Press release
Celebs Unite to Promote Stress Awareness & Self-Care
New York - April 14, 2020. Skin care brand, Terres D'Afrique in partnership with several celebrities announced a Stress Awareness Day promotion on April 16th and asks consumers to join in a day of SELF-CARE.National Stress Stress Awareness Month has been held every April since 1992. During this annual thirty-day period, health and wellness professionals join forces to increase public awareness about the causes, consequences and cures for our modern stress epidemic.
This year we are living in a very stressful time during which many people around the world are experiencing high level of anxiety caused by the necessary social distancing and isolation we are all experiencing. Isolation, loneliness, uncertainty about the future, loss of income. Prolonged exposure to stress response in the body, day after day, can put your health at risk. "Terres d'Afrique, being a wellness brand, would like to provide support and advice in relation to our area of expertise: SELF-CARE." said, Dr. Stephan Helary, Founder, Terres D'Afrique.
Program Overview:
Celebrity:
On April 16th, over 20 Top celebrities like Kendall and Cardi's favorite designer Christian Cowan will join forces with personalities like Carson Kresely, Peter Som, Phaedra Parks, and celebrity make up artist, Sheika Daley to promote de-stressing and self-care by positing their personal ways they stop and take care of themselves and urging others to do the same. #TDAstressrelief. #StressAwareness
Consumer Give-Away
https://www.terres-dafrique.com/fynbos-crush-de-stress-giveaway
Live Event:
On April 16th, consumers can also tune in to Live Tutorial on "The Power of Touch and Self Facials" with celebrity artist Sheika Daley, who counts as clients; Zandaya, Beyonce and Nicki Minaj.
Consumers Participation:
We invite consumers to join us on the 16th of April for Stress Awareness Day by posting something about self-care and your own experience.
Please tag @terresdafrique #TDAStressRelief #StressAwareness
Terres D'Afrique
Dunkeld Court, 16 North Rd, Dunkeld West, Johannesburg, 2196, South Africa
Press: Bill Wackermann
The Hive Social
24 Fifth Avenue,
New York, NY 10011
BW@Thehivesocial.com
About the Company:
The name Terres D'Afrique translated means 'the earth' or 'the lands' of Africa.
All our botanical ingredients are uniquely African. Many are ancient tribal remedies. Using these in potent formulations, underpinned by scientific rigor, we've amplified their skincare benefits. A Fair Trade brand committed to uplifting rural producers. Terres d'Afrique follows the principles of the Nagoya Protocol: "Fair and equitable sharing of benefits arising from the utilisation of genetic resources, contributes to the conservation and sustainable use of biodiversity."
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