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UNITE HAIRCARE PROVIDED HAIR AT LLOYD KLEIN PRESENTATION FRIDAY, MARCH 25th AT THE BEVERLY HILLS HOTEL DURING THE GUILD OF BIG BROTHERS BIG SISTERS LUNCHEON

04-04-2011 09:48 AM CET | Fashion, Lifestyle, Trends

Press release from: EMC|BOWERY

/ PR Agency: EMC|BOWERY
UNITE HAIRCARE PROVIDED HAIR AT LLOYD KLEIN PRESENTATION

UNITE was the hair partner for the couture fashion presentation by Lloyd Klein, for Fall/ Winter 2011 during The Guild of Big Brothers, Big Sisters Luncheon and fashion show, March 25th at The Beverly Hills Hotel in Beverly Hills, CA. Celebrities in attendance include: Elizabeth Berkley, Tamala Jones, Cote de Pablo, Donna Mills, Pam Dawber, Sarah Purcell, Joanne Worley. The UNITE hair team, lead by UNITE Senior Artistic Director Michael Haase worked backstage at the Lloyd Klein presentation where models showcased beautiful hairstyles which perfectly matched the designs of the Parisian designer. Michael and John Arguelles, President of Lloyd Klein, whom have begun to build a strong relationship after working on previous projects together, discussed the hair and came to the conclusion to create individualistic looks, giving the UNITE styling team more freedom” John was my go-to to discuss the hair looks and UNITE was given the full autonomy to create the looks, which was a really nice change from normally doing the same styles on every model for fashion shows." Said Michael Haase.

Michael's inspiration came from the French chignon, "centered or offset this style is truly elegant at the nape of the neck and really compliments the wonderful shapes of the Lloyd Klein Collection". He created these looks by using UNITE Hair Care’s newest products, GO365 Hair Spray and Expanda Dust volumizing powder, among other UNITE styling and finishing products.
"Lloyd Klein looks forward to working again with Michael Haase and The UNITE team. Creative minds who think alike are hard to find in a world where artistic efforts are difficult to achieve."

About: UNITE Hair Care
European Creativity and American ingenuity in one comprehensive professional hair care line that is carried in the finest salons internationally. Known for its “couture” collection and recognized for its deep roots in the fashion scene comprised of 30 professional and efficacious sulfate- free, non-animal tested, and completely vegan shampoos, conditioners, styling products and finishing agents, UNITE Hair care is designed to keep hair in incredible shape, in any climate, in any season. While remaining consumer friendly, UNITE Hair care is a true hairdresser’s product line that produces top salon quality results.

EMC|BOWERY
8225 Santa Monica Blvd.
West Hollywood, CA 90046
323.656.2030

For more information about UNITE Hair Care and samples, please contact: Jackie Gonzalez, jackie@emcbowery.com

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Unite Hair Care provided Hair at Lloyd Klein 2011 Presentation
UNITE hair Care was the official hair care sponsor for the couture fashion presentation by Lloyd Klein, for Fall/ Winter 2011 during The Guild of Big Brothers, Big Sisters Luncheon and fashion show, March 25th at The Beverly Hills Hotel in Beverly Hills, CA. Celebrities in attendance include: Elizabeth Berkley, Tamala Jones, Cote de Pablo, Donna Mills, Pam Dawber, Sarah Purcell, Joanne Worley. UNITE hair team, lead by UNITE Senior

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