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3 Ways AI Bots Can Improve Your Marketing Automation Efforts

05-09-2019 07:17 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Bython Media

3 Ways AI Bots Can Improve Your Marketing Automation Efforts

3 Ways AI Bots Can Improve Your Marketing Automation Efforts

Marketing automation has helped to connect customers to product and services provided by companies and helped those same companies to streamline their marketing efforts allowing them to spend less time on operational execution and more on strategy and storytelling. There are lots of marketing automation programs available that now help marketers and business organize, optimize, and automate their campaign elements.

One tech element that can help automation efforts but doesn’t get brought into automation conversations often is AI bots. AI chatbots are becoming a more reliable way to communicate messaging with customers and can help automate many marketing efforts.

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Here’s how AI bots can help enhance your marketing automation efforts.

1) Better analytics: AI bots log all communications, meaning they can be analyzed later. This can help you identify common questions or concerns to help you understand the pain points for customers and help to proactively develop solutions. By understanding what customers are struggling with or regularly curious about, you can develop content that better answers their questions or even develop further products or services that help meet their needs.

2) Better lead generation: Ultimately, the point of marketing is to create customers. This is usually accomplished by qualifying leads – identifying people who may be interested in committing to a product or service to meet their needs. Leads are developed through a number of mediums, including forms and gated content. Another way to create leads and understand genuine customer interest is through AI chatbots. Some companies will create suggestions or shortcuts when a chat is opened by a customer. By promoting a customer to request a demo or download more information at the onset of communication, a brand not only potentially helps a customer save time but also gathers more information to follow up with a customer later and nurture them along their journey.

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TechFunnel.com is an ambitious technology media web property dedicated to technology news, product reviews, and analyzing how technology affects business, finance, human resources, marketing, government, and everyday life. At TechFunnel.com, you will read the latest news and learn our opinion about product releases that are right for you. Watch videos about the latest trends in software, apps, games, AI, and virtual reality. Connect with a growing community of writers and editors who ask questions, seek answers, and innovate along the way in the realm of technology. In a medium that is meant to be effective and efficient, we strive to be both.

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