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Choose Cider – Choose 100% Apples Cider Is Wine Adds Another Producer

01-22-2019 09:15 AM CET | Fashion, Lifestyle, Trends

Press release from: Cider Is Wine ltd

Choose Cider – Choose 100% Apples Cider Is Wine Adds Another Producer

Choose Cider – Choose 100% Apples Cider Is Wine Adds Another Producer

Pilton Cider, the leading Somerset ‘keeved’ cider maker, is pleased to announce it has joined the Cider is Wine quality cider alliance.
Pilton ciders are made from 100% whole fruit harvested around the village of Pilton in Somerset using the art of keeving, a traditional English method of retaining natural sweetness in ciders.
Unlike wine which, by law, must be made from 100% freshly-pressed grapes, UK-made ciders may contain as little as 35% apples (ciders from other countries even less) – and all of that apple juice can come from concentrate.
Cider is Wine is a trade alliance of quality cidermakers that’s been set up to inform consumers that not all ciders are the same and to give voice to those cidermakers, like Pilton, who follow traditional production methods using locally grown 100% freshly-pressed apple (or pear) juice.
Commented Alistair Morrell, Cider is Wine CEO: “The production methods used by mass market cider producers can put traditional, no compromise cidermakers at something of a disadvantage., whilst cider drinkers are perhaps not being sold the quality product they may have believed. The ‘cider is wine’ statement gets to the core of an issue about what goes into making a product. Cider produced in this uncompromising way needs to be understood, discussed, and enjoyed in the same way as the very best wines.”
Pilton’s cidermaker and founder, Martin Berkeley, adds: “We believe that Cider is Wine’s consumer-focused message, supported by sufficient resources created by the pooling of resources from alliance members, can do nothing but help our business by better informing the consumer about the real taste sensation that comes from a quality product that closely reflects its origins (‘terroir’ in winemaker parlance), the varieties used, its vintage and the passion to produce products of the highest quality that can be missing from mass market products.”
Cider Is Wine is a not-for-profit alliance, which brings together the finest global cider and perry producers around the same essential production values used in winemaking – except made from 100% apples or 100% pears. Ciders and perries are every bit as diverse, artisanal and natural as wines, as well as generally lower in alcohol!
Launched in late 2018, the protocol-based Cider is Wine alliance perfectly reflects the significant growth in the number of consumers seeking more authentic, naturally-produced foods from artisan producers, Cider is Wine has been created to combine the power of many smaller producers with one message: ‘Passion’, ‘Pride’ and ‘Satisfaction’ as being the hallmarks of the member producers who seek to a more natural cider, which can be appreciated in the same way as a fine wine.
Cider is Wine’s simple mission is to seek out producers who use 100% apples (or pears) and produce a superior, more natural product”, says Alistair Morrell, “Pilton Cider is the latest quality cidermaker to join our growing band of quality producer members and we’re looking forward to working with Martin together with innovative distributors who want to forge a new category for cider.”

As well as informing and educating consumers, Cider is Wine’s aim is to actively campaign for a global quality cider category where guidelines are rigorously adhered to, so a customer knows that a bottle carrying the Cider is Wine endorsement is from a trusted source and has been produced to the highest standards. In a market where consumers are increasingly looking for quality, Cider is Wine will be essential in guiding those decisions.
With a Waitrose survey recently highlighting artisan cider as one of the key trends for 2019, it’s the perfect time to join the initiative and help the world discover the benefits of your brand.

For further information on either Pilton Cider or Cider is Wine, then please contact:
Martin Berkeley at Pilton Ciders –hello@piltoncider.com 
+44 1749 340 948 or +44 7966 00 8778
Alistair Morrell – alistair@cideriswine.co.uk
+44 7523 609122 / +44 1628 628258
Roddy Kane – roddy.kane@cideriswine.co.uk
+44 7900 91 88 71 / +44 20 3289 4194

How cider can be like wine and not beer:
• Like wine, it’s made from 100% freshly-pressed fruit (apples or pears) and is harvested once per year
• Like wine, it’s fermented using wild or cultured yeasts
• Like wine, the sugars come only from the juice of the apples
• Like wine, ‘terroir’ is inherent in each producer’s ciders
• Like wine, it’s fermented using wild or cultured yeasts
• Like wine, it has a wide variety of styles – dry to sweet, sparkling or still, even natural rosé
• But unlike most wines, ciders tend to be much lower in alcohol

Cider Is Wine is a not-for-profit alliance, which brings together the finest global cider and perry producers around the same essential production values used in winemaking – except made from 100% apples or 100% pears. Ciders and perries are every bit as diverse, artisanal and natural as wines, as well as generally lower in alcohol!
Pilton Cider, the leading Somerset ‘keeved’ cider maker, is pleased to announce it has joined the Cider is Wine quality cider alliance.
Pilton ciders are made from 100% whole fruit harvested around the village of Pilton in Somerset using the art of keeving, a traditional English method of retaining natural sweetness in ciders.

Martin Berkeley at Pilton Ciders –hello@piltoncider.com 
AG4 Anglo Trading Estate, Shepton Mallet BA4 5BY
+44 1749 340 948 or +44 7966 00 8778
Cider Is Wine, 23 Brill Close, Maidenhead SL6 3EJ
Alistair Morrell – alistair@cideriswine.co.uk
+44 7523 609122 / +44 1628 628258
Roddy Kane – roddy.kane@cideriswine.co.uk
+44 7900 91 88 71 / +44 20 3289 4194

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