What Is Cloud Computing? A Complete Guide
The answer is found in account-based marketing. B2B marketers are implementing this type of strategy and making major investments and seeing boosted revenue from doing so.
According to ITSMA , nearly 85% of B2B marketers who have implemented and measured ROI state that ABM has delivered higher returns than any other marketing method.
That many marketers cannot be wrong.
What is Cloud Computing?
Cloud is a platform that hosts a pool of computing resources over the Internet as a convenient, on-demand utility to be rented on a pay-as-you-go basis. All Clouds are basically virtualized data centers made up of computation and storage resources.
The term Cloud computing services comprises all the services which are hosted over a Cloud. Hence Cloud Computing is the utilization of services such as storage, applications, and servers, over the cloud.
Most organizations go for Cloud services to reduce their investments in infrastructure costs, maintenance costs, and ensuring the availability of resources round the clock. Cloud Computing is a more efficient and cost-effective solution than traditional data centers.
History of Cloud Computing
The Cloud Computing that stands today can be traced back to the 1960s when John McCarthy, Douglas Parkhill explored the idea of providing Computing facilities as a public utility.
But the practical applications of sharing resources were introduced by IBM in the 1970s with the concept of "time-sharing". At a time when users were restricted to booking time and using computing resources sequentially or 'Batch Processing', IBM introduced the RUSH (Remote Users of Shared Hardware). This permitted multiple users to simultaneously use the Computing resources of a single computer through dummy/virtual terminals.
It is considered the birth of Virtualization in Computing. This along with Grid Computing and Utility Computing in the 1990s formed the stepping stones to Cloud Computing. Gradually with the increase in processing power of machines and an explosion in networking bandwidth over the internet, reinforced businesses to utilize these resources on-demand and in a dynamically scalable fashion.
In 1999, Salesforce can be termed as the first successful implementation of Cloud Computing Services for hosting their CRM system.
How does Cloud Computing work?
Consider that you have a server on-site with your Enterprise software and its database. This incurred an initial investment in terms of IT infrastructure and the physical location, and there are gradually growing costs involving maintenance. To avoid these costs, enterprises turn towards Cloud Computing Service vendors that provide the same or advanced infrastructure as per your specifications on a rental basis.
The regular maintenance and upgrade activities are performed by the vendor and as a business, you just need to manage your application that is hosted on this rented platform. Further upscaling or downgrading of these utilities are also managed dynamically by the Cloud services provider.
This provides a prominent workload and cost transition for Enterprises and helps them concentrate on their core businesses, while their IT Resources are being managed by an external entity.
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