Brazilian Real Estate on Show | Obelisk International
The 10th Salao Imobiliario held in Natal expected over 35,000 visitors and to do real estate business worth R$500 million. At the show – the second largest exhibition of property in Brazil – prospective homeowners had the opportunity to look round 200 stands.
Some 50,000 properties situated in the state of Rio Grande do Norte were showcased to visitors keen to buy property in this part of Brazil, home to a population of around 3.2 million. Obelisk International targets the property market in north east Brazil, which was, according to the President of Secovi (Sao Paulo real estate union), one of Brazil’s fastest growing markets in 2010.
A World of Real Estate in Brazil
The 5-day exhibition offered a snapshot of the Brazilian property market as a whole. Visitors were able to look at the many different investment options available and enquire about financing. Caixa Economica Federal, the largest lender of mortgages in Brazil and sole financier of the Minha Casa Minha Vida social housing programme, was present.
Catering for all budgets, prices for properties at the exhibition ranged from R$55,000 to R$4 million. A wide range of property types was also available – from low-cost social housing to luxury beach-front properties in Rio Grande do Norte’s best locations. Resale as well as new Brazilian real estate was on offer.
Middle Classes Main Target for Property
Brazil’s middle classes are the main drivers behind the market for real estate in Brazil. This was very apparent at the Natal property exhibition where the middle classes made up the majority of visitors.
Within Class C, the typical profile of prospective buyers was a couple aged between 20 and 35, and aspiring to buy their first home. Many are recently married and about to start a family. Within Class B (the upper middle class), buyers were looking to upgrade their home to a more spacious property with at least 120 square metres.
The Natal Property Exhibition also reflected the other driver behind the Brazilian property market – the housing shortage. The city has a deficit of around 24,000 homes and this together with the lack of available building land has made neighbouring cities such as Parnamirim very popular, particularly for Minha Casa Minha Vida developments.
Exhibitors at the property show were unanimous that the market for property in north east Brazil is booming, both for first-time buyers and for the more discerning buyer. Obelisk International market research in north east Brazil has confirmed this buoyant market, which offers plenty of opportunities for investment across a range of buyer budgets and preferences.
About Obelisk International: Obelisk International offers select investment opportunities in Brazil in a range of sectors such as residential real estate, construction and social housing. Obelisk gives investors security, profitability and diversity thanks to a combination of close attention to our clients' investment requirements and high quality in-house research and analysis.
For more information on Brazilian investments and to find out about Obelisk International’s latest opportunities for investment in Brazil, contact us on 0034 952 820 319. Via email: email@example.com or visit our website: www.obeliskinternational.com.
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