3 Ways AI Bots Can Improve Your Marketing Automation Efforts
One tech element that can help automation efforts but doesn’t get brought into automation conversations often is AI bots. AI chatbots are becoming a more reliable way to communicate messaging with customers and can help automate many marketing efforts.
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Here’s how AI bots can help enhance your marketing automation efforts.
1) Better analytics: AI bots log all communications, meaning they can be analyzed later. This can help you identify common questions or concerns to help you understand the pain points for customers and help to proactively develop solutions. By understanding what customers are struggling with or regularly curious about, you can develop content that better answers their questions or even develop further products or services that help meet their needs.
2) Better lead generation: Ultimately, the point of marketing is to create customers. This is usually accomplished by qualifying leads – identifying people who may be interested in committing to a product or service to meet their needs. Leads are developed through a number of mediums, including forms and gated content. Another way to create leads and understand genuine customer interest is through AI chatbots. Some companies will create suggestions or shortcuts when a chat is opened by a customer. By promoting a customer to request a demo or download more information at the onset of communication, a brand not only potentially helps a customer save time but also gathers more information to follow up with a customer later and nurture them along their journey.
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