definition and choice for consumers in what is a confusing cider world where words like ‘premium’ and ‘traditional’ have lost their meaning.

Judy Kendrick, SITT’s Off Trade Ambassador, said:
“SITT are delighted to welcome Cider Is Wine to its event and this new dimension of ciders to the wine trade. Cider Is Wine’s members are well aligned with the established leading independent on and off trade SITT attendees and we look forward to them adding to the passion and real expertise of these specialist focused event days.”
In consumer terms, these ciders are bang on trend with consumers more and more looking for premium quality ingredients, craft, specialty, distinctiveness, individuality, and provenance (regionality and locality), and they tend to be much lower in alcohol.
In trade terms, 100% fruit, not-from-concentrate ciders provide buyers with a sound commercial opportunity to address the clear potential of building a new income stream with ciders that possess many of the attributes of wine, but are lower in alcohol.
At previous tastings, trade buyers have more often than not expressed astonishment at the character and range of tastes that these 100% fruit content ciders and perries offer. As Cider Is Wine’s CEO, Alistair Morrell adds:
“Feedback from both the trade and consumers shows them to be on board with the idea of adding to consumer choice with a new cider category with the clear quality promise that 100% fruit content ciders carry with them.”
Cider Is Wine’s aim is also to actively campaign for a global quality cider category where guidelines are rigorously adhered to, so a customer knows that a bottle carrying the Cider Is Wine endorsement is from a trusted source and has been produced to the highest standards. In a market where consumers are increasingly looking for quality, Cider is Wine will become an essential part in guiding those decisions.
Cider Is Wine will be exhibiting 100% apple juice ciders at SITT from Brännland, Once Upon A Tree, Pilton, Hallets, Killahora, Gospel Green, Cluver and Jacks, Jack Ratt (Lyme Bay).

Alistair Morrell
Cider Is Wine ltd
23 Brill Close
Maidenhead SL6 3EJ
+44 7523 609122 / +44 1628 628258

About Cider Is Wine
Cider Is Wine is a not-for-profit trade alliance launched at the end of 2018, whose objective is to create a new global drinks category for ciders and perries made from 100% juice – not from concentrate – beginning in the UK.
Cider Is Wine alliance members include: Brännland, Eden Speciality, Willie Smiths, Gospel Green, Killahora, Once Upon A Tree, Tutts Clump and Pilton.

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.


News-ID: 1827393 • Views: 466

More Releases from Cider Is Wine ltd

Cider Is Wine Launches with London Wine Fair Stand
8 confirmed producers from 6 different countries set to exhibit, placing Cider in its home territory – wine. Cider Is Wine, the not-for-profit trade alliance, is hosting these 8 different producers from around the world to showcase cider’s credentials at the 39th London Wine Fair when those ciders are produced in the same manner as wine. In a first show of its kind, the participating producers all craft their ciders from 100%
Choose Cider – Choose 100% Apples Cider Is Wine Adds Another Producer
Pilton Cider, the leading Somerset ‘keeved’ cider maker, is pleased to announce it has joined the Cider is Wine quality cider alliance. Pilton ciders are made from 100% whole fruit harvested around the village of Pilton in Somerset using the art of keeving, a traditional English method of retaining natural sweetness in ciders. Unlike wine which, by law, must be made from 100% freshly-pressed grapes, UK-made ciders may contain as little
Gospel Green, the UK’s Premier Sparkling Cider, joins Cider is Wine
Gospel Green, a fine English sparkling cider produced on the Blackmoor Estate, has announced that they are joining forces with new non-profit organisation Cider is Wine (CiW). Following on from the boom in craft producers over the last few years, the initiative aims to improve the profile of artisanal cider and its makers across the UK and promote cider as something that can be understood, discussed, and enjoyed in the same
First producer member for Cider is Wine
During its first week of launch, Cider is Wine, a new quality standard for cider, has announced its first member: Brannland Cider from Sweden. Andreas Sundgren CEO of Brannland Ciders, said: “Brannland is delighted to join Cider is Wine as we continue the drive for cider to be seen as a high quality drink in its own right and to be able to sit on shelves alongside reputable winemakers. Brannland Ciders have

All 5 Releases

More Releases for SITT

Designer Jack Menashe Launches Menashe Design - Changing the Approach to Interio …
New York, NY (July 27, 2016) – Jack Menashe has extended his eponymous brand and portfolio, with the launch of Menashe Design. The renowned luxury retail and design developer has created his namesake interior design firm specializing in residential, retail and commercial spaces. From coop and condo boards, DOB permits and landmarks, to construction and execution, Menashe Design’s highly-trained team is committed to creating timeless and unique homes and retail