Why People Are Not Buying From Your Online e-Commerce Store?

Creating an online retail store and maintain seamless functionality of it are two completely different factors. It may often be noticed that despite creating an e-commerce platform that offers desired products at desired rates, the store is failing from making good business. Reasons for this loss can be many, like -

1. The Website should be Easy and Visible:

How your e-commerce website looks and how easy it is for customers to navigate through clearly, specifically updated information and instructions, is one of the key factors that affect the amount of business you are gaining or losing. It is very important that the website carries a professional appearance and effective SEO is done for each page of the website.

2. Proper Product Navigation:

Website navigation is a very crucial factor. It decides how the number of conversions happening on your e-commerce site. Product navigation needs to be clear and simple enough for customers to understand. Products need to be categorized keeping in mind the user-friendliness and convenience expected by customers. If this criterium is not fulfilled, customers are bound to lose interest and switch over to an alternate online store that has offered easy navigation and understanding.

3. Forceful Account Creation:

Forcing customers to create an account before completing their order often becomes a point of irritation for customers and obviously, losing them. If you are doing that, it’s important that you check out what our customers are doing. The process of ‘guest checkout’ is a much-appreciated procedure in this case, which encourages customers to come back to that e-commerce, hence enhancing business.

4. Bad User Experience:

Bad user interface and experience can spoil everything. These UI/UX faults can trigger emotions in your customers’ minds and might be the reason for low conversions. Some of the most common page issues might be:
I. No Checkout Buttons
II. Unclear Product Options
III. No Quantity Field
IV. No Images
V. Missing Breadcrumbs

5. Secured Platform with Security:
One aspect about their e-commerce platform that owners cannot afford to overlook, is to check how secure their platform. Customers refrain from going ahead with purchasing from websites whose URLs don’t start with HTTP as it indicates lowered authenticity of the platform – which is definitely not a risk worth taking for a buyer.

6. Shipping Rates are too High:
A potential buyer may well visit your platform with the intent of making a purchase but finally avoid going ahead with the decision if the shipping charges are too high. In such cases, it is important to offer discounts, for example, offer free shipping on orders costing more than a fixed amount. An owner must make sure he/she is paying attention to this aspect and also checks out how competitors are handling this issue.

7. Too many Pop-ups:

Pop-ups are surely a great way to engage customers and market your product efficiently, but too many of them disturb the user-experience of your website. A constant distraction, it may often hinder the purchasing process of buyers and even leave the website to switch to another. So the owner should look into keeping it easy for the customers by giving them only as many pop-ups as is decent to not overdo it, which would rather lead to loss of business.

8. Long Shipping Cycle:

Similar to having high shipping rates, having longer a shipping longer shipping time might also cause a reduction in your sales cycle. If your order processing time is long, it is clear that the customer won’t be getting the item in a week’s time – the customer will have less trust to buy. It is okay if you do not simply have the resources to quickly dispatch all the items at hand but do have a look on your competitors and how they are managing it – Amazon offers 2 day-delivery to its Prime Members, free of cost.

The above-mentioned points will definitely help to bring and retain customers in an online retail store by increasing ease of use and gradually accentuating customer-loyalty. Though making a purchase decision is completely on the customer, it is important for us to at least make sure that the customer has a good experience throughout the time that he/she is spending on our website.

For more detailed insights on the mentioned points, please visit:
https://insync.co.in/why-people-are-not-buying-from-ecommerce-store/

To have a full understanding of B2B e-commerce, visit:
https://insync.co.in/b2b-ecommerce/

InSync Tech-Fin Solutions Ltd.
DGK 912, DLF Galleria,
Action Area 1B, New Town, Kolkata - 700156,
West Bengal, India
Ph: +918910277647

InSync Tech-Fin Solutions Ltd. is a technology company based in Kolkata, India with the mission and vision of transforming the way businesses work and deal with their data. They offer a wide range of solutions to transform modern-day businesses and amplify their growth.

InSync owns itself an Integration Platform as a Service (iPaaS) Solution – APPSeCONNECT. It is a smart and robust integration platform that can connect multiple applications together and streamline complex business processes. InSync also provides integrated B2B eCommerce solutions and specified B2B extensions to help organizations delight their business buyers.

This release was published on openPR.